The document outlines the agenda for a Social Media Marketing & PR Workshop held on June 21, 2011 at the Holiday Inn LAX. The workshop consisted of 5 modules covering topics such as developing a social media marketing plan, effective channel management on Facebook, Twitter and YouTube, blogging and digital PR, location-based services, and measuring ROI and staying up-to-date on trends. Breakfast was from 8-8:30am and the full-day workshop ran from 8:30am to 1:30pm with breaks for lunch and snacks.

1. Social Media Marketing & PR WorkshopJune 21, 2011 – Holiday Inn LAX

3. E-Marketing Associateswww.e-marketingassociates.comPresented By

4. Breakfast ~ 08:00 – 08:30 AMModule I ~ 08:30 - 09:10 AMDeveloping a cohesive Social Media marketing plan that is inline with your business goals (policies, procedures and crisis management)Module II ~ 09:15 - 09:55 AMEffective Channel Management via Facebook, Twitter & YouTube (channel branding, community engagement, landing tabs and more)Break ~ 10:00 - 10:15 AMModule III ~ 10:15 - 10:55 AMBlogging, Blogger Outreach & Digital PR (benefits, when to blog, blogging applications, where to reach bloggers, relationship building and resources)Module IV ~ 11:00 - 11:45 AMLocation-based Services; Foursquare, Facebook Places, Groupon, LivingSocial and Yelp (when to use, channel selection and more)Lunch & Break ~ 11:45 - 12:45 PMModule V ~ 12:45 - 01:30 PMROI Measurement, cost/benefit analysis (in-house vs. outsource), resources to help you stay up-to-date on latest SM trends, Q&A Workshop Agenda