4. 4
A B O O M I N G I N D U S T R Y
Current Trends for
Digital Marketing
About 3.03 billion people are on social media
around the globe. (BrizFeel)
97% of marketers are using social media to
reach their audiences. (Lyfe Marketing)
Content marketing gets x3 times more leads than
paid search advertising. (Content Marketing Institute)
86% of consumers prefer an authentic and honest
brand personality on social networks. (Smart Insights)
5. 5
YOGA & WELLNESS
• $639 - Wellness Tourism Industry value in 2017
• 6.3% - Annual growth (x2 rate of regular tourism)
• 53% - Spend of International Wellness Tourists
• X2 – Primary & Secondary Wellness Travellers
BALI
• Tourism & growth in 2018:
• Bali – 6.5 million Tourists – 10.1% growth
• Australia – 9.2 million Tourists – 5.2% growth
• South Africa – 8.3 million – 1.2% growth
Travel
Tourism
6. 6
INFLUENCER
• Following: 100k <
• Fee: $1000 per post (at least)
• Selling: Their reach, impressions, engagement rate and
following numbers
The difference between:
MICRO-INFLUENCER
NANO-INFLUENCER
• Following: 5k – 20k
• Fee: $100 per post (if have 10k followers – 1c per follower)
• Selling: Their great content
• Following: 1k – 5k
• Fee: Free product
• Selling: Their own experience
7. 7
Working with
MICRO-CONTENT CREATORS
H o w t o a t t a i n t h e b e s t r e s u l t s
You find them!
• Define your top 10 Micro-Content Creators
• Do your research – check out stats
• Ask for Media Kits
• Do they fit with your brand positioning?
Determine your marketing budget & strategy
• What is your overall marketing plan?
• Know what you want!
• How much will you spend for a post?
What is your agreement?
• What are your specifications? Be clear!
• Sign a contract before hand
• Ask for a report afterwards
Create a Relationship
• Who do you enjoy working with?
• Create a long-term campaign
