This document provides an overview of Kaizor Innovation, a strategic innovation consultancy with over 15 years of experience helping multinational companies strategize their products for the China market. It discusses Kaizor's user research methodology, including ethnographic research conducted in homes and offices across China. Case studies are presented for projects involving smart suitcases, animation software, and other products. The document also covers Kaizor's training programs and client list.

1. How to get to Product-Market Fit
with Design Thinking?
Kaizor Innovation
Elaine Ann, Founder / Director

4. Design Thinking…

5. Design Thinking
Customer-Centric
Innovation

6. Design Thinking
is an innovation
process that:

7. Design Thinking
is an innovation
process that:
creates great
User Experiences

8. Design Thinking
is an innovation
process that:
breakdowns
disciplinary silos

9. Design Thinking
is an innovation
process that:
creates innovative
cultures

22. OUR CLIENTS - GLOBAL

23. OUR CLIENTS - LOCAL
MENTOR / TRAIN STARTUPS & ACCELERATORS:

24. Elaine’s Background

25. BACKGROUND
We conduct
ethnographic/user
research/user testing
in China for product
and services innovation
for the past 15 years in
1st, 2nd and 3rd Tier
cities in China.
Users ranging from:
•Self-employed
•Business owners
•Technology managers
•Sales managers
•Marketing managers
•Executive secretaries
•Government officials
•Stay-at-home moms
•College students
•Hospital staff
etc.
We’ve conducted
research in homes,
offices, retail and
captured videos and
insights evidence for
our client’s product
teams.
BEIJING
Kaizor Innovation is a strategic innovation consultancy
with over 15 years of experience helping MNCs and
Western innovation consultancies strategise their
products for the China market including:
• medical
• healthcare
• consumer electronics
• mobile payment
• internet businesses
• retail security
• luxury brand
• etc.
15years
500china homes
3000hours of videos
SHANGHAI
HONG KONG

26. Experience Design Strategy
26
User Research / Empathy
Design Team Training
Executive Training

27. © Copyright 2002-2005 Kaizor Innovation Limited.
Shenzhen
华东
华北
华南
大西北
华中
We’ve conducted User Research in many 1st / 2nd / 3rd Tier cities in China:
• Shanghai
• Beijing
• Hong Kong
• Shenzhen
• Guangzhou
• Dalian
• Shenyang
• Wuhan
• Tianjin
• Tangshan
• Shijiazhuang
• Nanjing
• Ningbo
• Jinghua
• Xiangshan etc. © Copyright 2002-2010 Kaizor Innovation Limited.

29. 在香港理工大学教执行管理创新领导硕士课程 / Teaching at Hong Kong PolyU Masters in Innovation Leadership

30. Trained over 400 entrepreneurs at 2014 Google EYE (Empowering Young Entrepreneurs) Program

31. © Copyright 2002-2012 Kaizor Innovation Limited.

34. © Copyright 2002-2015 Kaizor Innovation Limited.

35. WE VISITED 18 COMPANIES IN 8 DAYS
© Copyright 2002-2017 Kaizor Innovation Limited.

36. Visited WeChat Guangzhou

37. Visited Baidu Beijing

38. 美国硅⾕谷优步演讲：
中国交互設計和設計调研概况

41. Case Studies

42. ioT Smart Suitcase

43. Client’s original business in low value add leather product lines

44. User Insights: the need to secure handbag on top of suitcase

45. CASE STUDIES
Docking straps to secure handbags © Copyright 2002-2016 Kaizor Innovation Limited.

46. CASE STUDIES
Docking straps to secure extra luggage © Copyright 2002-2016 Kaizor Innovation Limited.

47. User Insights: the need for hands free travel and a place to secure coats

48. CASE STUDIES
Features to hang stuff on the handles © Copyright 2002-2016 Kaizor Innovation Limited.

49. CASE STUDIES
Smart Handle that syncs with your mobile phone to answer calls and change music tracks etc.

50. CASE STUDIES
User Insights: The need to repack when luggage is overweight © Copyright 2002-2016 Kaizor Innovation Limited.

