- The document discusses a study on increasing brand awareness of Oranger Mobile, which is a courier service partner of PT Pos Indonesia responsible for pickups, deliveries, and direct sales.
- Brand awareness of Oranger is currently low, as the number of Oranger drivers did not meet targets in 2021 and most respondents in a survey were not familiar with the Oranger brand.
- The study uses a mixed-methods approach, collecting both qualitative data to measure brand awareness and quantitative data to analyze factors influencing awareness. The results show advertising, publicity, sponsorship, and word-of-mouth can increase Oranger's brand awareness.
Second Philippine Advertisers' Attitudes Towards Mobile Marketing 2014 Report Self-employed
Our study done in partnership with PANA to explore local marketers' attitudes to mobile marketing. Now on its second year, the study surveyed over 87 mid-to-senior marketers across industries such as FMCG, retail, pharmaceuticals, real estate, and utility and services. This is also a comparative study with the 2013 survey.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
3 ijaems sept-2015-4-mining consumer knowledge from shopping experience a ca...INFOGAIN PUBLICATION
E_Commerce becomes far much popular in recent years. E Commerce nowadays is almost everywhere. People go through online ; meanwhile, they are more and more accustomed to buy goods via E_Commerce channel. - The E-Commerce web sites are facing lots of problems today. Customers prefer traditional way to purchase the products and not from E-Commerce web sites. If we see the history of E-Commerce, then we get that E-Commerce is the purpose of Internet and the web to conduct business Even in recession, it is thriving and has become one of the most important consumption modes. This study uses cluster analysis to identify the profiles of E_Commerce consumers. The rules between E_Commerce spokespersons and commodities from consumers are recognized by using association analysis. Depicting the marketing knowledge map of spokespersons, the best endorsement portfolio is found out to make recommendations. By the analysis of spokespersons, period, customer profiles and products, four business modes of E_Commerce are proposed for consumers: new product, knowledge, low price and luxury product; the related recommendations are also provided for the industry reference.
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
Second Philippine Advertisers' Attitudes Towards Mobile Marketing 2014 Report Self-employed
Our study done in partnership with PANA to explore local marketers' attitudes to mobile marketing. Now on its second year, the study surveyed over 87 mid-to-senior marketers across industries such as FMCG, retail, pharmaceuticals, real estate, and utility and services. This is also a comparative study with the 2013 survey.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...IJMIT JOURNAL
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
3 ijaems sept-2015-4-mining consumer knowledge from shopping experience a ca...INFOGAIN PUBLICATION
E_Commerce becomes far much popular in recent years. E Commerce nowadays is almost everywhere. People go through online ; meanwhile, they are more and more accustomed to buy goods via E_Commerce channel. - The E-Commerce web sites are facing lots of problems today. Customers prefer traditional way to purchase the products and not from E-Commerce web sites. If we see the history of E-Commerce, then we get that E-Commerce is the purpose of Internet and the web to conduct business Even in recession, it is thriving and has become one of the most important consumption modes. This study uses cluster analysis to identify the profiles of E_Commerce consumers. The rules between E_Commerce spokespersons and commodities from consumers are recognized by using association analysis. Depicting the marketing knowledge map of spokespersons, the best endorsement portfolio is found out to make recommendations. By the analysis of spokespersons, period, customer profiles and products, four business modes of E_Commerce are proposed for consumers: new product, knowledge, low price and luxury product; the related recommendations are also provided for the industry reference.
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
Omnichannel marketing readiness in India – a Resulticks Research ReportSocial Samosa
This research by Resulticks and conducted by Valuvox presents key insights on challenges faced by Indian marketers in embracing omnichannel marketing to improve their business
This project report is an outcome of the genuine support of many well-wishers, friends and it is because of the co-operation that I received from various ends that this report has attained the shape that it deserves. I would like to extend my sincere thanks to all of them.
A DISSERTATION REPORT ON CONSUMER’S PERCEPTION AND AWARENESS ON ONLINE SHOPPING\MARKETING IN INDIA.
