Jansport Perú Markeing plan to present at the sales meeting in EEUU.

1. PERU 2009 BUSSINESS PLAN

2. Agenda
• Peru Overview
• Sales Forecast Summary
• Sales Forecast Wholesale
• Sales Forecast Retail
• Marketing 09 goals
1. Web Site
2. Events/PR/
3. Advertisement
• Team

3. Peru Overview
1. Demographic.
• Habitants: 28.220.000
• Hab. per Square meters: 22 (5th. Major country in South
America)
• Capital: Lima with 8.445.000 habitants.
2. Economic data.
• GDP Growth Forecast 2009: 5,9%
• Commercial Scale Forecast 2009: + US$830.198.000
• Annual Inflation Forecast 2009: 3%
• Country principal economic activity: Minning industry

4. Sales Forecast Summary
2008 2009 2010 2011 2012 2013 2014
Stores
Total Retail - 193.680 876.402 2.039.343 2.740.029 3.813.391 4.689.372
Total Net Retail 0 162.756 736.472 1.713.733 2.302.545 3.204.531 3.940.649
Wholesale
Total Retail 57.000 193.380 168.263 185.089 212.852 255.422 306.507
Total Net Retail 47.899 162.504 141.397 155.537 178.867 214.641 257.569
Total Retail Sales 47.899 325.261 877.869 1.869.270 2.481.412 3.419.171 4.198.218
Total Net Retail Sales 40.251 273.328 737.705 1.570.815 2.085.220 2.873.253 3.527.914
Total Units 1.484 8.544 24.107 50.413 66.748 91.772 112.644
Growth - 579% 170% 113% 33% 38% 23%

5. Sales Forecast Wholesale
2009 2010 2011 2012 2013 2014
FALABELLA
8 DOORS 63.000 66.150 72.765 83.680 100.416 120.499
RIPLEY
8 DOORS 49.000 51.450 56.595 65.084 78.101 93.721
TOP & TOP
14 DOORS 28.000 29.400 32.340 37.191 44.629 53.555
BAG STORE
8 DOORS 14.850 15.593 17.152 19.725 23.669 28.403
ABORIGINAL
3 2.600 5.460 6.006 6.907 8.288 9.946
BIGHEAD
5 3.600 7.560 8.316 9.563 11.476 13.771
TOTAL RETAIL 161.050 175.613 193.174 222.150 266.580 319.896

6. Sales Forecast Retail
TOTAL SALES
ESTIMATE GROWTH 5% 10% 15% 20% 20%
2009 2010 2011 2012 2013 2014
Plaza Primavera 193.680 406.728 447.401 514.511 617.413 740.896
Lima Centro - 338.940 532.620 612.513 735.016 882.019
Mega Plaza - 130.734 479.358 551.262 661.514 793.817
San Isidro - - 579.964 952.798 1.143.358 1.372.029
Trujillo - - 108.945 435.780 522.936
Arequipa - - 220.311 377.676
TOTAL RETAIL 193.680 876.402 2.039.343 2.740.029 3.813.391 4.689.372
average retail price 45
Units per year 4.304 19.476 45.319 60.890 84.742 104.208

7. 1. Increase Sales 579%.
• Incresase Wholesale Bussiness in 239%
1. Openning three major accounts (Ripley, Falabella, Top y Top)
• Expand Retail Bussiness in a 100%
1. Mall Plaza Primavera Jansport Store.
2. Mall Lima Centro Jansport Store.
2. Brand Awareness (There´s one bag for each user).
• Web Site
• Advertising & PR
Marketing 2009 Goals

8. 1.1Develope Wholesale Bussiness.
Ripley: 8 Doors
Saga Falabella: 8 Doors
Top & Top: 14 Doors
Aboriginal: 3 Doors
Big Head: 4 Doors
Total 2009 Sale Doors: 37
1. Increase Sales

9. 1.2 Retail Stores concept.
• One of the major challenges that we have is to show the brand
identity 365 days per year, not only be based in a two months sales
opportunity.
• Mall Plaza Primavera Jansport Store.
• Mall Lima Centro Jansport Store.
1. Increase Sales

12. 2. Brand Awareness
2.1 Web Site: www.jansport.com.pe
We will communicate with our customers, via
web, creating interactive ways of shearing
their thoughts and feelings regarding Jansport,
plus the option of check a online catalog.
Next launch on March 14th.

13. 2. Brand Awareness .
2.2 There´s one bag for each user
Nowadays the customers want to be different
themselves from the rest, they want to
transfer their identity to everything that
surrounds them, beginning by the clothes and
accessories that they were, and the sub
cultures that they belong to.

14. CARICATURIST
Cherman is a graphic artist who is mainly
characterized to represent local personages
through cartoons. With this ideas, he
contributes to maintain alive the identity of
Peru, in the mind of Peruvians.
CHERMAN
News article to Cherman and
its works El comercio, July
10th.

15. •Authenticity.
•Personalized.
•Limited Editions.
•Souvenir for foreign people.
•Increase of the product value: Each
bag pack becomes a unique piece of
art.
The embroiders, --inspired by the
Peruvian culture-, add economic and
cultural value to the product, besides
granting a only identity to the
customer.

16. 2. Brand Awareness .
2.3 Advertising & PR
In order to be consistent with the argument
that we are defeating, we will mainly focus on
PR, identifying trend setters as Cherman and
make them use Jansport.

19. ……… Even though we won´t miss the oportunity
Of the “Back to School season.
Back To School 2008

20. Jansport Peru Team
Jansport Peru Team is mainly conformed by two members of Komax Peru:
Brand Manager: Sebastián Lagunas.
• Purchase Orders
• Marketing
• Wholesale Accounts
• Retail Stores
Key Account Manager: Vilma López
Adding new accounts.
Wholesale clients relationship.

21. Thanks for your time!!..........