1. Mulvey’s theory can be interpreted
here as we are confronted with a male character in the
same room as the female although
not as exposed as she is. This presents him as
being the female spectator as he is perceived to have
performed sexual actions with the female character
The yellow outline of the female
characters behind reinforces
Mulvey’s theory of the male gaze.
The camera focuses on the
curves of the female body which
creates a narrative arc throughout
the music video and its digipak.
An enigma code could also be said
to have been created as the audiences
may ask why has the artist interpreted
this style of sexualisation within his
music and presented in this way
The vibrant colours
of the digipak reflect the
artistic characteristics
of the electronic genre.
The colours help to
construct Kaytranada’s
style and attitude towards
the electronic genre whilst
encoding a direct message
to his audiences using
Mulvey’s theory of the
‘male gaze’
The muscular tone of the
female character perceives
her to have a strong attitude.
This can be reflected from
the artists music video which
attempts to conform a progressive
stereotype of women whilst
discouraging the sense of a
patriarchal society by highlighting
the female body
The rule of thirds helps
us to focus on the female
characters posture and
positioning within the shot.
I feel as if we start from
the high heels she is
wearing and work our way
up her body and focus on
her intentions as the way
she holds her hair which
conforms conventions of a
sexual nature
