Jayne Goh is a Singaporean citizen seeking new opportunities. She has over 10 years of experience in marketing, public relations, and event management. Her career has included roles at Chick Ink Pte Ltd, Maxout Hydrosports Pte Ltd, Singapore Tourism Board, SuYuan PR & Communications, and Doc Cheng's Restaurant. She holds a Bachelor's degree in Business Administration from the National University of Singapore and has proficiency in English, Mandarin, and various software programs.

1. JAYNE GOH
PERSONAL DETAILS
Name: Jayne Goh Li Chee
Put a Face
Citizenship: Singaporean Email: tisjayne@gmail.com
Race: Chinese Mobile: (+65) 91013399
to this CV!
Please do
Date of Birth: 11 Dec 1986 contact me for
Gender: Female an interview.
Marital Status: Single
ORK EXPERIENCE
Chick (Ink) Pte Ltd, Editorial Assistant Freelance Jun 09 – Present
• Branding corporate identity and developing of media kit
• Establish press relationships with lifestyle stores online and sourcing for the season’s fashion
‘Lookbook’ releases
• Writer for column of Featured Hotels in the region
Maxout Hydrosports Pte Ltd, Manager (Sales & Marketing) Jun 08 - Jun 09
Advertising, Promotions & Public Relations
• Producer of flagship event “West Side Jam 2009”, a yachting and wakeboarding event
• Performed cold calls, negotiated and secured $17,000 in sponsorship value
• Wrote press releases that were published in four international and local magazines
• Attracted 500 participants and spectators over 2 days
• Editor of marketing collateral; including the 50-page corporate catalog for 2008-2009
• Established online presence by developing consumer website consisting of online merchandising
functions at www.maxouthydrosports.com
• In charge of branding and advertising for house brands Underground Products, Gator Boards,
9:Fish, and StraightLine
Sales and Business Development
• Pioneered the Yacht Charter business division
• Liaise with corporate clients and event organizers to conduct yacht viewings and presentations
• Corporate sales of yachts and yacht charter packages
• Heightened yacht charter profile and luxury brand awareness by collaborative branding with
Boat Asia, F1 Grand Prix, and Volvo Ocean Race
Operations
• Supervised retail merchandising; for the above-mentioned house brands and another four
consignment brands including Oneill, VonZipper, Kustom and Nixon.
• Managed 10-15 staff members including scheduling, hiring, performance reviews.
Singapore Tourism Board- BTMICE, Marketing Intern May 07 – Aug 07
• Organized the inaugural Singapore Business Events Awards (SBEA) 2006, a black-tie event
attended by 500
• Spearheaded the conceptualization and implementation of the series- Singapore’s Cluster-
Themed Business Tours
• Researched for and laid out the Standard Operating Procedures for all BTMICE Tradeshows
SuYuan PR & Communications Consultancy Services, Public Relations Intern May 06 – Aug 06
• Translated media articles between languages English and Mandarin
JAYNE GOH L.C Mobile: (65) 91013399; Email: tisjayne@gmail.com

2. JAYNE GOH
• Drafted media releases for clients’ new projects
• Proposed and implemented centralized online catalogue of media releases dated 1999-2006
independently
Doc Cheng’s Restaurant, Raffles Hotel, Hostess Jan 05 – Jun 05
Operations
• Elected and represented Raffles Hotel for the Wine Team 2005, World Gourmet Summit
• Managed full spectrum of restaurant reservation and allocated seating for optimum capacity
Sales and Marketing
• Assisted Manager in developing restaurant budget and sales forecasting
• Managed and promoted corporate events held at the restaurant
• Designed and publicized festive promotional materials
EDUCATION
National University of Singapore (NUS) Aug 05 – May 08
• Bachelor of Business Administration
• Major in Marketing
ESADE Business School, Ramon Llull University Sep 07 – Dec 07
• Sole- representative of local university in the Overseas Exchange Program
Victoria Junior College (VJC) Jan 03 – Dec 04
• GCE ‘A’ Levels
• Distinction in Math C
AWARDS
Future Brands FutureTalent Awards, Individual Special Commendation Nov 06
• Proposed a new business model that shifts the status of: Tropical Fruits in Singapore, from being
a commodity to a strategic luxury market that will lead to sales from all sectors.
• Researched extensively on both quantitative and qualitative trends and behaviours of
Singaporeans across all demographics
• Analysed and forecasted consumption of Tropical Fruit in Singapore
Jill Lowe International Marketing Competition, First Place Jul 06 – Sep 06
• Formulated the most cost effective 1-year business plan
• Analysed professional and consumer beauty market and proposed re-alignment of business
strategy that increased Return of Investment to 325%
• Redesigned branding strategy and created new brand promise
LANGUAGE & IT SKILLS
• Language Proficiency:
o English: Spoken (Native), Written (Native)
o Mandarin: Spoken (Native), Written (Good)
• Proficient in MS Office, Adobe Photoshop, Freehand
REFERENCES & SALARY EXPECTATION
• Referees
o Mr Ryan Lee
Maxout Hydrosports, Managing Director
+65 97377577
ryan@maxouthydrosports.com
o Ms Angeline Ang
JAYNE GOH L.C Mobile: (65) 91013399; Email: tisjayne@gmail.com

3. JAYNE GOH
Singapore Tourism Board BTMICE, Manager
+65 97696516
angeline.ang@stb.gov.sg
• Salary Expectation
o $2800 Negotiable
JAYNE GOH L.C Mobile: (65) 91013399; Email: tisjayne@gmail.com