Thao Pham is a Vietnamese graphic designer and strategic designer based in Italy. She has over 9 years of experience in graphic design, art direction, and strategic design. Her portfolio includes brand identity design, packaging design, website design, and marketing campaigns for clients in Italy, Vietnam, and other countries. She is currently pursuing a Master's degree in Strategic Design at Politecnico di Milano in Italy.

1. CBRE
Newslwtter
Others
HAOPHA
ORTFOLI
THAO PHAM
PORTFOLIOthao pham ‘s portfolio
E: maya.pham22@gmail.com I M: +393 737 638 772
R

2. BACK2YOU
March 2017 - Present
Freelance Strategic Designer
TANGRAMDS ITALY
June 2016 - October 2016
Strategist intern
AOSTUDIO VIETNAM
July 2015 - Present
Co-founder
FREELANCE
March 2014 - July 2015
Based in Italy
CBRE VIETNAM
March 2014 - September 2011
Marketing & Design
Retail Services
CBRE VIETNAM
September 2011-March 2008
Corporate Graphic Designer
MASTER OF STRATEGIC DESIGN
Poli.Design
Politecnico di Milano
October 2015 - Present
Milan, Italy
BACHELOR IN GRAPHIC DESIGN
Industrial of Fine Art University
September 2002 - June 2007
Hanoi, Vietnam
THE BEST TEAM
Strategic Design Seminar
Anwept, Belgium 2016
THIRD PRIZE
Verallia Italia Design Award
2016 'Say it with Glass'
Milan, Italy 2016
“Hello, I am a Vietnamese passionate designer, with over 9 years of working
as a graphic designer and art director and 2 years as strategic designer.
These roles brought me the combination skills in design, marketing and
business areas together.
I currently base in Italy where I aim to continue improving myself by taking on
new experience and knowledge. I believe that each designer’s style is signifi-
cantly shaped by a mix of different cultures.
With a passion for cultural narratives and human behaviors, I specializes in
creating innovative brand cultures for client base. I hope I will become a good
strategic design consultant in the future.
EXPERIENCES
EDUCATION
HOUNOURS & AWARDS
SKILLS FAVORITE
Illustrator Photoshop Indesign Axure
Sketching Microsoft Office
Sublime
Brainstorming User Experience
Photography Travel Cooking Teaching
Children
Research & Analysis

3. HAOPHA
PROJECTS
THAO PHAM
PROJECTSthao pham ‘s projects

4. M
BRAND DEVELOPMENT
BACK2YOU
Infomation: Design new logos, e-commercial
website for Italian starup company in fashion
and cosmetic company
Client: B2U
Year: 2017

5. BRAND DEVELOPMENT
BACK2YOU
Moodboard

6. BRAND DEVELOPMENT
BACK2YOU
Website: www.back2you.it

7. BRAND DEVELOPMENT
BACK2YOU
Website: www.back2you.it

8. BRAND DEVELOPMENT
BACK2YOU
Website: www.back2you.it

9. PACKAGING
HQ COSMETIC
Infomation: Design new logo, packaging
and labels for Swiss series product in
cosmetic and skincare industry.
Client: HQ Cosmetic
Year: 2016
C6 M100 Y100 K0 C100 M94 Y33 K30
Gel detergente purificante
all'estratto di issopo e vite rossa
Gel nettoyant purifiant
l’extrait d'hysope et de vigne rouge
DOSI
5 DOSI
5
Acqua attiva
lozione illuminante
all'estratto del frutto della passione
L'eau actif lotion illuminant
l'extrait de fruit de la passion
DOSI
3
Gel levigante
ristrutturante
agli estratti di erbe alpine
Lissage gel restructuration
avec des extraits d'herbes alpines
Crema intensiva
viso antirughe
all'estratto di edelweiss e liquirizia
Crème intensive rides visage
extrait d'edelweiss et de réglisse
DOSI
3

10. BRAND DEVELOPMENT
BONTÀ VERDE
Infomation: Research the market, find
new area for vegan milk in Italy. Design
logo, packaging, website and application
for Italian products in vegan milk.
Client: Parmalat
Year: 2016
CMYK
75 I 5 I 100 I 0
CMYK
64 I 0 I 100 I 0
CMYK
0 I 0 I 0 I 80