51. CASE STUDIES
Built in scale to avoid over weight limit © Copyright 2002-2016 Kaizor Innovation Limited.

52. CASE STUDIES
User Insights: security check hazel © Copyright 2002-2016 Kaizor Innovation Limited.

53. CASE STUDIES
Security check friendly detachable compartment © Copyright 2002-2016 Kaizor Innovation Limited.

54. CASE STUDIES
User Insights: Need for mobile charging © Copyright 2002-2016 Kaizor Innovation Limited.

55. CASE STUDIES
Detachable mobile charger for multiple devices © Copyright 2002-2016 Kaizor Innovation Limited.

56. CASE STUDIES
Track your luggage with your mobile phone

57. CASE STUDIES
Floatti raised US$896k on Indiegogo

58. CASE STUDIES
Floatti raised another US$530k on Kickstarter

59. GoAnimate

60. Interactive Prototype raised US$1.4M VC Funding in Silicon Valley

61. Lone Entrepreneur’s Prototype that Users could not use

62. Studied competitive animation UX models

63. Rapid Paper Prototyping with Sticky Notes

64. © Copyright 2002-2007 Kaizor Innovation Limited.Wireframe skeletal defining application behavior

65. © Copyright 2002-2005 Kaizor Innovation Limited.

66. © Copyright 2002-2007 Kaizor Innovation Limited.© Copyright 2002-2008 Kaizor Innovation Limited.

69. WOW-X Bootcamp

71. TechBiz UX
Ratio of Biz/Tech : UX
:
10 1:

72. Startups
• Angels LOVE IT when they see/hear
Customers want your product
Angel
Investors
UX
• UX help create “Show Flats”
based on real user needs
to WOW user/customers
• Startups get CustomerValidation to
proof product-market fit to Investors
Win-Win-Win
WOW X•

77. Lux Living
AirCardsMotique
@ Cipher
Starify
Mission
Possible

78. 7 Weeks Ago...

91. Where is the Problem?

92. West

93. WestChina

94. WestChina HK

95. U.S.

96. U.S.Xiaomi

97. Where is the Opportunity?

98. source: http://brilliantmaps.com/population-circle/
7 Billion Worldwide
3.7B

101. source: http://brilliantmaps.com/population-circle/
7 Billion Worldwide
3.7B
HK

102. source: http://brilliantmaps.com/population-circle/
?

103. source: http://brilliantmaps.com/population-circle/
7 Billion Worldwide
3.7B
HK

104. 8 million people 7.3 million people
ISRAEL HONG KONG

105. Invotech Israel
Delegation
May 18 - 24
Elaine Ann
Convenor of Design Innovation Committee
July 5, 2016

108. Invotech
Finland/Estonia
Delegation
Aug 28 - Sept 4
Elaine Ann
Convenor of Design Innovation Committee

109. 5.4 million people 7.3 million people
FINLAND HONG KONG

114. © Copyright 2002-2010 Kaizor Innovation Limited.

115. U.S.CHINA HK
1.3 billion 7 million 320 million
China internal market <— both ways? —> Globalization
Relationship over Law Rule of Law Rule of Law
Chinese East meets West Multi-cultural
Mandarin NICAM English
RMB Multi-currency World Currency
Execution Speed High Networking Speed Global Domination
Emerging Market <— both ways? —> Developed Market
Low Trust / Quality High Trust / Quality High Trust / Quality
Fast Western
Follower
Asian Lifestyle
Innovation?
Western Lifestyle
Innovation
AI / Robotics /
VR / AR
Food / Health / Ed /
Wearables?
AI / Robotics /
VR / AR

117. U.S.

118. U.S.China

119. U.S.China
HK

122. IF YOU COPY ME
WHY SHOULD I USE YOU?

126. Leverage HK’s strengths
Scale to China/Globally
Mass
Customization
Upcycling
Quality
Assurance
Mobile/
Wearable
East
Meets West
Exporting
Chinese
Soft Power
Space
Efficiency
Reinvent
Traditional
Industries
Food
Culture
Service
Speed

127. Tech
Design
WesternLifestyle
AsianLifestyle

128. –Johnny Appleseed
“Type a quote here.”

129. –Johnny Appleseed
“Type a quote here.”

135. Join Us!
www.digitalchina.kaizor.com

136. thank you.

137. www.kaizor.com
elaine.ann@kaizor.com