Including research methodology, data analysis, findings, conclusions, and survey questionnaire.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
Aditya Raj ntcc Research paper - for merge.docxAditya Raj
- Digital marketing is a term that means to market a product digitally. It can be social media marketing, Email marketing, Search engine optimization, Search engine marketing, What’s app marketing, etc. As the name of the topic is Perception of Consumers towards digital marketing it means how consumers perceive digital marketing as it depends on their mindset. It creates a negative impact on the minds of the consumer as well as it also creates a positive impact on the minds of the consumer. It is helpful for the marketer and many firms in many different ways as digital marketing helps organizations and business firms to scale their organization as well as business firms also. Components of digital marketing include Pay per click, Content marketing, Affiliate marketing, mobile marketing, marketing Search engine optimization, Search engine marketing, and google analytics also.
Key word – Digital Marketing
Digital marketing is that type of terminology which is generally confused with the terminology online marketing. Digital marketing is the technique of publicizing goods and a company that offers products and services on an online platform. In simple words, we can able to tell that digital marketing gets distinguished from traditional marketing because it indulges the utilization of online techniques and process that permits business and organization to keep an eye on the betterment of their marketing campaign in a frequent way to know properly whether it will work or not. The 21st century has already experienced an advancement in web presence in almost every company. An Email was the most commonly used and a long time ago the existing technology permits people to handle it more easily. Customer Relationship Management systems had been utilized in an area for a few years to handle the records. Few companies had already put their banners on their websites with the same thought for preferred promotion. Companies with positive thinking generally worked for their search engine strategy and some of them are working with their affiliates. This is online marketing so online marketing members or experts have already started to come forward. Digital Marketing is the most commonly utilized and its common form is the websites of the organization or the main centre of all its online functions. To get drive capable traffic for a website and to motivate the same customer, savvy marketers indulge in a mixture of content marketing, affiliate marketing, mobile marketing, email marketing, Search Engine marketing, advertising, etc.Gangeshwer’s (2013), this research paper focuses on useful information available for online shopping and influencing conditions for e-commerce. In the 21st century with the speedy growth in the utilization of the internet, an online platform is ready to perform a very crucial task in giving a fresh chance to both huge and compact organizations. And the hence online platform is fated to evolve in generating earnings through sales or geograph
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
The digital-dna-the-state-of-emarketing-in-indiaSaurabh Agrawal
The last 5 years have been a great journey for India in reference to online growth. The online users in
India doubled from 120 million users in 2011 to 278 million users in 2014. Mobile also showed
remarkable advancement with 900 million mobile connections and 220 million smartphone shipments
in India in 2014.
Omnichannel marketing readiness in India – a Resulticks Research ReportSocial Samosa
This research by Resulticks and conducted by Valuvox presents key insights on challenges faced by Indian marketers in embracing omnichannel marketing to improve their business
This project report is an outcome of the genuine support of many well-wishers, friends and it is because of the co-operation that I received from various ends that this report has attained the shape that it deserves. I would like to extend my sincere thanks to all of them.
A DISSERTATION REPORT ON CONSUMER’S PERCEPTION AND AWARENESS ON ONLINE SHOPPING\MARKETING IN INDIA.
Including research methodology, data analysis, findings, conclusions, and survey questionnaire.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
Aditya Raj ntcc Research paper - for merge.docxAditya Raj
- Digital marketing is a term that means to market a product digitally. It can be social media marketing, Email marketing, Search engine optimization, Search engine marketing, What’s app marketing, etc. As the name of the topic is Perception of Consumers towards digital marketing it means how consumers perceive digital marketing as it depends on their mindset. It creates a negative impact on the minds of the consumer as well as it also creates a positive impact on the minds of the consumer. It is helpful for the marketer and many firms in many different ways as digital marketing helps organizations and business firms to scale their organization as well as business firms also. Components of digital marketing include Pay per click, Content marketing, Affiliate marketing, mobile marketing, marketing Search engine optimization, Search engine marketing, and google analytics also.
