3. 2. Target Narrowly
• Focus on who you can move/where
you’ll have impact
• Prioritize based on your organization’s
future plans
• For tough targets: go directly to the
voters/donors
4. 3. Learn Jujitsu
• Be creative about ways to turn short
term losses into building for long term
wins
• Mobilize on negative messages
5.
6. 4. Amplify
• Match communications/media
strategy with online advocacy
• Use media to amplify your message
• Use the correct messengers, police or
business community as examples for
immigration messengers
7.
8. 5. Tell Relevant Stories
• Think less about messages and policy
ask, think about the story you want to
tell.
• Use 0-10 scale of audience opinions/
emotions
• Segmentation of list and engagement
ladder