Martini Media - iStrategy Chicago 2012

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Bringing Sexy Back to Advertising

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Martini Media - iStrategy Chicago 2012

  1. 1. BRINGINGSEXY BACKTO ADVERTISING Skip Brand, CEO
  2. 2. NotSEXY!
  3. 3. Digital Advertising is In Need of a Make Over IAB Rising Stars
  4. 4. Digital is A Sexy Channel Rich Media & Video Radio Print Television Mobile & TabletsBy 2016 advertisers will spendalmost $77 billion online, comprising35% of overall ad spending – and eclipsing televisionfor the first time – Forrester Research, 8/11 Social
  5. 5. Not Just Ad Dollars: BRAND Dollars! 64% *Plan to increase online brand ad spending DigiDAY & VizuDigital is A Sexy BRAND Channel
  6. 6. Branding?
  7. 7. Standard Units Received a Makeover
  8. 8. The Portrait
  9. 9. The Filmstrip
  10. 10. The Pushdown
  11. 11. The Filmstrip The Sidekick
  12. 12. The Slider
  13. 13. Rising Stars Leverage…The beautiful imagery of The sight, sound & a slick, glossy print ad motion of a TV campaign
  14. 14. What’s Really Sexy? PAID Expandable Video Player 300px X 1050px OWNED Interactive Maps EARNED Social Media
  15. 15. Content Integration is HotForbes Content Tied to a Specific Brand Message Sponsored Content Opportunities Content Easily 100% SOV on all Forbes Distribution Across Integrated Within High Articles Forbes & Martini Impact Ad Unit NetworkCustom Content Units Offer Unique Distribution Opportunity for Brand Awareness
  16. 16. Content Integration is HotForbes Content Tied to a Specific Brand Message Sponsored Content Opportunities Content Easily 100% SOV on all Forbes Distribution Across Integrated Within High Articles Forbes & Martini Impact Ad Unit Network Custom Content Units Offer Unique Distribution Opportunity for Brand Awareness
  17. 17. Engagement MattersKey Statistics Beyond the Click
  18. 18. Benefits Sexy to Both Sides • Higher CPMsPublishers • Higher Quality Advertisers • Less Clutter • Higher EngagementAdvertisers • Larger Canvas for Creativity • Ability To Incorporate Social, Video, Etc.
  19. 19. The NEW Standard Ad Units
  20. 20. Bringing Sexy to mobile
  21. 21. Expandable Video Player <STATIC SEXY > Photo GalleryStatic Banner Social Integration
  22. 22. ^STATIC SEXY >
  23. 23. Let’s BringSEXY BACK It’s Your Turn

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