SlideShare a Scribd company logo

IxDA Brazil: Designing for China vs West Tech  and what you can learn from it?

•
•
Kaizor Innovation
Kaizor Innovation

Most of the world is accustomed to the Western Tech ecosystem such as Google, Facebook, Amazon. However, are you aware that there exists a completely separate Tech ecosystem in China that is probably unknown to the rest of the world with China Tech Giants such as: Baidu, Alibaba, Tencent, Xiaomi etc.? In the 1980's China's economy was only 1/20th of the U.S., today it is over half the size of the U.S. economy and growing. If the way we have been designing has been based on the Western Tech ecosystem, how are things different when we have to design for users stem from a very different culture and background? Especially when Chinese consumers are travelling globally and are the leading consumers, how will that affect the way we research and design?

1 of 142
Kaizor Innovation Elaine Ann Designing for China vs West Tech  and what you can learn from it?
source: http://brilliantmaps.com/population-circle/ Hong Kong Floripa
source: http://agroinfo.com/en/news/brics-countries-will-help-to-overcome-hunger-and-poverty-in-the-world/
source: http://oniixmobile.com/tag/chinese-market/
Why China?
source: http://brilliantmaps.com/population-circle/ 7 Billion Worldwide 3.7B
source: http://brilliantmaps.com/population-circle/
source: https://en.wikipedia.org/wiki/World_population
Brazil’s Top Trading Partners source: https://atlas.media.mit.edu/en/profile/country/bra/ The top export destinations of Brazil are China ($35.1B), the United States($23.3B),  Argentina ($13.4B), the Netherlands ($10.3B) and Germany($4.86B).
source: http://brilliantmaps.com/population-circle/ HK
Elaine’s Background
© Copyright 2002-2012 Kaizor Innovation Limited.
BACKGROUND We conduct ethnographic/user research/user testing in China for product and services innovation for the past 15 years in 1st, 2nd and 3rd Tier cities in China. Users ranging from: •Self-employed •Business owners •Technology managers •Sales managers •Marketing managers •Executive secretaries •Government officials •Stay-at-home moms •College students •Hospital staff etc. We’ve conducted research in homes, offices, retail and captured videos and insights evidence for our client’s product teams. BEIJING Kaizor Innovation is a strategic innovation consultancy with over 15 years of experience helping MNCs and Western innovation consultancies strategise their products for the China market including: • medical • healthcare • consumer electronics • mobile payment • internet businesses • retail security • luxury brand • etc. 15years 500china homes 3000hours of videos SHANGHAI HONG KONG
OUR CLIENTS - GLOBAL
© Copyright 2002-2005 Kaizor Innovation Limited. Shenzhen 华东 华北 华南 大西北 华中 We’ve conducted User Research in many 1st / 2nd / 3rd Tier cities in China: • Shanghai • Beijing • Hong Kong • Shenzhen • Guangzhou • Dalian • Shenyang • Wuhan • Tianjin • Tangshan • Shijiazhuang • Nanjing • Ningbo • Jinghua • Xiangshan etc. © Copyright 2002-2010 Kaizor Innovation Limited.
美国硅⾕谷优步演讲： 中国交互設計和設計调研概况
BAT
B A Taidu libaba encent
Did you know?
Did you know?
© Copyright 2002-2015 Kaizor Innovation Limited.
Alibaba Group © Copyright 2002-2015 Kaizor Innovation Limited.
Did you know?
source: http://www.thephonetalks.com/xiaomi-becomes-worlds-fastest-growing-smartphone-brand-2017/
© Copyright 2002-2004 Kaizor Innovation Limited ChinaU.S. 320m 1.3b:
© Copyright 2002-2004 Kaizor Innovation Limited 1 4.34: ChinaU.S.
Source: Richard Nisbett Culture and Cognition - Geography of Thought: How Asians and Westerners Think Differently
Top 10 Differences
1
Pricing
AirbnbMotel 268 China U.S.
AirbnbMotel 268$40 / $200 China U.S.
2
Speed
China U.S. Product Development 4-6 weeks User Research 4-6 weeks4-6 x
Xiaomi started only in 2010, already US$20 billion company © Copyright 2002-2017 Kaizor Innovation Limited.
3
Culture
IndividualistsCollectivists China U.S.
China U.S.
“Think Different” Harmonious but different “和⽽而不同“ China U.S.
© Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2005 Kaizor Innovation Limited.© Copyright 2002-2011 Kaizor Innovation Limited.
WhatsApp mostly 1:1 WeChat 500/group500 / 1:1 China U.S.
WeChat WhatsApp
4
Hierarchy of Needs
Maslow Hierarchy of Needs
Maslow Hierarchy of Needs American Individualists MIT Nevis Hierarchy of Needs Chinese Collectivists
WeRun
5
Trust
Trust based on Law Trust based on Relationships Relationship v.s. Law China U.S.
1 Liner NDA 5 Pages NDA 1 Line NDA in China after User Research © Copyright 2002-2017 Kaizor Innovation Limited.
6
Relationships
Community Ingroup v.s. Outgroup Us / We China U.S.
Recruit Users via WeChat / Official Account
Pay Users via WeChat Red Packets
7
Social Hierarchy
EgalitarianHierarchical China U.S.
五伦：君⾂臣弟⼦子 君⾂臣、⽗父⼦子、兄弟、夫妇、朋友 Confucius 5 Cardinal Relationships
级别集体 vs 平等个⼈人 Hierarchy / Collectivism Equality / Individualism
SERVICE DESIGN Hong Kong Post Office
8
Language
Phonetic Language Visual Language China U.S.
男 China U.S. Man
China U.S. Man
女 China U.S. Woman
Woman China U.S.
嬲 jealousy
QQ Browser Google Play Store
9
Aesthetics
Black Blue Grey Gold Rose Natural China U.S.
Practical Down to Earth No Frills Luxury Cute Nature China U.S.
10
Face
Be Water My Friend － Laozhi
上善若⽔ － 老⼦
Brazilian American Chinese
Jiu Jitsu Boxing Jeet Kune Do
Martial Arts
止戈Stop Weapon
How does your culture affect how you research & design?
thank you.
www.kaizor.com elaine.ann@kaizor.com

