James Williams sin presentasjon under Topplederkonferansen
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Her er James Williams sin presentasjonen for Topplederkonferansen 2018. Se hele programmet her: https://mailchi.mp/frivillig.no/tk2018
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James Williams sin presentasjon under Topplederkonferansen
- 1. Email: james.williams@balliol.ox.ac.uk Twitter: @WilliamsJames_ February 2017 Oslo, Norway James Williams University of Oxford Taking Gold in the Goals of Life
- 9. ‘The empires of the future are the empires of the mind.’ —Winston Churchill
- 13. The attention economy is not on our side.
- 14. —Reed Hastings, Netflix CEO ‘At Netflix, we are competing for our customers’ time, so our competitors include Snapchat, YouTube, sleep, etc.’
- 16. – Aldous Huxley, Brave New World Revisited “They failed to take into account…man’s almost infinite appetite for distractions.”
- 17. EEDOM OF
- 18. “…the liberty of expressing and publishing opinions … [rests] in great part on the same reasons, and is practically inseparable from it” The “appropriate region of human liberty…comprises, first, the inward domain of consciousness…liberty of thought and feeling; absolute freedom of opinion and sentiment on all subjects, practical or speculative” “this principle requires liberty of tastes and pursuits; of framing the plan of our life to suit our own character” —J.S. Mill, On Liberty (1859)
- 19. S P O T L I G H T
- 20. Notifications & interruptions Android: 11 billion notifications per day Users check phones ~150 times/day on avg. Image: trendingdig.com
- 23. ‘Doing what you want to do’ ‘Being who you want to be’
- 25. ‘[Trump’s candidacy] may not be good for America, but it’s damn good for CBS.’ —Les Moonves, CBS chairman and CEO, February 2016 fame pettiness
- 28. ‘Doing what you want to do’ ‘Being who you want to be’ ‘Wanting what you want to want’
- 29. IQ points Source: Hewlett-Packard study (Hemp 2009) intelligence Source: The New York Times, 17/10/16 prediction
- 31. #CecilTheLion Outrage cascades… …& public shaming
- 32. ‘Doing what you want to do’ ‘Being who you want to be’ ‘Wanting what you want to want’
- 33. ‘It is disgraceful to be unable to use our good things.’ -Aristotle, Politics
- 36. Luciano Floridi
- 39. Degree of Constraint Degree of Goal Alignment Seduce Demand Drive Tempt Persuade Guide Invite Suggest Direct Evolve the language of persuasion:
- 40. Rethink ‘advertising.’ Previously: A proactive appeal for a resource of value made in a way that overrides the dominant design goals for information delivery in that medium.
- 41. Avoid euphemisms: Use human words for human beings. ‘funnels’ ‘conversions’ ‘eyeballs’ ‘targeting’ ‘impressions’ Language Commitment Devices Metrics Goals/Inc entives Design
- 43. Language Commitment Devices Metrics Goals/Inc entives Design Valuing what you measure vs. Measuring what you value e.g. attentional, short- term ‘engagement’ metrics e.g. longer-term indicators of deeper benefit to users
- 44. The value you get The value you give Language Commitment Devices Metrics Goals/Inc entives Design
- 45. What’s the ‘net positive benefit’ you provide to users? (hint: focus on their intention, not attention!)
- 48. Language Commitment Devices Metrics Goals/Inc entives Design Market: Legal: Organizational: investing in ‘time well spent’ companies public pressure/accountability novel corporate structures (e.g. B-corps) incentivizing business models beyond advertising structuring business models around supporting users’ intentions, not exploiting their attention
- 51. Takk for din oppmerksomhet. (Thanks for your attention.) Email: james.williams@balliol.ox.ac.uk Twitter: @WilliamsJames_
Editor's Notes
- Young people are getting plastic surgery more now due to pressure from social media — http://www.bbc.co.uk/news/ health-40358138 + % of people who say it is ‘essential’ to live in a democracy is declining precipitously; % of people who approve of military rule increasing rapidly across most western liberal democracies
- 60% of people share without reading