How to leverage UX to create products users want
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Kaizor Innovation is a strategic innovation consultancy based in China that has 17 years of experience conducting user research and testing to help international companies design products for the Chinese market. They have worked with clients across various industries such as medical, consumer electronics, and luxury brands. The document provides examples of how Kaizor helped the startup GoAnimate design an interactive animation prototype that validated the product-market fit and helped the company raise VC funding and achieve revenue of $10M annually. It emphasizes the importance of user experience design and testing in creating desirable products and services that customers want to use.
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How to leverage UX to create products users want
- 1. How to Leverage UX to create products users want Kaizor Innovation Elaine Ann, CEO / Founder
- 3. source: https://voices.berkeley.edu/ A Good Business is… Intersection between Design, Biz and Technology © Copyright 2002-2017 Kaizor Innovation Limited.
- 16. BACKGROUND We conduct ethnographic/user research/user testing in China for product and services innovation for the past 17 years in 1st, 2nd and 3rd Tier cities in China. Users ranging from: •Self-employed •Business owners •Technology managers •Sales managers •Marketing managers •Executive secretaries •Government officials •Stay-at-home moms •College students •Hospital staff etc. We’ve conducted research in homes, offices, retail and captured videos and insights evidence for our client’s product teams. BEIJING Kaizor Innovation is a strategic innovation consultancy with over 17 years of experience helping MNCs and Western innovation consultancies strategise their products for the China market including: • medical • healthcare • consumer electronics • mobile payment • internet businesses • retail security • luxury brands • etc. 17years 500china homes 3000hours of videos SHANGHAI HONG KONG
- 17. OUR CLIENTS - GLOBAL
- 18. OUR CLIENTS - LOCAL MENTOR / TRAIN STARTUPS & ACCELERATORS:
- 21. source: https://www.pinterest.com/jgarok/ux-testing/ A Good Product is… A Good Product is Useful, Usable, Desirable © Copyright 2002-2017 Kaizor Innovation Limited.
- 24. GoAnimate
- 25. © Copyright 2002-2005 Kaizor Innovation Limited.Interactive Prototype raised US$1.4M VC Funding in Silicon Valley
- 26. Lone Entrepreneur’s Prototype that Users could not use
- 27. Studied competitive animation UX models
- 28. Rapid Paper Prototyping with Sticky Notes
- 29. Wireframe skeletal defining application behavior
- 30. GoAnimate Prototype designed for VC pitch
- 31. GoAnimate launch on Facebook
- 32. !32 GoAnimate allows anyone to easily create animations
- 33. © Copyright 2002-2005 Kaizor Innovation Limited.© Copyright 2002-2007 Kaizor Innovation Limited.GoAnimate reported on CNN.com
- 34. GoAnimate featured on Tech Crunch
- 35. GoAnimate with $10M Annual Revenue, CEO planning on IPO
- 37. TechBiz UX Ratio of Biz/Tech : UX : 10 1:
- 38. Startups • Angels LOVE IT when they see/hear Customers want your product Angel Investors UX • UX help create “Show Flats” based on real user needs to WOW user/customers • Startups get CustomerValidation to proof product-market fit to Investors Win-Win-Win WOW X•
- 43. 7 Weeks Ago...
- 45. `
- 63. CONTACT US Kaizor Innovation Limited Email: info@kaizor.com Skype: skypekaizor Twitter: KaizorBUZZ Tel: 852.2297.2311 2016 © Kaizor Innovation All rights reserved thank you.