Recommended

Ismail Khan (06-10-2015)
Ismail Khan (06-10-2015)Ismail Khan (06-10-2015)
Ismail Khan (06-10-2015)
Delhi-42 The DTU Quiz Club
 
Daily super bowl human trafficking tweets 1.28.14
Daily super bowl human trafficking tweets 1.28.14Daily super bowl human trafficking tweets 1.28.14
Daily super bowl human trafficking tweets 1.28.14AnonDownload
 
Ajay Bhatia, Chief Information & Product Officer, Carsales.com
Ajay Bhatia, Chief Information & Product Officer, Carsales.comAjay Bhatia, Chief Information & Product Officer, Carsales.com
Ajay Bhatia, Chief Information & Product Officer, Carsales.com
B&T Magazine
 
500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >> Podozi500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >> Podozi
500 Startups
 
SteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch DeckSteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch Deck
Shape Integrated Software
 
Zenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck Template
Joseph Hsieh
 
AdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First PitchAdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First Pitch
adpushup
 
AppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch Deck
Laxman Papineni
 

Recommended

Ismail Khan (06-10-2015)
Ismail Khan (06-10-2015)Ismail Khan (06-10-2015)
Ismail Khan (06-10-2015)
Delhi-42 The DTU Quiz Club
 
Daily super bowl human trafficking tweets 1.28.14
Daily super bowl human trafficking tweets 1.28.14Daily super bowl human trafficking tweets 1.28.14
Daily super bowl human trafficking tweets 1.28.14AnonDownload
 
Ajay Bhatia, Chief Information & Product Officer, Carsales.com
Ajay Bhatia, Chief Information & Product Officer, Carsales.comAjay Bhatia, Chief Information & Product Officer, Carsales.com
Ajay Bhatia, Chief Information & Product Officer, Carsales.com
B&T Magazine
 
500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >> Podozi500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >> Podozi
500 Startups
 
SteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch DeckSteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch Deck
Shape Integrated Software
 
Zenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck Template
Joseph Hsieh
 
AdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First PitchAdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First Pitch
adpushup
 
AppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch Deck
Laxman Papineni
 
The 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 millionThe 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 million
GoCanvas
 
How Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksHow Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeks
Wealthsimple
 
Fittr Pitch Deck
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Deck
nolanperk
 
Square Pitch Deck
Square Pitch DeckSquare Pitch Deck
Square Pitch Deck
Vishal Kumar
 
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in BerlinSwipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes App
 
The deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup CastleThe deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup Castle
entercastle
 