Key word – Digital Marketing
Digital marketing is that type of terminology which is generally confused with the terminology online marketing. Digital marketing is the technique of publicizing goods and a company that offers products and services on an online platform. In simple words, we can able to tell that digital marketing gets distinguished from traditional marketing because it indulges the utilization of online techniques and process that permits business and organization to keep an eye on the betterment of their marketing campaign in a frequent way to know properly whether it will work or not. The 21st century has already experienced an advancement in web presence in almost every company. An Email was the most commonly used and a long time ago the existing technology permits people to handle it more easily. Customer Relationship Management systems had been utilized in an area for a few years to handle the records. Few companies had already put their banners on their websites with the same thought for preferred promotion. Companies with positive thinking generally worked for their search engine strategy and some of them are working with their affiliates. This is online marketing so online marketing members or experts have already started to come forward. Digital Marketing is the most commonly utilized and its common form is the websites of the organization or the main centre of all its online functions. To get drive capable traffic for a website and to motivate the same customer, savvy marketers indulge in a mixture of content marketing, affiliate marketing, mobile marketing, email marketing, Search Engine marketing, advertising, etc.Gangeshwer’s (2013), this research paper focuses on useful information available for online shopping and influencing conditions for e-commerce. In the 21st century with the speedy growth in the utilization of the internet, an online platform is ready to perform a very crucial task in giving a fresh chance to both huge and compact organizations. And the hence online platform is fated to evolve in generating earnings through sales or geograph
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
The digital-dna-the-state-of-emarketing-in-indiaSaurabh Agrawal
The last 5 years have been a great journey for India in reference to online growth. The online users in
India doubled from 120 million users in 2011 to 278 million users in 2014. Mobile also showed
remarkable advancement with 900 million mobile connections and 220 million smartphone shipments
in India in 2014.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. American International Journal of Business Management (AIJBM)
ISSN- 2379-106X, www.aijbm.com Volume 5, Issue 08 (August-2022), PP 01-08
*Corresponding Author: Amaania Rizkia Nuurul Falah1
www.aijbm.com 1 | Page
Increasing Brand Awareness of Oranger Mobile
Amaania Rizkia Nuurul Falah1
, PrawiraFajarindraBelgiawan2
1
School of Business and Management, Bandung Institute of Technology, Indonesia
2
School of Business and Management, Bandung Institute of Technology, Indonesia
*Corresponding Author: Amaania Rizkia Nuurul Falah1
ABSTRACT : The shift of the consumer to a digital lifestyle and reliance on e-commerce during pandemics
affect the significant increase in the demand for delivery services. The new online delivery services use
technology for their services and sharing model. As a state-owned company, PT.Pos Indonesia also adapts in
using a partnership model for its driver, calledOranger. One type of Oranger is called Oranger mobile,
responsible for pick-up service and direct selling.Based on the data in 2021, the number of Oranger has not
reached the target and for 2022 the company has doubled the target for Oranger. The low number of Oranger
indicates a lack of awareness of Oranger mobile. This research is focused on increasing brand awareness of
Oranger mobile. The data collected from customer analysis distributed through questionnaire to potential
Oranger. The result of quantitative data is processed using theSEM-PLS method. The qualitative data will be
used to measure brand awareness. The result shows that brand awareness of Orangeris considerably low. The
company can do advertising across media platforms, apply publicity techniques, and become a sponsor for
events as a strategy to increase Oranger brand awareness.
KEYWORDS–Application-Based Delivery Service, Delivery Service, Driver-Partner, Employer Brand
Awareness, Online Delivery Service
I. INTRODUCTION
The total internet users in Southeast Asia reached 440 million in 2021, with a growth rate of 10% from
the previous year. Of Indonesia's internet users, 80% have already purchased online at least once and are also
referred to as digital consumers[1]. The shift of the consumer to a digital lifestyle and reliance on e-commerce
during pandemics affect the significant increase in the demand for delivery services because the business needs
to deliver the goods to the customer's doorstep. In the technology development in the last-mile delivery, drivers
are at the heart of the platforms because the driver provides a private vehicle to transport [2]. The new entrants
in the last-mile delivery try to find ways to a more lucrative value chain by leveraging technology and the new
sharing business model, including using a partnership model for its driver. The digital transformation of the
business has forced the established delivery companies to introduce their delivery application in the highly
competitive market and adapt to using the partnership model as its driver. It is pretty challenging for some of the
existing last-mile delivery to compete because one of the problems is the lack of digital culture and outdated
technology.
One state-owned company that focuses on mail and package delivery services is PT. Pos Indonesia.
The business conditions have forced PT. Pos Indonesia in 2019 to do the business transformation. One of the
business transformations performed by PT. Pos Indonesia is developing the application as the platform to
provide a digital courier service called PosAja! with Oranger as their partner. The Oranger contributes 17% to
revenue in mail and delivery services. As one of the channels in the courier business, Oranger has contributed to
an increase in the company's income from package delivery services. Oranger is the courier responsible for the
pick-up, delivery, and connecting PT. Pos Indonesia directly to the customers. The Oranger type responsible for
the pick-up service, point-to-point delivery, and direct selling is the Oranger mobile. The increase in package
delivery services aligned with an O-ranger significant increase from 2019 to 2021.
