The portfolio summarizes Adams Abdulmajid's work as a UI/UX designer. It includes about himself, the design process he follows, and descriptions of 4 mobile app projects he has worked on: My Sweet Home, a real estate app; Knowledge X, an educational assistant app; Cryptolite, a cryptocurrency trading app; and Trim, a banking app. For each project, he outlines the problem being solved, his role, deliverables, design process including user research, wireframes and prototypes, and design decisions. The portfolio demonstrates his end-to-end process and range of project experiences.
Rolex is the leading luxury watch manufacturer known for its high quality timepieces. It focuses on a pull promotion strategy using celebrity brand ambassadors and sponsoring prestigious sporting events. Rolex communicates its message of prestige and success through advertisements portraying wealthy customers. It aims to educate younger audiences and encourage watch purchases as rewards. Rolex's most effective promotion tools are sports sponsorships on television and event marketing targeting wealthy individuals.
Louis Vuitton was founded in 1854 in Paris and is known for its Monogram Canvas print designed in 1896. It expanded globally in the 1920s and launched signature bags in the 1930s. In 1959 it began using Monogram Canvas for small leather goods and in 1987 merged with Moet Hennessy to form LVMH. Today it operates over 300 stores globally and is the 26th most valuable brand worldwide known for ultra-luxury goods, tradition, and status.
H&M is a multinational clothing-retail company founded in Sweden in 1947 that has grown to 3600 stores across 58 global markets. The document provides background on H&M's history and brand portfolio, including key brand elements such as their motto of "Fashion and quality at the best price." It also outlines details of their product lines, competitive pricing strategy, global distribution network, and omnichannel marketing approach including advertising, events, and social media.
This document discusses new product development. It begins by outlining different new product options like acquisition or internal development. It then describes types of new products from incremental improvements to radical innovations. Several challenges in new product development are explored like the need for continuous innovation, high failure rates of new products, and difficulties in budgeting and organizing development efforts. The document concludes by examining various stages of managing the development process from generating and screening ideas to concept development, testing, and analyzing consumer adoption.
This document provides an overview of the H&M brand including its history, brand portfolio, brand elements, and strategic recommendations for positioning the brand in the Vietnam market. It discusses H&M's origins in Sweden in 1947 and its expansion globally. Key aspects of the brand such as pricing, product lines, and distribution channels are summarized. A GE McKinsey matrix analysis evaluates opportunities for investing in Vietnam based on market attractiveness and H&M's competitive advantages. Competitive brands like Zara and Mango are also briefly described. The document concludes with tactical recommendations focused on product, pricing, promotion, and channels.
The document provides an overview of a branding project. It discusses key aspects of branding including research and analysis, branding strategy, brand design, brand essence, brand assets, brand message, and brand management. The overview outlines the branding process and different stages including market research, defining the branding strategy, designing brand touchpoints, developing the brand essence, managing brand assets, crafting the brand message, and ongoing brand management.
An overview of the omnichannel strategies adopted by Louis Vuitton. The additional slides are used as a report. Briefly, it analyzes the new trends in the fashion business.
This document discusses choosing brand elements to build brand equity. It outlines various brand elements like names, URLs, logos, slogans, jingles and packaging. It provides criteria for effective brand elements and tactics for implementing different elements. The key message is that brand elements should work together cohesively to create a memorable and meaningful brand identity that enhances awareness and forms strong associations.
Rolex is the leading luxury watch manufacturer known for its high quality timepieces. It focuses on a pull promotion strategy using celebrity brand ambassadors and sponsoring prestigious sporting events. Rolex communicates its message of prestige and success through advertisements portraying wealthy customers. It aims to educate younger audiences and encourage watch purchases as rewards. Rolex's most effective promotion tools are sports sponsorships on television and event marketing targeting wealthy individuals.
Louis Vuitton was founded in 1854 in Paris and is known for its Monogram Canvas print designed in 1896. It expanded globally in the 1920s and launched signature bags in the 1930s. In 1959 it began using Monogram Canvas for small leather goods and in 1987 merged with Moet Hennessy to form LVMH. Today it operates over 300 stores globally and is the 26th most valuable brand worldwide known for ultra-luxury goods, tradition, and status.
H&M is a multinational clothing-retail company founded in Sweden in 1947 that has grown to 3600 stores across 58 global markets. The document provides background on H&M's history and brand portfolio, including key brand elements such as their motto of "Fashion and quality at the best price." It also outlines details of their product lines, competitive pricing strategy, global distribution network, and omnichannel marketing approach including advertising, events, and social media.
This document discusses new product development. It begins by outlining different new product options like acquisition or internal development. It then describes types of new products from incremental improvements to radical innovations. Several challenges in new product development are explored like the need for continuous innovation, high failure rates of new products, and difficulties in budgeting and organizing development efforts. The document concludes by examining various stages of managing the development process from generating and screening ideas to concept development, testing, and analyzing consumer adoption.