The Deck We Used to Raise $1M Seed Round
The Deck We Used to Raise $1M Seed RoundThe Deck We Used to Raise $1M Seed Round
The Deck We Used to Raise $1M Seed Round
Ben Lang
 
Manpacks
ManpacksManpacks
Manpacks500 Startups
 
LaunchRock
LaunchRockLaunchRock
LaunchRock500 Startups
 
Sequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck TemplateSequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck Template
Malcolm Lewis
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch Deck
Tech in Asia ID
 
Dwolla Startup Pitch Deck
Dwolla Startup Pitch DeckDwolla Startup Pitch Deck
Dwolla Startup Pitch Deck
Joseph Hsieh
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollars
Mikael Cho
 
Mint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch DeckMint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch Deck
Hiten Shah
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
Suhail Doshi
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch Deck
Rami Al-Karmi
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch Deck
Joseph Hsieh
 
AirBnB Pitch Deck
AirBnB Pitch Deck AirBnB Pitch Deck
AirBnB Pitch Deck
Malcolm Lewis
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
Rand Fishkin
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
Buffer
 
MIT Innovation Node_Jan2018
MIT Innovation Node_Jan2018MIT Innovation Node_Jan2018
MIT Innovation Node_Jan2018
Kaizor Innovation
 
China Frontier Tech Report 2018 by Edith Yeung at Code Conference
China Frontier Tech Report 2018 by Edith Yeung at Code ConferenceChina Frontier Tech Report 2018 by Edith Yeung at Code Conference
China Frontier Tech Report 2018 by Edith Yeung at Code Conference
Edith Yeung
 

More Related Content

Viewers also liked

The 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 millionThe 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 million
GoCanvas
 
How Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksHow Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeks
Wealthsimple
 
Fittr Pitch Deck
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Deck
nolanperk
 
Square Pitch Deck
Square Pitch DeckSquare Pitch Deck
Square Pitch Deck
Vishal Kumar
 
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in BerlinSwipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes App
 
The deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup CastleThe deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup Castle
entercastle
 
The Deck We Used to Raise $1M Seed Round
The Deck We Used to Raise $1M Seed RoundThe Deck We Used to Raise $1M Seed Round
The Deck We Used to Raise $1M Seed Round
Ben Lang
 
Sequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck TemplateSequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck Template
Malcolm Lewis
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch Deck
Tech in Asia ID
 
Dwolla Startup Pitch Deck
Dwolla Startup Pitch DeckDwolla Startup Pitch Deck
Dwolla Startup Pitch Deck
Joseph Hsieh
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollars
Mikael Cho
 
Mint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch DeckMint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch Deck
Hiten Shah
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
Suhail Doshi
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch Deck
Rami Al-Karmi
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch Deck
Joseph Hsieh
 
AirBnB Pitch Deck
AirBnB Pitch Deck AirBnB Pitch Deck
AirBnB Pitch Deck
Malcolm Lewis
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
Rand Fishkin
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
Buffer
 

Viewers also liked (20)

The 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 millionThe 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 million
 
How Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeksHow Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeks
 
Fittr Pitch Deck
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Deck
 
Square Pitch Deck
Square Pitch DeckSquare Pitch Deck
Square Pitch Deck
 
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in BerlinSwipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
 
The deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup CastleThe deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup Castle
 
The Deck We Used to Raise $1M Seed Round
The Deck We Used to Raise $1M Seed RoundThe Deck We Used to Raise $1M Seed Round
The Deck We Used to Raise $1M Seed Round
 
Manpacks
ManpacksManpacks
Manpacks
 
LaunchRock
LaunchRockLaunchRock
LaunchRock
 
Sequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck TemplateSequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck Template
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch Deck
 
Dwolla Startup Pitch Deck
Dwolla Startup Pitch DeckDwolla Startup Pitch Deck
Dwolla Startup Pitch Deck
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollars
 
Mint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch DeckMint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch Deck
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch Deck
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch Deck
 
AirBnB Pitch Deck
AirBnB Pitch Deck AirBnB Pitch Deck
AirBnB Pitch Deck
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 

Similar to IxDA Brazil: Designing for China vs West Tech  and what you can learn from it?

