Measuring Live Population Movements & Web Behaviour via a Mobile Carriers Big Data

1. A
Presenta*on
from
Big
Data
22
February
2013
Measuring Live Population Movements & Web Behaviour via a Mobile
Carriers Big Data
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copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material
For
more
informa:on
about
NewMR
events
visit
NewMR.org
James
Randall
Ipsos
MORI

2. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013
How MR harnesses the power of
BIG Data – Case Studies on
Mobile Operators
James Randall, Ipsos MORI
james.randall@ipsos.com
@jamesLDRandall

3. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013
BIG Data – new approaches need new
partnerships
Delivering:
Data
Analy:cs
Mobile
Based
Sampling
Assets
27
Million
Customers
1bn
rows
of
data
per
hour
Unique
data
sets
Role
Analy:cs
exper:se
Investment
in
Real
:me
Analy:cs
and
Big
Data
Assets
Largest
UK
Research
En:ty
Major
key
clients
1000+
researchers
&
analysts
Role
Research
and
Analy:cs
exper:se
InsighTul
repor:ng
&
Data
Visualisa:on
Route
to
market
for
Innova:ve
Research

4. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013
LEAP
FAITH...
THE
OF
LEAP
FAITH...
THE
OF

5. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013
Who
aWends
football
matches
and
what
do
they
browse
whilst
there?
….we’d
like
to
beWer
understand
the
online
opportunity
at
live
spor:ng
events.
Can
you
provide
a
cost
for
an
online
or
telephone
survey?
A typical client brief

6. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013
What about using EE location & URL
Behavioural Data?
6
We
can
iden*fy
mobile
use
at
the
match
vs.
control
loca*ons
Iden*fy
the
demographics
by
loca*on
Web
&
web
based
app
by
taxonomy:
• Shopping
•
Finance
• Social
Networking
• Search
• Mapping
Iden*fy
the
volume
of
people
by
loca*on
Measure:
No.
of
interac*ons
No.
of
sessions

7. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013
A[er
How do we do it?
Geo
fence
stadia
via
cell
towers
to
sample
those
aRending
the
match
14:0008:00
During
Before
2x
Football
Na:on

8. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013

9. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013

10. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013

11. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013
24%
customers
using
Mobile
Web/
Apps
121,343
customers
iden*fied
between
9am
and
9pm
7%
Commerce
Based
4.5%
m-­‐commerce
only
53
different
sites
2.5%
physical
retailer
83
different
sites
Oxford Circus Mobile Shopping - Saturday 24/11
391
went
on
LinkedIn
while
364
visited
one
Adult
SIte

12. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013
12
Key concepts
1.
Popula:on
Movements
2.
Mobile
Adver:sing
3.
Video
Streaming
4.
Mobile
Finance
5.
Web
Analy:cs

13. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013
Q & A
James
Randall
Ipsos
MORI
Ray
Poynter
Vision
Cri:cal
University

14. James Randall, Ipsos MORI, UK
Big Data, 22 February 2013
James Randall, Ipsos MORI
james.randall@ipsos.com
@jamesLDRandall