This document provides an overview of the H&M brand including its history, brand portfolio, brand elements, and strategic recommendations for positioning the brand in the Vietnam market. It discusses H&M's origins in Sweden in 1947 and its expansion globally. Key aspects of the brand such as pricing, product lines, and distribution channels are summarized. A GE McKinsey matrix analysis evaluates opportunities for investing in Vietnam based on market attractiveness and H&M's competitive advantages. Competitive brands like Zara and Mango are also briefly described. The document concludes with tactical recommendations focused on product, pricing, promotion, and channels.
The document provides an overview of a branding project. It discusses key aspects of branding including research and analysis, branding strategy, brand design, brand essence, brand assets, brand message, and brand management. The overview outlines the branding process and different stages including market research, defining the branding strategy, designing brand touchpoints, developing the brand essence, managing brand assets, crafting the brand message, and ongoing brand management.
An overview of the omnichannel strategies adopted by Louis Vuitton. The additional slides are used as a report. Briefly, it analyzes the new trends in the fashion business.
This document discusses choosing brand elements to build brand equity. It outlines various brand elements like names, URLs, logos, slogans, jingles and packaging. It provides criteria for effective brand elements and tactics for implementing different elements. The key message is that brand elements should work together cohesively to create a memorable and meaningful brand identity that enhances awareness and forms strong associations.
This document discusses luxury branding and luxury goods. It defines luxury as non-essential products and services associated with affluence. Luxury brands are those whose products are primarily luxury goods or whose names are associated with luxury. The top 5 luxury brands in the world are Gucci, Chanel, Calvin Klein, Louis Vuitton, and Christian Dior. Luxury goods include clothing, accessories, automobiles, watches, shoes, hotels, jewelry, wine and other items. New trends in luxury include the growth of online luxury sales, with the top 10 luxury brands capturing almost 90% of the online market, and branded brand collaborations between respected brands in different industries.
This document discusses establishing a unique brand visual identity. It covers defining brand visual identity, the importance of consistency across touchpoints, challenges with maintaining consistency at scale, and a framework for building visual identity. The framework involves 4 stages: being native to each platform, relevant to the target audience, differentiated from competitors, and with aligned visuals across channels. It also provides resources for brands to develop strong visual identities.
Nike has a three-word brand mantra of "authentic athletic performance" that guides its marketing efforts. This mantra has helped Nike successfully expand its brand from running shoes to all athletic equipment and apparel. Nike is the world's largest athletic company with $30 billion in revenue and products that include footwear, apparel, and sports equipment. Its brand is strengthened by celebrity endorsements like Michael Jordan and innovative campaigns showing female athletes in India.
This document discusses key concepts in fashion marketing. It outlines that fashion marketing aims to ensure creative and high-quality design to help businesses succeed through loyal and satisfied customers. Fashion marketers build an image, beliefs, trust, style, lifestyle and ethics for their brands. They utilize branding, themes, sub-brands and the marketing mix of product, place, price and promotion strategies. The marketing mix section specifically addresses how fashion marketers manage products, distribution channels, pricing tiers, and promotional activities like ads, catalogs, offers, sponsorships and events.
This document provides an overview of the clothing retailer H&M. It discusses that H&M was founded in Sweden in 1947 and is now the second largest global clothing retailer. It offers a range of men's, women's, and children's fashion across various brands and price points. The document then discusses H&M's marketing strategies, which include TV advertisements, YouTube videos, digital marketing, and promotional discounts. It also describes some of H&M's in-house brands like Divided and Conscious, which offer trendy and sustainable products respectively. Finally, the document analyzes H&M's visual merchandising techniques, like using closed, island, and elevated window displays to showcase its latest collections and attract customers
Moschino was founded in 1983 by Franco Moschino as an Italian luxury brand known for its extravagant and unconventional concepts. It is now owned by Aeffe SpA and Sportswear International SpA, with a yearly turnover of 300 million Euro. Jeremy Scott was appointed creative director in 2013. Moschino offers women's and men's clothing, accessories, bags, shoes and fragrances. It uses various pricing strategies including skimming pricing and prestige pricing. Celebrities like Miley Cyrus are fans of the brand. Moschino connects with people through social media platforms like Instagram where it has over 6 million followers.
Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
Marketing assignment for undergraduate studentsEren Yılmaz
Tansaş, one of the largest supermarket chains in Turkey, ran a sales promotion campaign where customers received stickers for purchases over 10 TL. Customers could collect the stickers on a bulletin. The goal was to offer glass bowls for free to customers who collected 20 stickers, with housewives as the target market. The campaign aimed to incentivize customers to make more purchases at Tansaş stores in order to collect the stickers and receive the free premium of glass bowls.
