Instagram has grown by leaps and bounds in the last few years, and brands can't afford to ignore the platform. Here are 10 tips to help hotel marketers manage their page.

1. S T R A T E G Y T I P S
F O R H O T E L I E R S
Instagram has grown by leaps and bounds in
the last few years, and brands can't afford to
ignore the platform. Here are 10 tips to help
hotel marketers manage their page.
© 2016 STR, Inc. All Rights Reserved.
illustrations: jon edwards
Source: Social Media Today
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Adding your Instagram feed to
your website=more followers.
Put a trackable link to your
company’s website in your bio.
If running a new
promotion or sale,
change the link.
Use Bitly or Google’s
URL shortener
Tools like
VSCOCAM,
Afterlight and
Priime have
uniquely styled
features.
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landscape square portrait Think cool or warm.
Schedule your posts in batches.
Make use of one-minute videos.
Maximize your 30-hashtag limit.
Leverage different mobile
editing tools.
Only use one filter for
brand consistency.
Maximize the resolution
of your photos.
Don’t forget to include a location.
Curate free user content.
One click saves you time
and money.
(Schedugram or Hootsuite)
Schedule?
This allows
followers to click
on the location to
see more about
the location.
Gives future guests a look inside
the brand. Find what works and
keep making that content.
Add the hashtags into a
separate comment so
they stay hidden.
TAKEN BY A LOYAL CUSTOMER
Have a day where
you feature one
account; audience
will be more inclined
to share things about
your brand.