11. BRAND DEVELOPMENT
BONTÀ VERDE
Advertising

12. BRAND DEVELOPMENT
BONTÀ VERDE
Website prototype
Link: http://uruq1x.axshare.com/#g=1&p=download_app&c=1
Password: 0000

13. BRAND DEVELOPMENT
BONTÀ VERDE Personas and customer jouney for Platform
ROBERTO PAGNI
Age: 27 Years old
Job: Interior Designer
Status: In a relationship
Character: Active, society, opened-mind,
kind and funny
Favourite: Internet, paragliding, cinema,
electronic music, social
networking, Hi-tech products,
book & magazines.
In weekdays:
He drives his own company with friends. He goes to
meet people, clients. He update news and trends on
internet. He live with his girlfriend who is vegetarian.
They balance between meatlover and vegetarian.
Their lifestyle is very healthy and joyful.
In weekend:
He and his girlfriend hang out with friends, they join
some events from social networking where they
always get updated information. Sometimes he go
to play football and drink beers with other guys.
Follows Julia’guide, He says EXPLORE GREEN
to see what do people share.
ROBERTO PAGNI’S JOURNEY WITH BONTÀ VERDE PLATFORM
He is interested in a food, he listens to the
recorder and finds how to make it. He shares
to his girlfriend and asks her to go there
together. By sharing, Roberto brings 1 star
for the owner of the image.
After that, he says NEW GREEN to creat
an activity.
He creats new event and invites his friends.
It is updated on public, by location and time.
Then he gets 10 STARS. For each person
who take part in his event, he will get one
more STAR.
1 2
3 4

14. CARLA PAOLINI
Age: 38 Years old
Job: HR
Status: Married with 2 kids
Character: Calm, willing to help people,
caring, positive thinking
Favourite: Yoga, cooking, shopping,
charity, gardening
In weekdays:
Afterwork, she with 2 kids go to shopping for their
family needs. She love to improve the quality of
their living in the heart of city.
She cooks very well. She always try to invent meals
in new ways and new ingredients. Her kids and her
husband were suprised and always enjoyed it. .
In weekend:
She stays at home, does yoga and cares about her
small beautiful garden with
flowers, vegentable and fruits. Sometimes she and
her family go out. They love to join events for
environment, galleries, museums or go out of the
city for picnic, relax, enjoy the nature all the day.
Follows Julia’guide, she says SHARE
GREEN to share the desert that she has
done.
CARLA PAOLINI’S JOURNEY WITH BONTÀ VERDE PLATFORM
She can tell story or show how to make it
by voice recording tool. She gets 2
STARS by sharing image and 1 star from
others by sharing or like.
She can get discount of some activities
by transfer stars.
She gets all information by using voice
record tool instead of reading and writing.
1 2
She say ENTER GREEN to discover
activities around her location.
3
4 5
BRAND DEVELOPMENT
BONTÀ VERDE Personas and customer jouney for Platform

15. KEY VISUAL
SONASEA PHU QUOC RESORT
Infomation: Design new key visual,
applied to advertising, sale kit,
billboard and website
Client: C.E.O Company
Year: 2016

16. KEY VISUAL
SONASEA PHU QUOC RESORT

17. BRAND DEVELOPMENT
XANH VILLAS
Infomation: Design concept for
marketing campaign. Develop the
concept in brochure, sale kit,
calendar anf advertising
Client: Xuan Cau Company
Year: 2015
CMYK: 80.13.46.0
CMYK: 3.4.6.0
CMYK: 42.30.70.4
CMYK: 38.44.57.8

18. BRAND IDENTITY / PACKAGING / GRAPHIC DESIGN
EPIC NUTRITION
Infomation: Freelance work
from website: www.up-
work.com
Client: Epic Nutrition - USA
Year: 2015
EPIC NUTRITION
L
O
VE YOUR BOD
Y
For
C0M100Y0K0 C0M50Y0K0 C0M0Y0K40

