Jen blogs about living in Brooklyn and earns money through AdSense but wants to make more. She sets up an "advertise here" page to sell direct ad placements. A client named Mr. Fat Cat is interested but uploading and configuring the ad placement is difficult for Jen due to sizing and technical issues. With isocket's platform, advertisers can easily browse inventory, purchase ad placements, upload creatives, and receive stats while publishers approve placements without technical hassles.