A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
Ralph Lauren has built a successful career as the CEO and founder of Polo Ralph Lauren Corporation. He started his career in fashion by purchasing expensive suits as a teenager and later designing wide ties. With a $50,000 loan, he founded Polo Fashions in 1968 which became Polo Ralph Lauren Corporation. Today the company is worth $2.3 billion and employs over 11,000 people operating 275 retail stores worldwide. Ralph Lauren has also established the Ralph Lauren Foundation which focuses on cancer research, the environment, and community initiatives.
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
This document summarizes the history and rise of private label products compared to manufacturer brands. It discusses how in the 20th century, manufacturer brands dominated the market through quality products and mass advertising. However, in the late 20th century, retailers started developing national chains and began producing their own private label products to differentiate themselves and gain bargaining power over suppliers. The document then outlines the benefits and types of private labels, as well as strategies manufacturer brands can use to compete against the growing private label threat.
Hermes targets high-income customers interested in luxury fashion. It focuses on mature, female customers who value designer brands and status symbols. Specifically, Hermes aims for wealthy individuals, dignitaries, and celebrities who can afford its exclusive, high-priced leather goods and waitlists. While selling in low volumes, Hermes maintains high profit margins. It positions itself through symbolic and experiential marketing that emphasize the brand's values of creativity, uniqueness, and craftsmanship. This strong brand positioning has made Hermes iconic and gained customer loyalty.
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
The document analyzes the global brand Adidas. It begins with an introduction to Adidas' history and current position as one of the largest sportswear manufacturers. It then performs a situational analysis including a PESTEL analysis, SWOT analysis, and analysis of market demands using Porter's Five Forces. Next, it outlines Adidas' STP strategy of segmentation, targeting, and positioning. It discusses Adidas' international marketing mix of products, price, place, and promotion. Finally, it addresses some global issues Adidas faces and provides recommendations.
This document discusses introducing an e-commerce platform for Chanel without compromising the boutique experience. It identifies three main issues: 1) Chanel's limited geographic reach compared to competitors who sell online, 2) the inability to try on clothes virtually before purchase, and 3) lacking the personalized service of physical boutiques. Solutions proposed include expanding Chanel's online presence, incorporating virtual try-on technology using customer measurements and photos, and designing the online experience to mimic physical boutiques. The goal is to increase accessibility, sales, and customer satisfaction for Chanel worldwide.
i'Dior is an idea for the Inside LVMH Program 2018. i’Dior is an in-store app that showcases models wearing latest collections dynamically and virtually interact with the app users.
This presentation compares four luxury brands: Louis Vuitton, Gucci, Prada, and H&M. Louis Vuitton was founded in 1854 and is known for leather goods and luggage. It is owned by LVMH and generates over $1.98 billion annually. Gucci was founded in 1921 and owns other luxury brands, generating $2.2 billion in 2009. Prada was founded in 1913 and focuses on accessories, earning $1.7 billion. H&M is the largest fast fashion retailer, founded in Sweden in 1947 with over 2,000 stores globally and annual revenue of $118.697 million.
- Retail store design must cater to customers' needs and provide a comfortable shopping environment to attract customers and drive sales. This includes factors like layout, lighting, signage, and merchandise placement.
- The store's exterior and interior design help create the store's image and differentiate it from competitors. Elements like the building design, window displays, and interior fixtures and signage influence customers' first impressions and shopping experience.
- Proper space planning and layout are important to efficiently utilize space, showcase merchandise, and guide customer flow through the store in a way that encourages browsing and unplanned purchases.
The document provides details about a portfolio belonging to Adams Abdulmajid, a UI/UX designer. It includes sections about Adams, the types of work he does including user research, wireframing, and prototyping. It also showcases 4 projects including SAFEX, a wealth management app; MY SWEET HOME, a real estate app; KNOWLEDGE X, an educational assistant app; and CRYPTOLITE, a cryptocurrency exchange app. For each project, Adams provides descriptions, problem statements, design processes, wireframes, and design rationales. The last part briefly describes PRIVILEE, a luxury club membership mobile app.
Designing user experience (ux) for digital productsVijay Morampudi
User experience design isn’t just moving pixels; it’s much bigger than solely the user interface (UI). You should start considering the entire customer experience: the full life-cycle of your customer’s experience across every channel, digital and non-digital. Evaluate every touch point, and redesign each one as necessary to meet your customer’s needs. The theme of this talk is how to define User Experience (UX) for digital products
Key takeaways
• Applying Design Thinking to UX
• From touch points to end-to-end experiences
• User research and Analytics to identify Personas and pain points
• Journey mapping
• Wireframing from lo-fi to hi-fi
• Usability and A/B testing
This document discusses luxury branding and luxury goods. It defines luxury as non-essential products and services associated with affluence. Luxury brands are those whose products are primarily luxury goods or whose names are associated with luxury. The top 5 luxury brands in the world are Gucci, Chanel, Calvin Klein, Louis Vuitton, and Christian Dior. Luxury goods include clothing, accessories, automobiles, watches, shoes, hotels, jewelry, wine and other items. New trends in luxury include the growth of online luxury sales, with the top 10 luxury brands capturing almost 90% of the online market, and branded brand collaborations between respected brands in different industries.
