The document summarizes the 4th International Conference on Health Promotion held in 1997 in Jakarta, Indonesia. The conference was the first to be held in a developing country and involved the private sector in health promotion. It established the Jakarta Declaration, which outlined five priority areas for health promotion in the 21st century: promoting social responsibility for health, increasing investment in health development, expanding partnerships for health, increasing community capacity and empowering individuals, and securing infrastructure for health promotion. The declaration called for a broader and more collaborative approach to improving social equality and health worldwide.

1. Presented By
Mohammad Aslam Shaiekh
Master of Public Health (MPH)
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2. Background
 4th International Conference on Health
Promotion
 Held on 21-25th July, 1997 in Jakarta, Indonesia
 1st conference to be held in developing
countries
 Held 20 years after Alma Ata conference (1978)
and 11 years after Ottawa declaration (1986)
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3. Cont…..
 Involved private sectors in supporting health
promotion
 Theme of Declaration: “New players of new
era, leading health promotion in 21st century”
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4. Health Promotion
Health promotion is the science and art of
helping people change their lifestyle to move
toward a state of optimal health.
(American Journal of Health Promotion, 1989)
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5. Need of Jakarta Declaration
The declarations for actions for health
promotion for 21st century are:
1. Health Promotion is a key investment:
 Identified direction & strategies required to
address challenges of promoting health in 21st
century
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6. Cont...
 To increase health expectancy and to narrow
gap in health expectancy between countries
and groups
2. Health Promotion makes a difference:
 Health promotion strategies can develop and
change lifestyle and have an impact on social,
economic and environmental conditions
determining health
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7. Cont..
 It’s a practical approach to achieve greater
equity in health
 Priority action areas of Ottawa charter need to
be considered for success of health promotion
(Build healthy public policy, Create supportive
environments, Strengthen community action,
Develop personal skills, Reorient health
services)
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8. Cont..
3. New Responses are needed:
 To address emerging threats to health; new
forms of action are needed
 Use of health promotion to its potential in
many sectors, i.e. among local communities,
within families, etc.
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9. Cont..
 Cooperation is essential; creating a new
partnership for health in equal terms between
different sectors at all levels of governance in
society
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10. Five Priority areas of Jakarta Declaration in
context to 21st century
1. Promote social responsibility for health
(Public and Private)
2. Increase investment for health development
3. Consolidate (Unite) and expand partnership
for health
4. Increase community capacity and empower
individual
5. Secure an infrastructure for Health
Promotion
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11. 1. Promote social responsibility for health
(Public and Private)
 Decision makers must be firmly committed to
social responsibility
Following policies and practices need to be
considered by both; public and private sectors to
promote health:
 Avoid harming the health of other individual
 Protect environment and ensure sustainable use
of resources
 Restrict production and trade of harmful goods
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12. 2. Increase investment for health
development
 In many countries(eg: Nepal, India..), current
investment in health is inadequate and often
ineffective
 Multi-sectoral investment approach in health
promotion, within or among countries.
 Additional resources in education, housing
and in health sector
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13. Cont..
 Investment should reflect needs of particular
groups such as women, children, older people,
and indigenous, poor and marginalized
populations
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14. 3. Consolidate (Unite) and expand
partnership for health
Partnership should be strengthened between
different sectors for health and social
development
Existing partnerships need to be
strengthened and the potential for new
partnerships must be explored
Partnership allows mutual benefit for health
among different sectors in terms of sharing
expertise, skill and resources
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15. 4. Increase community capacity and
empower individual
 Health promotion means: “by and with the
people” NOT “on or to the people”
 Health promotion improves: Ability of
individual, Capacity of groups, organization or
communities to influence the determinants of
health
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16. Cont..
 To improve capacity for Health promotion:
Practical education, Leadership, Training,
Access to resources
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17. 5. Secure an infrastructure for Health
Promotion
 To secure an infrastructure for health
promotion, new mechanisms for funding it
locally, nationally and globally must be found.
 New health challenges mean that new and
diverse networks need to be created to achieve
inter sectoral collaboration.
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18. Cont..
 All countries should develop the appropriate
political/ legal, educational, social and
economic environments required to support
health promotion.
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19. Conclusion of Jakarta declaration
Jakarta declaration of Health promotion were
covered in a broad and nonspecific manner, in
relation to what they represented within the
scenario of globalized societies and how they
could contribute effectively towards promoting
social equality and health for all.
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20. Bibliography
• https://www.who.int/healthpromotion/conferences/previous/
jakarta/declaration/en/
• World Alliance for Breastfeeding Action • People’s Health
Assembly . healthydocuments.org/rights/healthydocuments-
doc6.pdf
• American Journal of Health Promotion, 1989
• https://scielosp.org/article/ssm/content/raw/?resource_ssm_p
ath=/media/assets/rpsp/v3n1/3n1a9.pdf
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