JACKfm & JACK 2 (Combined) Infographic Q4 2015

1. 56%
44%
69,100
54,100
29%
26%
21%
12%
9%
5%
35,500
31,400
25,400
14,300
10,500
6,100
15-24 25-34 35-44 45-54 55-64 65+
GENDER MAIN SHOPPER
78%
42% ABC1
C2DE
Source // RAJAR/Ipsos-MORI/RSMB 6 Months Q4 2015
Listeners - number of and proportion that are...
95,600
51,900
Jack & Jack2 Oxfordshire
23.8%
123,200
8
6.7
820,500
32,400 25,800 212,900
MORE 15+
LISTENERS
MORE MAIN
SHOPPER
LISTENERS
MORE HOURS
LISTENING BY
WOMEN
in the last 12 Months in the last 12 Months in the last 12 Months
54%
46%
Male Female
56,200 67,100
MAIN SHOPPER WITH KIDS
AGE
SOCIAL GRADE
Total
Listening Hours
Total Reach
Market
Share %
Avg.
Hours
Reach

2. More Weeks, More Listeners.
Predicted
- Week 1
Predicted
- Week 4
Predicted
- Week 8
Predicted
- Week 13
Source // RAJAR/Ipsos-MORI/RSMB 6 Months Q3 2015
Listeners - number of and proportion that are...
23.8%
37.2%
43.4%
47.4%
123,200
192,500
224,500
245,300
The Bay Audience
ADULTS 17+ WITH 1 OR
MORE CARS IN
HOUSEHOLD
ADULTS 18+ LIVING IN
OWNED HOME
ADULT LISTENERS THAT
LISTEN TO NO OTHER
LOCAL COMMERCIAL
STATION
110,500 80,500 65,400
90% 65% 53%
Jack & Jack2 Oxfordshire
Local Gets Vocal Research by d.fferentology for First Radio 2014
62% 46%
“Agree:
I am more likely to
consider a company/brand
I hear on my station
increased Brand consideration
Action taken after hearing
about a brand on my station
Local Stations are
more influential at a
local level
My Local Station Other Commercial
Radio listeners
“
”
Agree:
It feels like part
of my area
My Local Station Other Commercial
Radio listeners
85% 52%
Visited
a store
Bought
Searched
online
My Local
Station
Other
Commercial
Radio listeners
42% 30%
52% 29%
60% 46%
“ “