MIT Innovation Node_Jan2018
MIT Innovation Node_Jan2018MIT Innovation Node_Jan2018
MIT Innovation Node_Jan2018
Kaizor Innovation
 
China Frontier Tech Report 2018 by Edith Yeung at Code Conference
China Frontier Tech Report 2018 by Edith Yeung at Code ConferenceChina Frontier Tech Report 2018 by Edith Yeung at Code Conference
China Frontier Tech Report 2018 by Edith Yeung at Code Conference
Edith Yeung
 
Web2 Asia Startonomics Beijing
Web2 Asia Startonomics BeijingWeb2 Asia Startonomics Beijing
Web2 Asia Startonomics BeijingWeb2Asia
 
Keynote Address to Canada E-Connect 2009
Keynote Address to Canada E-Connect 2009 Keynote Address to Canada E-Connect 2009
Keynote Address to Canada E-Connect 2009
Ian Fenwick, Digital Marketing
 
Jan Van Der Bergh Amsterdam.Jan2008
Jan Van Der Bergh Amsterdam.Jan2008Jan Van Der Bergh Amsterdam.Jan2008
Jan Van Der Bergh Amsterdam.Jan2008
Vincent Everts
 
Afrofutures?
Afrofutures?Afrofutures?
Afrofutures?
Ian Forrester
 
China Internet Report 2017 by Edith Yeung
China Internet Report 2017 by Edith YeungChina Internet Report 2017 by Edith Yeung
China Internet Report 2017 by Edith Yeung
Edith Yeung
 
Orlando Technology Growth Trends And Why Startup Communities Matter
Orlando Technology Growth Trends And Why Startup Communities MatterOrlando Technology Growth Trends And Why Startup Communities Matter
Orlando Technology Growth Trends And Why Startup Communities Matter
SPLYT
 
Jan Van Der Bergh Amsterdam Jan2008
Jan Van Der Bergh Amsterdam Jan2008Jan Van Der Bergh Amsterdam Jan2008
Jan Van Der Bergh Amsterdam Jan2008
dorrit
 
LECTURE 4 - Cyberculture
LECTURE 4 - CybercultureLECTURE 4 - Cyberculture
LECTURE 4 - CybercultureKim Flintoff
 
500 Startups & US Investment Trends @ Hong Kong International Fintech Symposi...
500 Startups & US Investment Trends @ Hong Kong International Fintech Symposi...500 Startups & US Investment Trends @ Hong Kong International Fintech Symposi...
500 Startups & US Investment Trends @ Hong Kong International Fintech Symposi...
Edith Yeung
 
Crowdsourcing for Business 2013
Crowdsourcing for Business 2013Crowdsourcing for Business 2013
Crowdsourcing for Business 2013
Lukas Ritzel
 
Emerging practices 2019 week 8
Emerging practices 2019 week 8Emerging practices 2019 week 8
Emerging practices 2019 week 8
R. Sosa
 
Brief China To Customer
Brief China To CustomerBrief China To Customer
Brief China To Customer
Charmer Business Consulting
 
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrowAIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
Thomas Doennebrink
 
Development Challenges, South-South Solutions: March 2012 Issue
Development Challenges, South-South Solutions: March 2012 IssueDevelopment Challenges, South-South Solutions: March 2012 Issue
Development Challenges, South-South Solutions: March 2012 Issue
David South Consulting
 
Mobile and Web Innovation in China
Mobile and Web Innovation in ChinaMobile and Web Innovation in China
Mobile and Web Innovation in China
Benjamin Joffe
 
Re-imagining capitalism - UBER-Predators & UNDER-Dogs
Re-imagining capitalism - UBER-Predators & UNDER-Dogs Re-imagining capitalism - UBER-Predators & UNDER-Dogs
Re-imagining capitalism - UBER-Predators & UNDER-Dogs
Thomas Doennebrink
 
Emerging economies: the re-emergence of brand eminence?
Emerging economies: the re-emergence of brand eminence?Emerging economies: the re-emergence of brand eminence?
Emerging economies: the re-emergence of brand eminence?
Drthomasbrand Limited
 
Technopreneurship and the Early Stage Ecosystem in China 2011
Technopreneurship and the Early Stage Ecosystem in China 2011Technopreneurship and the Early Stage Ecosystem in China 2011
Technopreneurship and the Early Stage Ecosystem in China 2011Finn Evdemon Capital Partners
 

Similar to IxDA Brazil: Designing for China vs West Tech  and what you can learn from it? (20)

MIT Innovation Node_Jan2018
MIT Innovation Node_Jan2018MIT Innovation Node_Jan2018
MIT Innovation Node_Jan2018
 