19. BRAND IDENTITY / ART DIRECTION / GRAPHIC DESIGN
THANG LONG MALL - VIETNAM
Infomation: Design brand
identity, brochure, banners
for leasing campaign.
C56M3Y8K0C65M94Y19K5 C0M74Y98K0 C33M10Y86K0
Client: Viglacera Land
Agency: CBRE
Year: 2014

20. GRAPHIC DESIGN
LAM VIEN VILLAS
Infomation:
Design and produce
brochure, banners of
Lauching event.
Client: Viglacera Land
Year: 2014

21. BRAND IDENTITY / ART DIRECTION / GRAPHIC DESIGN
IPH SHOPPING CENTER - LEASING CAMPAIGN Infomation:
Design brand identity,
brochure, banners for
leasing campaign & Grand
Opening Ceremony
Client: Indochina Land
Agency: CBRE
Year: 2012

22. BRAND IDENTITY / ART DIRECTION / GRAPHIC DESIGN
IPH SHOPPING CENTER - GRAND OPENING
S H O P P I N G C E N T E R
C40M0Y5K0 C0M55Y7 K0 C50M40Y5K0 C0M0Y0K5

23. BRAND IDENTITY / ART DIRECTION / GRAPHIC DESIGN
IPH SHOPPING CENTER - GRAND OPENING

24. BRAND IDENTITY / ART DIRECTION / GRAPHIC DESIGN
IPH SHOPPING CENTER - GRAND OPENING

25. BRAND IDENTITY / ART DIRECTION / GRAPHIC DESIGN
SAVICO MALL
Mega+ =
Design and produce marketing brochures for
leasing campaign and grand opening event of
Savico Mall – The biggest standing alone
shopping mall in Vietnam.
Client: Savico JSC
Agency: CB Richard Ellis Vietnam
Retail Marketing Dept
Art Direction: Red, Pham Huong Thao
Graphic Design: Le Bros, Pham Huong Thao
Year: 2011

26. BRAND IDENTITY / ART DIRECTION / GRAPHIC DESIGN
SAVICO MALL - BRAND IDENTITY

27. BRAND IDENTITY / ART DIRECTION / GRAPHIC DESIGN
SAVICO MALL - PRESS CONFERENCE

28. BRAND IDENTITY / ART DIRECTION / GRAPHIC DESIGN
SAVICO MALL - HOARDING

29. BRAND IDENTITY / ART DIRECTION / GRAPHIC DESIGN
SAVICO MALL - GRAND OPENING

30. GRAPHIC DESIGN
CBRE PROJECTS - HANGDA GALLERIA

31. GRAPHIC DESIGN
CBRE PROJECTS - HANVIET TOWER

32. GRAPHIC DESIGN
CBRE PROJECTS - NGOC VIEN ISLAND

33. HAOPHA
EFERENCE
THAO PHAM
REFERENCESthao pham ‘s references

34. “ Thao is hardworking employee, has excellent creative skills and good communication. During her working
time in over 6 years, Thao has been helpful in building brand and marketing strategy for serveral projects
which has been greatly appreciated by CBRE clients ”
Richard Leech I Executive Director I CBRE Vietnam I Hanoi Branch
“ I enjoyed to work with Thao because she has good senses of understanding and grasps what we want as
well as what the project needs. She is creative, responsible and meticulous in all her tasks”
Nguyen Anh Linh I Business Development Director I Savico Mall Hanoi
“ Thao is able to empathize with a brand's spirit and convey the design, the product, with the mission and
vision of the company in a way that resonates both in the “big picture” as well as on a personal level. She
creates works that are a combination of simple, clear, logical, creative and focussed on solving problems.”
Francesco Zurlo I Co-Director I Master in Strategic Design I School of Design I Politecnico di Milano
“Thao regularly seeks feedback from her peers and superiors, and she has had innovative ideas in brand
building and marketing communication strategies. Thao had been a valued member of the Marcoms team.
I found her to be capable, responsible and hard-working, and with her pleasant personality, had been very
effective in engaging with parties she comes into contact with”
Michael Vong I Senior Retail Consultant I CBRE Vietnam

35. HAOPHA
ORTFOLI
THAO PHAM
PORTFOLIOthank you
E: maya.pham22@gmail.com I M: +393 737 638 772
M
S