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It's a wonderful life - starting a news venture
- 1. JAWS Alchemy III :: reinvent yourself @wendynorris
- 3. The rules have changed Old Man Potter rules • Don’t underestimate yourself and your skills for running a business • Don’t surround yourself with sycophants • Don’t allow research paralysis to prevent you from launching Clarence the Angel rules • Do find partners, mentors and collaborators • Integrate your values into your business • Iterate. Fail. Iterate. Fail. Iterate. Ding! Win.
- 4. focus on what matters @wendynorris
- 5. What problem are you solving? Where's the intersection between the customers' pain and your idea? • Don’t get miserly about your idea. Share it widely • Imagine what if and what never? • Seek feedback about your business idea • Note audience reaction for clues on the need to fine tune your idea
- 6. Old Man Potter: the imaginary foe @wendynorris
- 7. What do you fear? • How is that fear holding you back from launching? • Identify the problem you are solving • Crystallize it into a single sentence • Who and what will prevent you from solving that problem?
- 8. Uncle Billy: the real enemy @wendynorris
- 9. Be smart about delegating important tasks • Well-intentioned partners can sabotage the business • Bootstrap to prove your case and work out the bugs without the pressure of financial partners • Perfect is the enemy of the good
- 10. makin’ money: Mama Dollar and Papa Dollar @wendynorris
- 11. Hit the financial books • Learn about disruptive business strategies and lean startups • Get creative about financing your business • Adopt a Dollar Store mentality about expenses
- 12. ask for help: crowdsource @wendynorris
- 13. All crowdsourcing is not created equal • Think through the operational, ethical and quality assurance issues of working with the public or posting user generated content • Many consider it high praise to be asked to help • How I used crowdsourced investigative reporting and lessons learned Link to: Quora response
- 14. belly up to the bar @wendynorris
- 15. Community engagement • Talk to your public. Even the grouchy ones. Learn from their valid criticisms • Use social media, public forums, surveys, commenting and free tech tools for both qualitative/quantitative metrics • Make yourself easily accessible to the community you serve
- 16. give it your best shot @wendynorris
- 17. Break a few windows • Experiment with new technology, editorial direction, newsgathering process and revenue model • Always map how a specific decision may affect business goals and organizational values. Not everything will always align but at least you're prepared • Iterate. Fail. Iterate. Fail. Iterate. Ding! Win
- 18. rock that bathrobe like a queen @wendynorris
- 19. Go lasso that moon! • The secret sauce of successful entrepreneurs: a healthy dose of chutzpah, humility and humor • Confidence attracts money, attention and new opportunities • What’s your Alchemy speech?
- 20. Slides posted at wendynorris.posterous.com twitter @wendynorris | email wendy@wendynorris.com | mobile 720 281 9378
Editor's Notes
- Potter rules: Don’t underestimate yourself and your skills for running a business Don’t surround yourself with sycophants. Don’t allow research paralysis to prevent you from launching Clarence rules: Do find partners, mentors and collaborators Integrate your values into your business Iterate. Fail. Iterate. Fail. Iterate.
- Don’t get miserly about your idea. Share it widely. Seek feedback about your business idea. Imagine what if and what never? Note audience reaction for clues on the need to fine tune your idea.
- What do you fear and how is it holding you back from launching your business? The rules have changed and the news industry is in flux. Use that to your advantage. Bootstrap your business to prove your case and work out the bugs before bringing on financial partners.
- Identify the problem you are solving. Crystallize into a single sentence. Who and what will prevent you from solving that problem? Be smart about delegating important tasks.
- Learn about disruptive business strategies and lean startups. Get creative about financing your business. Adopt a Dollar Store mentality about expenses.
- Do not fear asking for help. All crowdsourcing is not created equal: Think through the ethical and quality assurance issues of working with the public and posting user generated content. How I used it and lessons learned: http://bit.ly/9tz9ev
- Talk to your public. Even the grouchy ones. Learn from their valid criticisms. Use social media, public forums, surveys, commenting and tech apps for both qualitative/quantitative metrics. Make yourself easily accessible to the community you serve.
- Experiment with new technology, editorial direction, newsgathering process and revenue model. Always map how a decision may affect business goals and organizational values. Not everything will always align but at least you’re prepared and can mitigate risks. Iterate. Fail. Iterate. Fail. Iterate. Ding! Success.
- The secret sauce of entrepreneurism: a healthy dose of chutzpah with a dash of humility. Confidence attracts money, attention and new opportunities. Go lasso that moon!