1. Close Up of lead singer.
‘Meat’ in a video because
voice is seen as most
important part and the
shot focusses on the
words coming from the
artists mouth. In Can’t
Stop he exaggerates his
mouth movements to
overemphasize the lyrics
and the voice.
Authenticity of performance
is shown through the
performance shots. The
whole band are on a stage
set up with all the
instruments as if they are
performing to an audience,
this conforms to Funk Rock
conventions as it suggests the
band have real talent.
Intertextuality. Modern
art is included in the
video, inspiration was
taken from Erwin Wurm’s
‘One Minute Sculptures’.
This creates an
interesting and
alternative image for the
band and makes them
appear more quirky
through the use of
abstract art.
The CU instrument shots are
conforming to stereotypes of
Funk Rock. Also the
‘costume’ and appearance of
the band members who have
a naked chest and tattoos
suggest a chaotic and
alternative personality. The
camera follows the lead
singer, he is given prevalence
and this is an example of
voyeurism.
Can’t Stop, Red Hot Chilli Peppers
(Romanek, 2003)
