The document provides tips on personal branding and self-promotion, suggesting that individuals understand what others want, become remarkable people, and communicate their value at scale rather than just focusing on products or businesses. It discusses developing interesting projects and relationships, discovering one's mission, giving freely, building an audience, and presenting well. The case study of Amit Gupta is used to illustrate how to craft an effective personal brand through an accessible website that shows his personality, mission, projects, and validation from others.

1. I’ve Heard
Great Things
About You
A non-douchey guide to personal branding & self-
promotion
Jason Shen
jason@ridejoy.com

2. About Me
Biology Gymnastics
BS 2008, Coterm 09 2009 NCAA Champs
Ethics in Society Honors Thesis

3. About Me
Blog Startup
The Art of Ass-Kicking Ridejoy (YC S11)

4. “Either write something
worth reading or do
something worth writing.”
- Ben Franklin

5. Traditional Branding / Marketing
Understand
Create a Communicate
what
remarkable your value at
people
product scale
want

6. Personal Branding / Self Promotion
Understand
Become a Communicate
what
remarkable your value at
people
person scale
want

7. Your personal brand
is a tool to help you
achieve your goals

8. 7 Ideas

9. Work on
1 interesting
projects

10. 2 Work with great
people

11. 3 Discover your
mission

12. 4 Give freely

13. 5 Be a people
hub

14. Build a
6 distribution
platform

15. 7 Present well

16. 1. Who are you?
2. Where did you come from?
3. How can you help me?
4. Why should I trust you?
5. How do you make me feel?

17. Question Break

18. Why does this
stuff matter?

19. Case Study
Amit Gupta

20. Great
Website!

21. Great
Website!
Quality headshot
Shows personality
External validation
Learn more
One line bio
Has a mission!
Cool projects +
great people
Accessible

27. Why are they
doing this?

28. But... there is a
downside to being a
great self promoter

29. Given the platform and reach he so
clearly has, is he grateful and
humbled for his ability to seek help
on such a massive scale, that many
dying people will never have?
Doesn't sound like it.
He wants life, but it doesn't sound
like he has much respect for it. It's
very "me me me."
- Internet Troll

30. “Either write something
worth reading or do
something worth writing.”
- Ben Franklin