Even though it increased significantly, the number of Oranger in 2021 did not reach the target because
PT. Pos Indonesia set the target of 10,000 Oranger in 2021, which could only reach 5,306 or 53% of the target.
With its significant role as the partner for direct selling and pick-up services, PT. Pos Indonesia has set the target
higher for the number of Oranger in 2022, which is 20,000. The low number of Oranger achieved indicates a
lack of brand awareness about the Oranger among the non-oranger partners; this is supported by the data from
the interview results with non-Oranger partners; three out of five respondents do not know about Oranger
partners from PT. Pos Indonesia. Hence to achieve the goals of the number of Oranger, the company needs to
develop marketing and business strategies to increase the Oranger brand awareness first to potential driver-
partner.
2. Increasing Brand Awareness of Oranger Mobile
*Corresponding Author: Amaania Rizkia Nuurul Falah1
www.aijbm.com 2 | Page
II. LITERATURE REVIEW
2.1 Employer Branding
The workers' model in the digital platforms enhances labor market competition and leads to a severe
decline in wages and working conditions [3]. As the platform connects people and drivers, creating a trilateral
relationship structure between platform-worker-client. From the employer’s perspective, the increasingly
competitive labor market resulted in a strong need for marketing promotion regarding the job offered. The effort
of the firm recruit job seekers is using similar ways to attract consumers to purchase the product or services
[4].As a result of applying marketing principles to human resources management, the notion of employer
branding has arisen. This employer branding aims to promote to the existing and potential workers that the firm
is a desirable workplace [5].
2.2 Employer Brand Awareness
Adapting to the customer brand awareness theory, the lowest level of employer brand awareness is
unawareness, or lack of awareness, such as the people are unaware of the organization. A slightly more
significant level of familiarity is known as recognition, in which a job seeker recognizes the employer's name
based on limited prior exposure to the employer. Then the higher level of familiarity is recalled; this can be
indicated when job seekers are aware enough of an employer so that they can recall the employer when they are
given cues about the organization. The last stage and the highest level of awareness are top-of-mind when job
seekers recall the organization first time [6]. Several variables are used as early recruitment activities to increase
brand awareness, such as advertising, publicity, word-of-mouth, and sponsorship[4]. Further, these variables are
used in the study of Oranger mobile.
III. RESEARCH METHOD
This research was conducted using mixed-method designs; the mixing of approaches and strategies in
searching for an answer to research questions and objectives involved a mixture of research methods[7]. The
research method combines the qualitative method with the in-depth interviews as the research strategy and the
quantitative method with the survey as a research strategy. Qualitative data is being collected to measuring the
brand awareness. Moreover, quantitative data collected to analyze the factors that influence brand awareness.
The quantitative data is processed using Structural Equation Modelling (SEM) using Partial Least Square (PLS).
The result from both analysis is combined to find the business and marketing strategy to increase brand
awareness of Oranger.
IV. RESULT AND DISCUSSION
Based on the calculation, the sample size for quantitative data required is 155 respondents for analysis
using PLS-SEM. The criteria set for the respondents are people aged between 17-35 years old and who have a
motorcycle. The questionnaire used closed format questions that were measured using a 1-5 Likert scale—the
data collected from 175 respondents for this research.
4.1 Results of Measuring Brand Awareness
Figure 1. Brand Recognition of Oranger
In identifying brand recognition, the two questions asked in the questionnaire are "Have you ever seen
this brand before?" and "Have you ever heard this brand before?". The results for the first question in Fig.1
show that 64 of 175 respondents strongly disagree that they have seen the Oranger, and 38 of 175 respondents
disagree that they have seen the brand, so 58.28% of the respondents disagree that they have seen the brand. The
second question in Fig.1 shows that 64 of 175 respondents strongly disagree that they have heard the brand, and
35 of 175 respondents disagree that they have heard the brand means that 56.57% of the respondents disagree
that they have heard the brand. The result indicates that most of the respondents do not know about Oranger.
3. Increasing Brand Awareness of Oranger Mobile
*Corresponding Author: Amaania Rizkia Nuurul Falah1
www.aijbm.com 3 | Page
Figure 2. Familiarity of Oranger
The other question asked are "How familiar are you with the brand?" and "In the past year, how often
have you listened to people talk about the brand?". The results of respondents' familiarity with the brand in Fig.2
show that 47 respondents strongly disagree and 38 disagree that they are familiar with the brand, which means
that 48.57% of the respondents disagree that they are familiar with it. 29.1% of respondents were neutral, and
22.29% agreed they were familiar with the brand. The percentage of disagreeing is still higher even though it is
less than half of the respondents compared to the percentage of neutral and agree.