This document discusses establishing a unique brand visual identity. It covers defining brand visual identity, the importance of consistency across touchpoints, challenges with maintaining consistency at scale, and a framework for building visual identity. The framework involves 4 stages: being native to each platform, relevant to the target audience, differentiated from competitors, and with aligned visuals across channels. It also provides resources for brands to develop strong visual identities.
Nike has a three-word brand mantra of "authentic athletic performance" that guides its marketing efforts. This mantra has helped Nike successfully expand its brand from running shoes to all athletic equipment and apparel. Nike is the world's largest athletic company with $30 billion in revenue and products that include footwear, apparel, and sports equipment. Its brand is strengthened by celebrity endorsements like Michael Jordan and innovative campaigns showing female athletes in India.
This document discusses key concepts in fashion marketing. It outlines that fashion marketing aims to ensure creative and high-quality design to help businesses succeed through loyal and satisfied customers. Fashion marketers build an image, beliefs, trust, style, lifestyle and ethics for their brands. They utilize branding, themes, sub-brands and the marketing mix of product, place, price and promotion strategies. The marketing mix section specifically addresses how fashion marketers manage products, distribution channels, pricing tiers, and promotional activities like ads, catalogs, offers, sponsorships and events.
This document provides an overview of the clothing retailer H&M. It discusses that H&M was founded in Sweden in 1947 and is now the second largest global clothing retailer. It offers a range of men's, women's, and children's fashion across various brands and price points. The document then discusses H&M's marketing strategies, which include TV advertisements, YouTube videos, digital marketing, and promotional discounts. It also describes some of H&M's in-house brands like Divided and Conscious, which offer trendy and sustainable products respectively. Finally, the document analyzes H&M's visual merchandising techniques, like using closed, island, and elevated window displays to showcase its latest collections and attract customers
Moschino was founded in 1983 by Franco Moschino as an Italian luxury brand known for its extravagant and unconventional concepts. It is now owned by Aeffe SpA and Sportswear International SpA, with a yearly turnover of 300 million Euro. Jeremy Scott was appointed creative director in 2013. Moschino offers women's and men's clothing, accessories, bags, shoes and fragrances. It uses various pricing strategies including skimming pricing and prestige pricing. Celebrities like Miley Cyrus are fans of the brand. Moschino connects with people through social media platforms like Instagram where it has over 6 million followers.
Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
Marketing assignment for undergraduate studentsEren Yılmaz
Tansaş, one of the largest supermarket chains in Turkey, ran a sales promotion campaign where customers received stickers for purchases over 10 TL. Customers could collect the stickers on a bulletin. The goal was to offer glass bowls for free to customers who collected 20 stickers, with housewives as the target market. The campaign aimed to incentivize customers to make more purchases at Tansaş stores in order to collect the stickers and receive the free premium of glass bowls.
A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
Ralph Lauren has built a successful career as the CEO and founder of Polo Ralph Lauren Corporation. He started his career in fashion by purchasing expensive suits as a teenager and later designing wide ties. With a $50,000 loan, he founded Polo Fashions in 1968 which became Polo Ralph Lauren Corporation. Today the company is worth $2.3 billion and employs over 11,000 people operating 275 retail stores worldwide. Ralph Lauren has also established the Ralph Lauren Foundation which focuses on cancer research, the environment, and community initiatives.
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
This document summarizes the history and rise of private label products compared to manufacturer brands. It discusses how in the 20th century, manufacturer brands dominated the market through quality products and mass advertising. However, in the late 20th century, retailers started developing national chains and began producing their own private label products to differentiate themselves and gain bargaining power over suppliers. The document then outlines the benefits and types of private labels, as well as strategies manufacturer brands can use to compete against the growing private label threat.
Hermes targets high-income customers interested in luxury fashion. It focuses on mature, female customers who value designer brands and status symbols. Specifically, Hermes aims for wealthy individuals, dignitaries, and celebrities who can afford its exclusive, high-priced leather goods and waitlists. While selling in low volumes, Hermes maintains high profit margins. It positions itself through symbolic and experiential marketing that emphasize the brand's values of creativity, uniqueness, and craftsmanship. This strong brand positioning has made Hermes iconic and gained customer loyalty.
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
The document analyzes the global brand Adidas. It begins with an introduction to Adidas' history and current position as one of the largest sportswear manufacturers. It then performs a situational analysis including a PESTEL analysis, SWOT analysis, and analysis of market demands using Porter's Five Forces. Next, it outlines Adidas' STP strategy of segmentation, targeting, and positioning. It discusses Adidas' international marketing mix of products, price, place, and promotion. Finally, it addresses some global issues Adidas faces and provides recommendations.
