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The Digital Guest
Oliver Pitsch
Founder & Managing Director Reputami GmbH
oliver@reputami.com @ot
„The Hospitality Industry still is the bottom-placed

industry concerning digital marketing“
Christian Rätsch 

CEO Saatchi & Saatchi
Reputami helps hospitality professionals all over 

the world to accompany the Customer Jouney of the

„Digital Guest“ and present themselves in the best way
What is Reputami exactly?
Online Reputations Management 

for the hospitality industry
easy to setup, easy to use
all reviews & photos

from all relevant portals
Rich Guest Profiles

incl. Realtime-Notifications
Customer Search™

world’s first guest search engine
What is a digital guest?
• Does his researches online
• Books his table online
• Announces his stay online
• Shares his experience online
The digital guest has a Social Media Value.
The value of a digital guest
• Does his researches online
• Books his table online
• Announces his stay online
• Shares his experience
online
Today the „digital hotel“ is 

equally important as the real hotel.
Customer Journey
1.
Hotel Search
2.
Arrival
3.
Stay
4.
Back Home
1. Hotel Search
2. Arrival
• Your guests are sending signals
• Monitor these signals and 

draw your conclusions
• Get to know the guest before his arrival
3. Stay
4. Back Home
• Encourage reviews
• Direct reviews
• Understand the reviews
How can Reputami help you?
Monitor all your hotels & your competition
Semantic Review Analytics that enable customer
satisfaction analysis without asking customers.
Rich Guest Profiles
feat. the Reputami Influencer Rank
Reputami tells you,
who will write tomorrow’s influencing reviews.
The only search engine for Rich Guest Profiles
The only search engine for Rich Guest Profiles
Enables breath-taking solutions on top of 

Reputami’s vast amount of hospitality data.
www.reputami.comfb.com/reputami reputami

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Reputami Talk "The Digital Guest"