Figure 3. Frequency of Listened to People Talk About the Brand
The last question about how often respondents listened to people talking about the brand within one
last year in Fig.3 shows that 43 respondents strongly disagree, and 25 disagree. It shows that 38.86% of the
respondents disagree that they often listened to people talking about the brand within one last year. The rest,
29.14%, are neutral, and 32% agree that they often listened to other people talking about the brand within one
last year. The disagree percentage is still highest compared to the neutral and agree. From the four questions, the
brand recognition of Oranger can be concluded into low as from the four questions, the level of disagreement is
higher than other percentages.
4.2 Results of Quantitative Data Analysis
Data collected from questionnaires are processed using SmartPLS software to analyze the relationship
between indicators and constructs. There are several steps in analyzing the result of PLS-SEM: First is to create
a PLS path model as shown in Fig.4, then assess the PLS-SEM results of measurements, and last is to assess the
PLS-SEM results of a structural model.
4.2.1. Measurement Model (Outer Model)
Figure 4. Brand Awareness Path Model
4. Increasing Brand Awareness of Oranger Mobile
*Corresponding Author: Amaania Rizkia Nuurul Falah1
www.aijbm.com 4 | Page
The evaluation of the reflective measurements model includes checking for reliability and validity,
which consists of several evaluative measures.
Internal Consistency Reliability (Cronbach Alpha & Composite Reliability)
Table 1. Cronbach’s Alpha and Composite Reliability
Cronbach's
Alpha
rho_A
Composite
Reliability
Advertising 0,972 0,976 0,977
Brand Awareness 0,925 0,936 0,947
Publicity 0,945 0,949 0,973
Sponsorship 0,963 0,964 0,982
Word-of-Mouth 0,964 0,975 0,977
By looking at the data on the table, the Cronbach alpha value and composite reliability value are higher than 0.7,
so the data have a high internal consistency. Hence, there is evidence that the data construct reliability was
confirmed.
Convergent Validity
Table 2. Outer Loadings of Brand Awareness
Advertising
Brand
Awareness
Publicity Sponsorship
Word-of-
Mouth
A1 0,930
A2 0,922
A3 0,960
A4 0,936
A5 0,950
A6 0,924
BA1 0,922
BA2 0,942
BA3 0,938
BA4 0,807
P1 0,976
P2 0,972
S1 0,983
S2 0,982
W1 0,963
W2 0,968
W3 0,967
The high value in outer loadings means that the linked indicators have a lot in common and are well
represented by the construct. The outer loadings from the indicator in this research fulfil the criteria as it has a
value above 0.708. Therefore, all of the indicators’ outer loading is statistically significant.
Table 3. Average Variance Extracted (AVE)
Average Variance Extracted
(AVE)
Advertising 0,878
Brand Awareness 0,817
Publicity 0,948
5. Increasing Brand Awareness of Oranger Mobile
*Corresponding Author: Amaania Rizkia Nuurul Falah1
www.aijbm.com 5 | Page
Sponsorship 0,965
Word-of-Mouth 0,933
The AVE should have a value of 0.50 or higher, based on data, AVE has a value higher than 0.50,
indicating a sufficient degree of convergent validity. In other words, the latent variables can show more than
half of the indicators' variance.
Discriminant Validity
Table 4. Cross Loadings
Advertising
Brand
Awareness
Publicity
Sponsorshi
p
Word-of-
Mouth
A1 0,930 0,507 0,673 0,714 0,644
A2 0,922 0,415 0,671 0,775 0,672
A3 0,960 0,502 0,711 0,776 0,707
A4 0,936 0,553 0,721 0,725 0,687
A5 0,950 0,475 0,672 0,766 0,689
A6 0,924 0,531 0,710 0,708 0,702
BA1 0,519 0,922 0,662 0,371 0,566
BA2 0,506 0,942 0,638 0,338 0,525
BA3 0,473 0,938 0,585 0,296 0,478
BA4 0,428 0,807 0,496 0,328 0,471
P1 0,721 0,668 0,976 0,616 0,739
P2 0,722 0,623 0,972 0,642 0,799
S1 0,789 0,367 0,628 0,983 0,689
S2 0,766 0,357 0,640 0,982 0,687
W1 0,750 0,595 0,794 0,682 0,963
W2 0,677 0,474 0,740 0,675 0,968
W3 0,681 0,555 0,746 0,672 0,967
The cross-loadings compare the outer loadings from every construct; the criteria is that the outer
loadings of a particular construct should be greater than any other outer loadings from other constructs. All of
the outer loadings from each construct are higher than the outer loadings from other constructs, which means
that the value is met with the criteria.