This document discusses introducing an e-commerce platform for Chanel without compromising the boutique experience. It identifies three main issues: 1) Chanel's limited geographic reach compared to competitors who sell online, 2) the inability to try on clothes virtually before purchase, and 3) lacking the personalized service of physical boutiques. Solutions proposed include expanding Chanel's online presence, incorporating virtual try-on technology using customer measurements and photos, and designing the online experience to mimic physical boutiques. The goal is to increase accessibility, sales, and customer satisfaction for Chanel worldwide.
i'Dior is an idea for the Inside LVMH Program 2018. i’Dior is an in-store app that showcases models wearing latest collections dynamically and virtually interact with the app users.
This presentation compares four luxury brands: Louis Vuitton, Gucci, Prada, and H&M. Louis Vuitton was founded in 1854 and is known for leather goods and luggage. It is owned by LVMH and generates over $1.98 billion annually. Gucci was founded in 1921 and owns other luxury brands, generating $2.2 billion in 2009. Prada was founded in 1913 and focuses on accessories, earning $1.7 billion. H&M is the largest fast fashion retailer, founded in Sweden in 1947 with over 2,000 stores globally and annual revenue of $118.697 million.
- Retail store design must cater to customers' needs and provide a comfortable shopping environment to attract customers and drive sales. This includes factors like layout, lighting, signage, and merchandise placement.
- The store's exterior and interior design help create the store's image and differentiate it from competitors. Elements like the building design, window displays, and interior fixtures and signage influence customers' first impressions and shopping experience.
- Proper space planning and layout are important to efficiently utilize space, showcase merchandise, and guide customer flow through the store in a way that encourages browsing and unplanned purchases.
The document provides details about a portfolio belonging to Adams Abdulmajid, a UI/UX designer. It includes sections about Adams, the types of work he does including user research, wireframing, and prototyping. It also showcases 4 projects including SAFEX, a wealth management app; MY SWEET HOME, a real estate app; KNOWLEDGE X, an educational assistant app; and CRYPTOLITE, a cryptocurrency exchange app. For each project, Adams provides descriptions, problem statements, design processes, wireframes, and design rationales. The last part briefly describes PRIVILEE, a luxury club membership mobile app.
Designing user experience (ux) for digital productsVijay Morampudi
User experience design isn’t just moving pixels; it’s much bigger than solely the user interface (UI). You should start considering the entire customer experience: the full life-cycle of your customer’s experience across every channel, digital and non-digital. Evaluate every touch point, and redesign each one as necessary to meet your customer’s needs. The theme of this talk is how to define User Experience (UX) for digital products
Key takeaways
• Applying Design Thinking to UX
• From touch points to end-to-end experiences
• User research and Analytics to identify Personas and pain points
• Journey mapping
• Wireframing from lo-fi to hi-fi
• Usability and A/B testing
Users First: UX Basics for Websites that Serve People (staff presentation at ...Melissa Van De Werfhorst
Workshop for web design, web development, and marketing staff at UC Santa Barbara on user experience (UX) basics. Introduction to UX. Emphasis on the planning through design concepts of UX. Presented 12/17/14 by Melissa Van De Werfhorst, hosted by the UCSB Web Standards Group.
How to build a kick-ass mobile experienceMichael Dick
This document provides tips for building a kick-ass mobile experience. It begins by noting the similarities between web and mobile design, including using HTML, CSS, JavaScript and similar tools. It emphasizes that the user experience should continue across devices. Key tips include focusing on the priority of getting users what they want with minimal hassle, making the experience fluid, ensuring tappable areas are 44x44 pixels, and disabling autocorrect on sensitive inputs. The document concludes by asking the reader to provide feedback on Twitter.
This document provides an overview of user experience (UX) design. It defines UX as how people use and interact with products. The document then outlines some of the key benefits of UX like increased productivity and sales. It also describes common UX design processes like developing interaction flows and wireframing prototypes. Finally, it provides some tips for UX work including using paper prototyping, affordable user testing, and finding a collaborator. The overall message is that UX matters and can provide a positive return on investment for organizations through improved usability and customer experience.
An intro to what people (and myself) think UX is. Also who is "doing" UX and how you can do it better. Originally presented at Product Camp Nashville - Sep 2018
An introduction to user experience designElena Donets
This document provides an introduction to user experience (UX) design. It defines UX as involving a person's behaviors, attitudes, and emotions about using a product, in contrast to a user interface (UI) which is the means a person uses to control software or hardware. The history of UX/UI design is explored from the 1900s to the present. Current trends discussed include responsive web design, flat design, parallax effects, full-screen photo pages, and advanced scrolling. The UX design process and common tools used such as prototypes, mockups, and usability testing are also outlined.
