1. The document appears to be about Amazon and its business strategies and principles. It discusses Amazon's founder and CEO Jeffrey Bezos, drone delivery, the Kindle reader, and topics like cloud computing, artificial intelligence, and self-service platforms. 2. The document outlines some of Amazon's leadership principles, including customer obsession, bias for action, hiring and developing the best talent, and insisting on high standards. 3. It also discusses Amazon's approach to innovation with working backwards, continuously inventing and simplifying for customers, and having a frugal and learning-focused culture.

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Jeffrey P. Bezos
Founder and Chief Executive Officer
Amazon.com, Inc.

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Drone Development
Advanced Shopping
Kindle Reader In-house
Entertainment
Grocery Delivery
Video Streaming
Home AutomationCloud Computing

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Working Backwards - 5 Questions
A M A Z O N C O N F I D E N T I A L

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Self Service Platform

20. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
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21. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
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24. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
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25. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

26. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
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27. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Customer Obsession
Ownership Invent and Simplify Are right, A lot
Hire and Develop The Best
Insist on highest Standards
Think Big Bias for Action
Frugality
Learn and be Curious
Earn Trust
Dive Deep Have Backbone; Disagree & Commit
Deliver results

28. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
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29. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
HIRE AND DEVELOP THE BEST

30. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
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