intro on her thesis on luxury and sustainability

1. Luxury &
Sustainability
A synergy?

2. Luxury
tourist
• Showoff travelling
• Choses luxury brands
• Exclusive, expensive
• Desirable (trendsetter)
• Environmental degradation

3. Luxury
tourist
• Showoff travelling
• Choses luxury brands
• Exclusive, expensive
• Desirable (trendsetter)
• Environmental degradation
• High quality standards
• Wants unspoiled nature
• Wants authentic &
extraordinary experiences
• Exclusive = Away from masses
• High budget

4. Eco
tourist
Luxury
tourist
• High quality standards
• Wants unspoiled nature
• Wants authentic &
extraordinary experiences
• Exclusive = Away from masses
• High budget
• Simplified travelling
• Doesn’t care about luxury
• Low budget
• Unsexy
• Showoff travelling
• Choses luxury brands
• Exclusive, expensive
• Desirable (trendsetter)
• Environmental degradation

5. Luxury
tourist
• High quality standards
• Wants unspoiled nature
• Wants authentic &
extraordinary experiences
• Exclusive = Away from masses
• High budget
• Cares about environmental
impact
• Wants unspoiled nature &
authentic experiences
• Away from masses
• Higher budget
Eco
tourist
• Simplified travelling
• Doesn’t care about luxury
• Low budget
• Unsexy
• Showoff travelling
• Choses luxury brands
• Exclusive, expensive
• Desirable (trendsetter)
• Environmental degradation

6. Luxury
tourist
• High quality standards
• Wants unspoiled nature
• Wants authentic &
extraordinary experiences
• Exclusive = Away from masses
• High budget
• Cares about environmental
impact
• Wants unspoiled nature &
authentic experiences
• Away from masses
• Higher budget
Eco
tourist
• Simplified travelling
• Doesn’t care about luxury
• Low budget
• Unsexy
• Showoff travelling
• Choses luxury brands
• Exclusive, expensive
• Desirable (trendsetter)
• Environmental degradation

7. Thank you!
Contact:
Eske Setje-Eilers
Eske.set@gmail.com
WhatsApp: +49 17667434997