Dev fest ile ife 2014-ux, material design and trendsTunde Ojediran
This document discusses user experience design and trends. It covers the fundamentals of UX including focusing on users and prioritizing speed. Popular UX techniques like personas, wireframing, and user testing are explained. Material Design is introduced as Google's visual design language using concepts like color palettes and animations. Current design trends involving layered interfaces, simple color schemes, and thumb-focused interactions are reviewed. Emerging UX trends towards always-connected devices, smart watches and homes, and setup guides replacing manuals are also examined.
Owning the Interaction in Dynamic Environmentsguestf4f7a4b38
1. The document discusses a presentation about owning user interactions in dynamic online environments. As the internet becomes more interactive, designers must apply user-centered approaches to all interactions.
2. The presentation introduces a method for describing dynamic user interactions using storyboards, wireframes, and key frames. This provides a clear way to explain how interactions should work.
3. Lo-fi techniques like sketching are found to be better than polished wireframes at engaging audiences and assessing designs early in the development process. The ability to draw is a learnable skill, not innate talent, and can help reduce risks before significant development work.
UX matters because it focuses on designing the end-to-end experience a user has with a product. UX involves user research, information architecture, interaction design, and usability testing to understand users, address their needs, and ensure the product is findable, useful, desirable, accessible, and usable. Bringing in UX teams early in the design process helps define requirements based on user needs and has the biggest impact. UX can increase productivity, reduce costs, and increase sales.
Anyone who is a ux designer and is or will be working in the design field related to user experience (which should be pretty much everything), should be able to refresh their memory and vocab regarding the process and techniques of UX design through this slide.
Why UX Matters? at Ripple Conference - Porto 2014Rui Barroca
This document discusses the importance of user experience (UX) design. It defines UX as a discipline focused on designing the end-to-end experience of a product. The document outlines the UX design process, from understanding users to implementing solutions. It emphasizes starting UX design early in product development to have the biggest impact and addresses issues like device fragmentation that impact the user experience. The presentation encourages tools like wireframing software and user testing to iterate and improve the design based on user needs.
This document discusses trends in interaction design for 2015-2016. It covers several topics:
1. Invisible design aims to create intuitive user experiences that remove barriers and align with user mental models.
2. Simplifying user flows can improve usability by reducing steps, simplifying individual steps, mapping workflows, and testing with users.
3. Clear communication is key to ensure users understand an interface through consistent signifiers, legible text, integrated interactions, and setting the right mood.
This document provides an introduction to user experience (UX) and defines key terms and roles within the UX field. It begins by explaining that UX encompasses all aspects of a user's interaction with a company, its services, and products. It then defines UX design as a method for ideating solutions based on user needs. The document outlines many UX skills, processes, and tools such as user research, interaction design, and prototyping. It also defines common UX roles including UX designers, researchers, visual designers, and others. Finally, it discusses how UX can benefit marketing by helping to better understand users and identify opportunities through user research and competitive analysis.
The document discusses product wireframing and the role of a wireframing designer. It notes that wireframing involves researching user needs, creating basic page layouts and interaction flows, and defining content, hierarchy, and behavior without visual design elements. The key responsibilities of a wireframing designer are to create framework documents that effectively communicate the intended user experience and gather feedback before development begins. Wireframing tools should allow for fast iteration and changes as well as building interactive prototypes.
"Select Language"
Language
Selection
Tap "English"
English
Selected
Tap "Continue"
Payment
Options
Tap "Credit Card"
Credit Card
Selected
Enter Credit Card Info
Payment
Processed
Tap "Confirm Purchase"
Purchase
Confirmed
MetroCard Balance Updated
Transaction
Complete
Return to Home Screen
End
This user flow shows the steps a regular rider would take to purchase a single refill on their existing MetroCard using a credit card on the MTA mobile app.
OVERVIEW | SCREENER INTERVIEWS PERSONAS SYNTHESIS | USER FLOWS SITEMAPS SKETCH
Designing Better Experiences - A Digital Masterclass for the Financial Sector...Matt Gibson
A Digital Masterclass presented at http://www.masterclassing.com/events/digital-finance-london/ on 18th November 2014. This was a case study showing the value of user experience in the finance sector, looking at how Cyber-Duck applied human-centred design principles to the design of a hugely successful cross-channel experience for dlc.
This document summarizes information about an organization called Cyber-Duck and their approach to user experience (UX) design. It discusses their user-centered approach, some key principles of UX like defining audiences and solving real user needs, and tactics like system mapping, sketching, prototyping, and UX research. The document emphasizes starting with sketches and prototypes early, baking branding and growth strategies into the UX from the start, and defining the overall "experience" in pitches and presentations.
