Learn how to communicate about the Volcano Agung

1. Bounce Back Even Stronger…
Jeff Chatterton

2. Five Rules to
Bounce Back Even Stronger
1. Don’t React to Bad News

3. Rule One - Don’t React
• What do you call a reactive tour
company?
• Bankrupt!
• Don’t react. Proact.

4. Get Non-Conventional
Brainstorm! Your audience is 77% more receptive
if they already have some familiarity with you.
Past Clients /Future Clients
Diaspora
Missions Organizations
Inbound Agents / Competition
Other Partners

5. Build that List,
Check it Twice…
• Prioritize your Stakeholders
• Do it formally. Write it down.

6. Now… IGNORE some.
Splenetics
Skeptics
Straddlers
Sympathizers
Supporters

7. Five Rules to
Bounce Back Even Stronger
1. Don’t React to Bad News
2. It’s Not About the Facts

8. • South Africa does not have Ebola
• “You know what? We’ve asked ourself that
same question. We live here, we work here,
we have families here. And that’s why I was
relieved when I found out we have sent
medical teams to the affected areas.
Compare & Contrast

9. Five Rules to
Bounce Back Even Stronger
1. Don’t React to Bad News
2. It’s Not About the Facts
3. Don’t Rely on the Media

10. Rule Three: Be The Source
• This is NOT the time to deny the problem!
• THIS is when you can hit them with facts, with
guarantees, with data, with lava flow maps, with
graphs, emergency protocols…
• Trust me - they’ve heard about the disaster.

12. Five Rules to
Bounce Back Even Stronger
1. Don’t React to Bad News
2. It’s Not About the Facts
3. Don’t Rely on the Media
All Three Together=
Persuasion…
The BEST persuaders make the MOST money

13. Five Rules to
Bounce Back Even Stronger
1. Don’t React to Bad News
2. It’s Not About the Facts
3. Don’t Rely on the Media
4. Lower Prices are for Losers

14. Rule Four - Be Prosperous
"It takes five years to mathematically recover a 10%
cut in prices.”
"Once you start discounting, your client changes,
and most importantly, so does your competition,
usually not for the better."
When destinations begin to recover from a crisis, he
said, "the hardest challenge is getting pricing back
to parity. If you have discounted, you now have to
find a way to get out of that game.”
Source - Travel Weekly Magazine

15. Five Rules to
Bounce Back Even Stronger
1. Don’t React to Bad News
2. It’s Not About the Facts
3. Don’t Rely on the Media
4. Lower Prices are for Losers
5. Don’t Wait. Get Help NOW.

16. Consider the
consequences
of NOT taking action…

17. HOW I CAN HELP...
• My team and I have set aside some
team to speak to you personally.
• Cost: FREE
cc: WanderingtheWorld (www.ChrisFord.com) - https://www.flickr.com/photos/44028103@N07

18. 1. You must be prepared to take
massive action to save your
business.
2.Committed to acting with
integrity.
cc: WanderingtheWorld (www.ChrisFord.com) - https://www.flickr.com/photos/44028103@N07

19. WHY?
• Help you get total clarity over the
future
• If we both think it's a good fit, we
may invite you to work with us.
• Spaces are VERY limited.
cc: WanderingtheWorld (www.ChrisFord.com) - https://www.flickr.com/photos/44028103@N07

20. To book your free call:
cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
JeffChatterton.com/BookaCall