Table 5. Fornell-Larcker Criterion
Advertising
Brand
Awareness
Publicity Sponsorship Word-of-Mouth
Advertising 0,937
Brand
Awareness
0,535 0,904
Publicity 0,741 0,664 0,974
Sponsorship 0,792 0,369 0,646 0,982
Word-of-Mouth 0,730 0,566 0,789 0,700 0,966
The value in the diagonal needs to be higher than all correlation values in both rows and columns.
Overall, the square root of AVE in the table is higher than other latent variable correlations means there is
evidence for the constructs' discriminant validity as the latent variables share more variance with its indicators
rather than with another latent variable in the structural model.
4.2.2. Structural Model (Inner Model)
6. Increasing Brand Awareness of Oranger Mobile
*Corresponding Author: Amaania Rizkia Nuurul Falah1
www.aijbm.com 6 | Page
The structural model, also known as the inner model, includes the relationship between latent variables
and the predictive capabilities of the structural model. There are steps in assessing the structural model: 1)
Assessing the collinearity; 2) Assessing the significance of the path coefficient; 3) Assessing the level of 𝑅2
; 4)
Assessing the effect size of 𝑓2
; 5) Assessing the predictive relevance 𝑄2
and the 𝑞2
effect size.
Collinearity Assessment
Table 6. Variance Inflation Factor
Brand Awareness
Advertising 3,614
Brand Awareness
Publicity 3,134
Sponsorship 2,935
Word-of-Mouth 3,242
Based on the data in the table, the VIF value of each latent variable is below 5.00. There is evidence
that the data has no multicollinearity.
Significance of Path Coefficient
Table 7. Mean, Standard Deviation, T Statistics, P Values
Original
Sample (O)
Sample Mean
(M)
Standard
Deviation
(STDEV)
T Statistics
(|O/STDEV|)
P Values Finding
H1: Advertising
→ Brand
Awareness
0,241 0,252 0,119 2,035 0,021
H1
supported
H2: Publicity →
Brand Awareness
0,540 0,536 0,101 5,343 0,000
H2
supported
H3: Sponsorship
→ Brand
Awareness
-0,286 -0,297 0,117 2,438 0,007
H4
supported
H4: Word-of-
Mouth → Brand
Awareness
0,164 0,167 0,102 1,603 0,054
H3 not
supported
According to the data of the t value, the relationship from advertising to brand awareness, publicity to
brand awareness, and sponsorship to brand awareness have empirical t values of 2.035; 5.343; 2.438,
respectively. All of those values are higher than the critical value of 1.65, which means that the relationship
between advertising, publicity, and sponsorship to brand awareness is significant at a level of 5%. The
relationship between word-of-mouth and brand awareness is insignificant as it has empirical t values lower than
1.65.
After assessing the t value, the next value that needs to be considered is the p-value. With a
significance level of 5%, the p-value should be below 0.05 to be significant. Based on the data in Table 7.,
advertising, publicity, and sponsorship have a significant relationship with brand awareness because it has a p-
value below 0.05. In contrast, word-of-mouth does not have a significant relationship with brand awareness
because it has a p-value larger than 0.05.
From the t value and p-value, advertising, publicity, and sponsorship has a positive relationship with
brand awareness; thus, it supported the hypothesis. Word-of-mouth does not have a positive relationship with
brand awareness. By taking a look at the t value, if it is sorted from the most influential variables to brand
awareness are publicity (5.343), sponsorship (2.438), and advertising (2.035).
Coefficient of determination (R2
value)
Table 8. R Square
R Square. R Square Adjusted
Brand
Awareness
0,475 0,462
7. Increasing Brand Awareness of Oranger Mobile
*Corresponding Author: Amaania Rizkia Nuurul Falah1
www.aijbm.com 7 | Page
The R square value is 0.462, meaning that advertising, publicity, word-of-mouth, and sponsorship
explain 46.2% of the endogenous variable brand awareness variance. Thus, the R square value can be
considered moderate.
