Linda Kaplan Thaler and Robin Koval authored the book "The Power of Nice" which argues that being kind and considerate in business ("nice") leads to greater success than traditionally aggressive strategies. The book outlines six principles of the power of nice, including planting positive seeds through small kind acts that can grow relationships over time, and avoiding negative impressions that infect your reputation. Overall, the book shows that nice companies have lower costs, happier employees, and nice people themselves live longer, healthier lives and earn more money in today's interconnected world.

1. The Power of NiceWritten ByLinda Kaplan Thaler and Robin Koval How to Conquer The Business World With Kindness Presented By: Abdul Razzak Mondal Registration No: 5075 VVISM

2. INTRODUCTION

3. ABOUT THE AUTHOR Linda Kaplan Thaler is CEO and Chief Creative Office of The Kaplan Thaler Group, which she founded in 1997. Linda Kaplan Thaler is responsible for some of America's most famous, relevant and touching advertising campaigns.

4. Linda is also a best-selling author and television personality. Her latest book titled, The Power of Nice: How to Conquer the Business World with Kindness (Doubleday), which she co-wrote with Robin Koval, demystifies the notion that nice "guys" finish last.

5. . Robin lives in New York City and is married to Kenneth Koval, a senior administrator for the New York City Health and Hospitals Commission Robin Koval is the President of The Kaplan Thaler Group and is responsible for the general management of the agency, including client services and strategic and new business development.

6. In November 2008, Robin received the Compass Award from the Women’s Leadership Exchange Robin has also served on the board of the Westchester Arts Council and is an adjunct professor at New York University.

7. POWER OF NICE What is “NICE”? Nice is not naive. Nice does not mean smiling blandly while others walk all over you. Nice does not mean being a doormat. In fact, we would argue that nice is the toughest four-letter word you’ll ever hear. It means moving forward with the clear-eyed confidence that comes from knowing that being very nice and placing other people’s needs on the same level as your own will get you everything you want.

8. Nice is luckier in love Nice makes more money Nice is healthier Nice spends less time in court Nice people are less likely to die prematurely Nice people have a lower divorce rate Companies that foster nice behavior in their corporate culture enjoy higher revenues

9. THE SIX POWER OF NICE PRINCIPLES 1. Positive impressions are like seeds- goodwill is contagious. Every time you smile at a messenger or laugh at a coworker’s joke, you plant a seed of positive energy and underneath the surface, that seed grows and expands, often exponentially.

10. 2. You never know- that person you offer to share with today may be the client at tomorrow’s big sales pitch, so treat everyone you meet as he is the most important person in the world- because in reality, he is! You never know what could happen.

11. 3. People change – assistants do eventually run successful companies . . . perhaps one you might want to work for one day! One common mistake is believing that you only have to be nice to people in positions of power, not the assistant or security guard. 4. Nice must be automatic- small things like holding a door or offering a seat can actually make the difference in someone’s opinion of you.

12. 5. Negative impressions are like germs- they infect you and everyone around you. Just as positive actions are like seeds, rude gestures and remarks are like germs- you may not see the impact they have on you for a while, but they are there, silently infecting you and everyone around you. 6. You will know. ultimately, it’s about how you live your life and what you value. Even if you never again see a person you have treated badly, you will know.

13. Sweeten the deal Help your enemies Tell the Truth “Yes” your way to Top Shut Up and Listen Put your Head on Their shoulders

14. CONCLUSION This book is all about shows that “nice” companies have lower employees turnover . Lower recruitment cost and higher productivity. Nice people live longer. Are healthier and make more money in today’s interconnected world. Companies and people with a reputation for cooperation and fair play forge the kind of relationship that lead to bigger and better opportunities, In business and in life.

15. Thank You