Big Brands should Go 'Gangnam Style'! A comparison st

1. Big Brands
should Go
Why ?
RetailLAB team member
Mendoza, 2013
SEBASTIAN LAGUNAS B.

2. Some numbers
LEts Start with

3. Plays on Youtube.
1.2 billion
In only 6 months,
Psy master piece of
pop culture got more
than
With 2.2 billion human
beings connected to the
internet in the planet;
I would talk about a huge success.

4. Certainly more than one
big brand think that
their should have a
similar success.
What about
BRANDS ?
THERE IS A CONSTANT OBSESSION
ABOUT NUMBERS, LIKES & SHARES.

5. They want but seriously,
if they don't change, they
won't get it.
ATTENTION
ASPIRE TO SUCH SUCCESSS ?
Let me show
you
some reasons…
CAN BRANDS

6. 6 THINGS
GANGNAM
STYLE
DOES
& BRANDS
DON'T

7. More than one big brand think that
their should have a similar success.
1
Start small and simple... Don't wait for the
extraordinary, be extraordinary and the
"likes" will come.
Gangnam Style is great, but sure, Psy wasn't
obsessed to create a global hit in the
beginning. If your very first objective is to
get 3.000 new fans, you should change your
business.
just look for success

8. Don't be comfortable doing a repetition.
Psy made a difference in the market and
inspired new things to people. So your
brand also should do that.
Be completely new2
This is key for brands today.

9. Be near the TOP3
Psy had been near famous people, that
increase the effect and drives up the
success.
Brands are afraid to be together other brands, other
people. And you know: team work, better work.

10. To spread a big message, you need big
time so, be generous with your media plan.
success need time4
People have to see it
think about it
like it
love it, feel it
see it again
share it
make part of their
life
GIVE PEOPLE SOME TIME

11. Psy is a Korean pop singer, with a
song full of LIFE, POP, girls and funny
dance....Who don't like that?
People don`t like BRANDS
Brands have to
improve their
storytelling, taking
care of the details,
and thinking more
in the people they
want to capture.
5

12. Today brands are scared about
change. They want to be in their
confort zone, but that only
limitis the power of the message.
DON'T FEAR THE CHANGE6
Gangnam Style has been the ability to
move in a lot of differents environments
and starring by a lot of different people,
always maintaining the essence.

13. Thank
You!
OPA GANGNAM STYLE !
SEBASTIAN LAGUNAS B.
@SEBLAG
SEBASTIAN@ONEBIZ.CL

14. NOW DANCE WITH ME