This document summarizes Carolyn Jao's experience as a UX designer. It includes descriptions of various projects she has worked on, such as designing an emergency alert system for the Oscar Health app and a video uploader feature for Twitch. For each project, it provides details on her role, the design process undertaken, including user research, prototyping, and testing. The document demonstrates Carolyn's breadth of experience across different domains and emphasis on user-centered design.
Value based approach to heritae conservation -.docxJIT KUMAR GUPTA
Text defines the role, importance and relevance of value based approach in identification, preservation and conservation of heritage to make it more productive and community centric.
2. ABOUT ME
I am a ui/ux designer with the ambition to change the
world by creating solutions that makes the most difficult
things easy.Impacting peoples lives everyday is a feeling
that is second to none.
You have not lived until you have done something for someone"
“We are what we repeatedly do. Excellence, then, is not an act,
but a habit
- Aristotle
3. THINGS I DO
Survey &
Interview
Persona
Creation
Wireframing
Sketching Prototyping
Web & mobile
Design
Storyboarding
Information
Architecture
User research
& Analysis
Agile
Methodology
5. 01
MY SWEET HOME
DESCRIPTION
ROLE
PROBLEM
mysweethome is a real estate mobile app that allows users to buy, rent and sell properties.
I design the mobile app, did the user research, testing, wireframing and final design
A lot of people travel each for different reasons and about 70% of these them are travelling
to a country or city they haven't been to
before, therefore they need a safe, nice and reliable place to stay.
This is where mysweethome comes in, to provide people with such needs.
DELIVERABLES
Wireframe for customer feedback
High fidelity prototype
UI assets for developers
6. MY SWEET HOME
PROCESS
I conducted interviews with alot of people that i believe to be potential users about 70% of them where tourist, worker etc and about 30%
were real estate agents, I ask them several questions to capture their motivations, beliefs, goals, behaviours and their demographic
information
This research was also used to guage the viability of the product in the market by researching about similar successful products ad also
identifying ways in which the value of the product could be increased.
9. PERSONA SKETCH
LOW
WIREFRAME
HIGH
WIREFRAME
...after the sketches are done i started designing a low-fidelity wireframes
which were tested with potential users to get feedback and also to make sure the user needs are being stisfied
11. DESIGN DECISION RATIONALE
Navigation Used to provide a clear visual indication of what content can befound on the product
and places the current location in context by highlighting it.
Carousel It optimizes screen space by displaying only a subset of images from a collection of
images in a cyclic view. The carousel suggests additional content that is not currently
visible, this encourages the user to continue exploring.
Cards Browsing is a large part of interaction, and users want to be able to quickly scan large
portions of content and decide if they want to see more.
Favourite
Accordion
Search filter
Assigning favorite status is a quick way of allowing users to select preferred content from
regular content.
This is used to reduce the cluter on a page so they do not get overwhelmed by the amount
of content on a page
This encourage users to potentially remove what they dont need by giving them several
search options
12. 02
KNOWLEDGE X
DESCRIPTION
ROLE
PROBLEM
KnowledgeX is an intelligent personal assistant mobile app, Students used this app
to review the materials they studied at school and can alsoask it any question to
increase their knowledge base.
ui & ux
Its been known students of all age group learn and understand things in different
ways and at different pace, and to solve this a solution where by students could access
their school materials anytime and anywhere was introduced.
DELIVERABLES
Branding & Mascot design
User journey diagram
High fidelity prototype
UI assets for developers
13. PERSONA SKETCH
HIGH
WIREFRAME
The persona was created to serve as a fictional character used to represent groups of potential users for the product.
This helped me to fully understand the user needs, experience, goals and motivations
so as to design a better product that is tailored to the specific user needs.
LOW
WIREFRAME
14. KNOWLEDGE X
FEATURES
PAIN POINTS
Students would be able to log in using their school credentials
It offers the same subjects
Students could chat with it both with voice as well as text.
It has a pronunciation validator to correct the user incase of any grammatical error.
A leaderboard and achievement system to compete with friends and stay motivated.
Students are not giving the opportunity to learn at their own pace
Different people understand things in different ways
The traditional way of learning doesn't fit everyone
21. Cards
Search filter
DESIGN DECISION RATIONALE
Navigation Used to provide a clear visual indication of what content can befound on the product
and places the current location in context by highlighting it.
Carousel It optimizes screen space by displaying only a subset of images from a collection of
images in a cyclic view. The carousel suggests additional content that is not currently
visible, this encourages the user to continue exploring.
Browsing is a large part of interaction, and users want to be able to quickly scan large
portions of content and decide if they want to see more.
This encourage users to potentially remove what they dont need by giving them several
search options
22. 03
CRYPTOLITE
DESCRIPTION
ROLE
OBJECTIVES
Cryptolite is a crypto currency mobile app that provide a simplified and centralized
exchange,and also makes it easy for non-professional traders to understand, follow
and also be able to trade numerous type of cryptocurrencies.
ui & ux
Make a clean, intuitive user interface for non-professional traders to understand.
