This keynote address at the IVI Winter Summit discusses lessons learned from NASA's space missions. It summarizes NASA's early failed unmanned missions from 1958-1964 and JFK's goal of landing a man on the moon by the end of the 1960s. The keynote then fast forwards to the successful Apollo 11 moon landing in 1969 and discusses lessons like having clear objectives, assessing problems and solutions, allowing for innovation, investing in long-term goals, and enjoying the process.