Effect size f2
Table 9 Effect Size of f2
Brand Awareness
Advertising 0,031
Brand
Awareness
Publicity 0,177
Sponsorship 0,053
Word-of-Mouth 0,016
Based on the data in Table 9. the exogenous variable advertising, publicity, sponsorship, and word-of-
mouth has f2
effect sizes of 0.031, 0.177, 0.053, and 0.016, respectively. It can be interpreted that advertising,
sponsorship, and word-of-mouth have a small effect on brand awareness. Meanwhile, publicity has a large effect
on brand awareness.
Assessing the predictive relevance Q2
and the q2
effect size
Table 10. Predictive Relevance Q2
SSO SSE Q² (=1-SSE/SSO)
Advertising 1050,000 1050,000
Brand Awareness 700,000 438,046 0,374
Publicity 350,000 350,000
Sponsorship 350,000 350,000
Word-of-Mouth 525,000 525,000
As seen in the table, Q2
of brand awareness is above zero. Thus path model has predictive relevance
for brand awareness. In other words, the path model can predict the observed value.
Table 11. q2
Effect Size
Brand
Awareness
Advertising 0.014
Publicity 0.117
Word-of-Mouth 0.010
Sponsorship 0.029
To measure, values of 0.02 indicate small predictive relevance, 0.15 indicate medium predictive
relevance, and 0.35 indicate large predictive relevance. From the data in the table, q2
effect size of advertising,
word-of-mouth, and sponsorship have small predictive relevance for brand awareness, and publicity has medium
predictive relevance for brand awareness.
V. CONCLUSION
The company should develop a business and marketing strategy to improve brand awareness in the
potential Oranger. To increase brand awareness, the company may consider several things such as advertising,
publicity, word-of-mouth, and sponsorship. For the advertising and publicity, the company can improve as it has
a positive response based on quantitative research. For the sponsorship, it becomes the opportunity to be
developed by the company as it affects brand awareness. For advertising, the company can plan to use
advertising across media platforms to increase potential driver-partners exposure to information about Oranger.
Then for publicity, the company can apply publicity techniques to introduce Orange mobile to make the media
cover the good story about Oranger mobile. Then the company can become a sponsor for events as the new
media to introduce Oranger mobile to potential driver-partner. However, the proposed strategy has limitations as
8. Increasing Brand Awareness of Oranger Mobile
*Corresponding Author: Amaania Rizkia Nuurul Falah1
www.aijbm.com 8 | Page
it only focuses on marketing and business strategy without further calculating the cost.
ACKNOWLEDGEMENTS
This paper is an excerpt from the thesis entitled “Increasing Brand Awareness of Oranger Mobile”,
School of Business and Management, Bandung Institute of Technology.
REFERENCES
[1] Google, Temasek, Bain & Company, e-Conomy SEA 2021, 2021.
[2] P. Ashkrof, G. H. d. A. Correia, O. Cats and B. v. Arem, “Understanding ride-sourcing drivers'
behaviour and preferences: Insights from focus groups analysis,” Research in Transportation Business
& Management , vol. 37, 2020.
[3] P. Dieuaide and C. Azaïs, “Platforms of Work, Labour, and Employment Relationship: The Grey
Zones of a Digital Governance,” Frontiers in sociology, vol. 5, p. 2, 2020.
[4] N. Kashive and V. T. Khanna, “Study of Early Recruitment Activities and Employer Brand Knowledge
on Its Effect on Organization Attractiveness and Firm Performance,” Global Business Review, April
2017.
[5] P. Berthon, M. Ewing and L. L. Hah, “Captivating company: dimensions of attractiveness in employer
branding,” International Journal of Advertising , 24 (2), 2005, 151-172.
[6] D. M. Cable and D. B. Turban, “Establishing the Dimensions, Sources and Value of Job Seekers'
Employer Knowledge During Recruitment,” Research in Personnel and Human Resources
Management , 20, 2001, 115-163.
[7] P. Lewis and M. Saunders, Doing Research in Business and Management: An Essential Guide to
Planning Your Project, (Financial Times Prentice Hall, 2012).
*Corresponding Author: Amaania Rizkia Nuurul Falah1
1
(School of Business and Management, Bandung Institute of Technology, Indonesia)