China Frontier Tech Report 2018 by Edith Yeung at Code Conference
China Frontier Tech Report 2018 by Edith Yeung at Code ConferenceChina Frontier Tech Report 2018 by Edith Yeung at Code Conference
China Frontier Tech Report 2018 by Edith Yeung at Code Conference
 
Web2 Asia Startonomics Beijing
Web2 Asia Startonomics BeijingWeb2 Asia Startonomics Beijing
Web2 Asia Startonomics Beijing
 
Keynote Address to Canada E-Connect 2009
Keynote Address to Canada E-Connect 2009 Keynote Address to Canada E-Connect 2009
Keynote Address to Canada E-Connect 2009
 
Jan Van Der Bergh Amsterdam.Jan2008
Jan Van Der Bergh Amsterdam.Jan2008Jan Van Der Bergh Amsterdam.Jan2008
Jan Van Der Bergh Amsterdam.Jan2008
 
Afrofutures?
Afrofutures?Afrofutures?
Afrofutures?
 
China Internet Report 2017 by Edith Yeung
China Internet Report 2017 by Edith YeungChina Internet Report 2017 by Edith Yeung
China Internet Report 2017 by Edith Yeung
 
Orlando Technology Growth Trends And Why Startup Communities Matter
Orlando Technology Growth Trends And Why Startup Communities MatterOrlando Technology Growth Trends And Why Startup Communities Matter
Orlando Technology Growth Trends And Why Startup Communities Matter
 
Jan Van Der Bergh Amsterdam Jan2008
Jan Van Der Bergh Amsterdam Jan2008Jan Van Der Bergh Amsterdam Jan2008
Jan Van Der Bergh Amsterdam Jan2008
 
LECTURE 4 - Cyberculture
LECTURE 4 - CybercultureLECTURE 4 - Cyberculture
LECTURE 4 - Cyberculture
 
500 Startups & US Investment Trends @ Hong Kong International Fintech Symposi...
500 Startups & US Investment Trends @ Hong Kong International Fintech Symposi...500 Startups & US Investment Trends @ Hong Kong International Fintech Symposi...
500 Startups & US Investment Trends @ Hong Kong International Fintech Symposi...
 
Crowdsourcing for Business 2013
Crowdsourcing for Business 2013Crowdsourcing for Business 2013
Crowdsourcing for Business 2013
 
Emerging practices 2019 week 8
Emerging practices 2019 week 8Emerging practices 2019 week 8
Emerging practices 2019 week 8
 
Brief China To Customer
Brief China To CustomerBrief China To Customer
Brief China To Customer
 
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrowAIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
AIRBNB/UBER ... was yesterday - PlatformCooperativism ... will be tomorrow
 
Development Challenges, South-South Solutions: March 2012 Issue
Development Challenges, South-South Solutions: March 2012 IssueDevelopment Challenges, South-South Solutions: March 2012 Issue
Development Challenges, South-South Solutions: March 2012 Issue
 
Mobile and Web Innovation in China
Mobile and Web Innovation in ChinaMobile and Web Innovation in China
Mobile and Web Innovation in China
 
Re-imagining capitalism - UBER-Predators & UNDER-Dogs
Re-imagining capitalism - UBER-Predators & UNDER-Dogs Re-imagining capitalism - UBER-Predators & UNDER-Dogs
Re-imagining capitalism - UBER-Predators & UNDER-Dogs
 
Emerging economies: the re-emergence of brand eminence?
Emerging economies: the re-emergence of brand eminence?Emerging economies: the re-emergence of brand eminence?
Emerging economies: the re-emergence of brand eminence?
 
Technopreneurship and the Early Stage Ecosystem in China 2011
Technopreneurship and the Early Stage Ecosystem in China 2011Technopreneurship and the Early Stage Ecosystem in China 2011
Technopreneurship and the Early Stage Ecosystem in China 2011
 

More from Kaizor Innovation

Lane Crawford The Cage_Share 24Sept2019
Lane Crawford The Cage_Share 24Sept2019Lane Crawford The Cage_Share 24Sept2019
Lane Crawford The Cage_Share 24Sept2019
Kaizor Innovation
 
FWD Shanghai Keynote_8April2018
FWD Shanghai Keynote_8April2018FWD Shanghai Keynote_8April2018
FWD Shanghai Keynote_8April2018
Kaizor Innovation
 
How to leverage UX to create products users want
How to leverage UX to create products users wantHow to leverage UX to create products users want
How to leverage UX to create products users want
Kaizor Innovation
 