Provide a platform where traders can buy, sell, exchange and also send coins into
their wallet with top security
DELIVERABLES
Wireframes
High fidelity prototype
UI assets for developers
23. PERSONA SKETCH
HIGH
WIREFRAME
The persona was created to serve as a fictional character used to represent groups of potential users for the product.
This helped me to fully understand the user needs, experience, goals and motivations
so as to design a better product that is tailored to the specific user needs.
LOW
WIREFRAME
33. Cards
Search filter
DESIGN DECISION RATIONALE
Navigation Used to provide a clear visual indication of what content can befound on the product
and places the current location in context by highlighting it.
Carousel It optimizes screen space by displaying only a subset of images from a collection of
images in a cyclic view. The carousel suggests additional content that is not currently
visible, this encourages the user to continue exploring.
Browsing is a large part of interaction, and users want to be able to quickly scan large
portions of content and decide if they want to see more.
This encourage users to potentially remove what they dont need by giving them several
search options
34. 04
TRIM BANKING APP
DESCRIPTION
ROLE
PAIN POINTS
Trim is a mobile banking application that offers great banking services to customers
on the go. Banking has never been so much easy, users can make all necessary
transactions such as money transfers, utility bills, online payment etc.
ui & ux
Most banks are inefficient and this leads to decrease in user experience
Security breach has always been an issue when it comes to Digitalization.
Customers all these concern that most of their banks doesn't show enough
transparency which eventually leads to lack of trust.
Customer wants to feel that their needs are being met, so creating a personalized
feature goes a long way in keeping user happy.
DELIVERABLES
High & Low fidelity prototype
UI assets for developers
36. PERSONA SKETCH
HIGH
WIREFRAME
The persona was created to serve as a fictional character used to represent groups of potential users for the product.
This helped me to fully understand the user needs, experience, goals and motivations
so as to design a better product that is tailored to the specific user needs.
LOW
WIREFRAME
Williams Smith
GOALS
Williams is an investor with lot of properties and share in several
business. Love meeting people, driving luxurious cars.
He loves getting involve by investing in new technology.
Pain points
63 years old
Save enough money
Competing with friends
To be more active
Poor customer experience and lack of choice
Lack of personalization
Absence of Instant Checkout Experiences
Information overload for users
Lack of enough transparency
Investor
London
"To become the best pilot
in the world you need to
study the hardest."
41. DESIGN DECISION RATIONALE
Used to provide a clear visual indication of what content can be found on the product
and places the current location in context by highlighting it.
It optimizes screen space by displaying only a subset of images from a collection of
images in a cyclic view. The carousel suggests additional content that is not currently
visible, this encourages the user to continue exploring.
Browsing is a large part of interaction, and users want to be able to quickly scan large
portions of content and decide if they want to see more.
This encourage users to potentially remove what they dont need by giving them several
search options
A Walkthrough of your product or service helps inform users about:
What your product can do
If your product is what they’ve been looking for
If your product will help users accomplish their tasks
Whether or not they should join your service or pay for your product
Navigation
Carousel
Cards
Search filter
Onbaording
42. 05
PRIVILEE
DESCRIPTION
ROLE
Privilee is a mobile app that gives exclusives access to the UAE best beach club and top
luxury resorts and their lush pools, beaches and gym
UI/UX design, research, testing
DELIVERABLES
Wireframe for customer feedback
High fidelity prototype
UI assets for developers
HOW IT WORKS
You register your with the required information and after 3 days you receive your privilee card
This card gives you free access to beach clubs, pools, gyms, spa facilities and tennis and squash
courts at our partner hotels, seven days a week, all year round.
43. PRIVILEE
PROCESS
I started by researching, i did user research as well as third party research by using google and other form of social media. I was able to
identify user needs and well as their goals, motivations and behaviours.
I started analysing the user data by identifying the behavioural variables and these was later used to create the persona, and after the
users pain points was known i sketched down my ideas for possible solutions to the problems.
Using design guidelines and ui patterns i was able to chose the most suitbale design solutions which was later transfered into wireframes
for user testing, the feedback i got was the testing was incoporated into the final design.
48. DESIGN DECISION RATIONALE
Navigation Used to provide a clear visual indication of what content can befound on the product
and places the current location in context by highlighting it.
Cards Browsing is a large part of interaction, and users want to be able to quickly scan large
portions of content and decide if they want to see more.
Accordion
Search filter
This is used to reduce the cluter on a page so they do not get overwhelmed by the amount
of content on a page
This encourage users to potentially remove what they dont need by giving them several
search options
49. THANK YOU
YOU CAN REACH ME ON
Behance.net/a_majid
LinkedIn.com
adamsmojeed10@gmail.com