Kuala Lumpur SEA CONNECT Creative Conference May 2, 2018
Kuala Lumpur SEA CONNECT Creative Conference May 2, 2018Kuala Lumpur SEA CONNECT Creative Conference May 2, 2018
Kuala Lumpur SEA CONNECT Creative Conference May 2, 2018
Kaizor Innovation
 
Invotech_Israel Delegation May 18-24 2016
Invotech_Israel Delegation May 18-24 2016Invotech_Israel Delegation May 18-24 2016
Invotech_Israel Delegation May 18-24 2016
Kaizor Innovation
 
IxDA Brazil: Reinventing User Research Approaches for Emerging Markets
IxDA Brazil: Reinventing User Research Approaches for Emerging Markets IxDA Brazil: Reinventing User Research Approaches for Emerging Markets
IxDA Brazil: Reinventing User Research Approaches for Emerging Markets
Kaizor Innovation
 
Invotech: How Economies Smaller Than Hong Kong Created Startup Unicorns?
Invotech: How Economies Smaller Than Hong Kong Created Startup Unicorns?Invotech: How Economies Smaller Than Hong Kong Created Startup Unicorns?
Invotech: How Economies Smaller Than Hong Kong Created Startup Unicorns?
Kaizor Innovation
 
HKDA_HKSTP 2017
HKDA_HKSTP 2017HKDA_HKSTP 2017
HKDA_HKSTP 2017
Kaizor Innovation
 
Eureka Nova_Kaizor 2017
Eureka Nova_Kaizor 2017Eureka Nova_Kaizor 2017
Eureka Nova_Kaizor 2017
Kaizor Innovation
 
Invotech finland estonia
Invotech finland estoniaInvotech finland estonia
Invotech finland estonia
Kaizor Innovation
 
Kaizor - MIT KickStart
Kaizor - MIT KickStartKaizor - MIT KickStart
Kaizor - MIT KickStart
Kaizor Innovation
 

More from Kaizor Innovation (11)

Lane Crawford The Cage_Share 24Sept2019
Lane Crawford The Cage_Share 24Sept2019Lane Crawford The Cage_Share 24Sept2019
Lane Crawford The Cage_Share 24Sept2019
 
FWD Shanghai Keynote_8April2018
FWD Shanghai Keynote_8April2018FWD Shanghai Keynote_8April2018
FWD Shanghai Keynote_8April2018
 
How to leverage UX to create products users want
How to leverage UX to create products users wantHow to leverage UX to create products users want
How to leverage UX to create products users want
 
Kuala Lumpur SEA CONNECT Creative Conference May 2, 2018
Kuala Lumpur SEA CONNECT Creative Conference May 2, 2018Kuala Lumpur SEA CONNECT Creative Conference May 2, 2018
Kuala Lumpur SEA CONNECT Creative Conference May 2, 2018
 
Invotech_Israel Delegation May 18-24 2016
Invotech_Israel Delegation May 18-24 2016Invotech_Israel Delegation May 18-24 2016
Invotech_Israel Delegation May 18-24 2016
 
IxDA Brazil: Reinventing User Research Approaches for Emerging Markets
IxDA Brazil: Reinventing User Research Approaches for Emerging Markets IxDA Brazil: Reinventing User Research Approaches for Emerging Markets
IxDA Brazil: Reinventing User Research Approaches for Emerging Markets
 
Invotech: How Economies Smaller Than Hong Kong Created Startup Unicorns?
Invotech: How Economies Smaller Than Hong Kong Created Startup Unicorns?Invotech: How Economies Smaller Than Hong Kong Created Startup Unicorns?
Invotech: How Economies Smaller Than Hong Kong Created Startup Unicorns?
 
HKDA_HKSTP 2017
HKDA_HKSTP 2017HKDA_HKSTP 2017
HKDA_HKSTP 2017
 
Eureka Nova_Kaizor 2017
Eureka Nova_Kaizor 2017Eureka Nova_Kaizor 2017
Eureka Nova_Kaizor 2017
 
Invotech finland estonia
Invotech finland estoniaInvotech finland estonia
Invotech finland estonia
 
Kaizor - MIT KickStart
Kaizor - MIT KickStartKaizor - MIT KickStart
Kaizor - MIT KickStart
 

Recently uploaded

Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Boris Ziegler
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdfBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
daothibichhang1
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Adani case
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 

Recently uploaded (20)

Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdfBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 

IxDA Brazil: Designing for China vs West Tech  and what you can learn from it?