Peter Drucker is considered the father of modern management. He coined the term "knowledge worker" and believed that people and customers are an organization's most valuable assets. Drucker worked as a management consultant for major corporations. He received numerous honors for his contributions to management theory, including the Presidential Medal of Freedom. Successful organizations are defined by customer satisfaction, loyalty, profitability, market share, brand recognition, and perceived value. Management involves planning, organizing, staffing, leading, controlling, and motivating people to accomplish goals. The evolution of management in the US has been driven by wars, the industrial revolution, technology, and the rise of knowledge workers.

1. PETER DRUCKER ARTICLE DISCUSSION QUESTIONS
1) What term is Drucker credited with coining?
2)What is Drucker's true legacy?
3) Where was Drucker born?
4) Where did Drucker earn his doctorate?
5) What corporation did Drucker spend 2 year studying in the 1940's?
6) What university's management school was named in Drucker's honor in 1987?
7) What view is central to Drucker's philosophy?
8) What was Drucker awarded in July 2002?
CHAPTER 1 DISCUSSION QUESTIONS
1) In your opinion, what organization is successful? In your opinion, what makes the organization successful?
2) In your own words (do not look in a dictionary), define "management.“
3) In your opinion, what has caused management to evolve in the US?
4) What is the Silent Revolution?
5) Summarize what happened during each of the 5 fronts of the Silent Revolution.
6) What are the 3 fastest-growing consumer purchases today?
7) Home Depot passed all its logistics issues off to what company?
8) What innovative group in northern California is trying to find a cure for multiple sclerosis?
9) In Druker's opinion, how did the Americans win the Gulf War in 1991? In his opinion, how will the war on
terrorism be won?
10) What does the author mean when she states, "in the 21st century, businesses exist in a Lego world?"

2. PETER DRUCKER “THE GODFATHER OF MANAGEMENT”
(NOVEMBER 19, 1909 – NOVEMBER 11, 2005)
-ONE OF THE BEST-KNOWN & MOST WIDELY INFLUENTIAL THINKERS & WRITERS ON THE
SUBJECT OF MANAGEMENT THEORY & PRACTICE
-MAIN BELIEFS ABOUT MANAGEMENT:
1)PEOPLE ARE AN ORGANIZATION’S MOST VALUABLE ASSET
2)THERE IS NO BUSINESS WITHOUT A CUSTOMER
-COINED THE TERM “KNOWLEDGE WORKER” IN 1959
-A WORKER WHOSE MAIN CAPITAL IS KNOWLEDGE
(TEACHER, LAWYER, DOCTOR, ETC.)

3. DRUCKER’S CONSULTING CAREER
-DRUCKER WORKED WITH MANY MAJOR CORPORATIONS & BUSINESS
LEADERS

4. DRUCKER’S AWARDS & HONORS
-AWARDED NEW YORK UNIVERSITY’S HIGHEST HONOR, ITS
PRESIDENTIAL CITATION IN 1969
-INDUCTED INTO THE US BUSINESS HALL OF FAME IN 1996
-AWARDED PRESIDENTIAL MEDAL OF FREEDOM BY GEORGE W. BUSH
ON JULY 9, 2002
-HIS BOOK “THE PRACTICE OF MANAGEMENT” WAS VOTED THE 3RD
MOST INFLUENTIAL MANAGEMENT BOOK OF THE 20TH CENTURY
-RECEIVED 25 HONORARY DOCTORATE DEGREES FROM UNIVERSITIES

5. IN YOUR OPINION, WHAT ORGANIZATIONS* ARE
SUCCESSFUL? WHY?
*FOR OUR DISCUSSIONS OF DRUCKER WE WILL USE THE
TERM ORGANIZATION, NOT BUSINESS
ORGANIZATION: A GROUP OF PERSONS ORGANIZED FOR
SOME END OR WORK
WHAT MAKES AN ORGANIZATION SUCCESSFUL?

6. SUCCESSFUL BUSINESS ATTRIBUTES

7. 1) CUSTOMER SATISFACTION

8. 2) CUSTOMER LOYALTY

9. 3) PROFITABILITY
TOP 3 MOST PROFITABLE COMPANIES IN 2011
1: $41.6 BILLION 2: $26.9 BILLION 3: $25.9 BILLION

10. 4) MARKET SHARE
WHAT COMPANY IS THE WHAT COMPANY IS THE
LEADER IN MARKET LEADER IN MARKET
SHARE IN THE FAST- SHARE IN THE BEER
FOOD INDUSTRY? INDUSTRY?
13% 25%

11. 5) BRAND RECOGNITION

12. WORLD’S MOST POWERFUL BRANDS 2012
5
4
3
2
1

13. 6) PERCEIVED VALUE

14. MANAGEMENT
• “THE ACT OF GETTING PEOPLE TOGETHER TO ACCOMPLISH DESIRED GOALS.”
• IT IS ABOUT GETTING THE BEST OUT OF PEOPLE.
• IT IS A PROFESSION LIKE MEDICINE OR LAW.
6 FUNCTIONS OF MANAGEMENT:
• PLANNING: DECIDING WHAT NEEDS TO HAPPEN IN THE FUTURE & GENERATING
PLANS FOR ACTION.
• ORGANIZING: MAKING OPTIMUM USE OF THE RESOURCES REQUIRED TO ENABLE
THE SUCCESSFUL CARRYING OUT OF PLANS.
• STAFFING: JOB ANALYZING, RECRUITMENT, & HIRING INDIVIDUALS FOR
APPROPRIATE JOBS.
• LEADING: EXHIBITING SKILLS IN ORDER TO ENCOURAGE OTHERS TO PLAY AN
EFFECTIVE ROLE IN THE ORGANIZATION.
• CONTROLLING: MONITORING & CHECKING PROGRESS AGAINST PLANS, WHICH
MAY NEED MODIFICATION BASED ON FEEDBACK.
• MOTIVATING: THE PROCESS OF STIMULATING AN INDIVIDUAL TO TAKE ACTION &
ACCOMPLISH A DESIRED GOAL.

15. THE EVOLUTION OF ORGANIZATIONAL
MANAGEMENT.
-WOULD YOU BE MANAGING EMPLOYEES AT
D.G. YUENGLING & SON THE SAME TODAY AS
YOU WOULD HAVE IN 1829? WHY/WHY NOT?
-WHAT U.S. EVENTS HAVE CAUSED A
PARADIGM CHANGE IN MANAGEMENT?

16. EVENT: WARS
MANAGEMENT MODEL: ARMY COMMAND MODEL
MANAGEMENT TYPE:VERTICAL MANAGEMENT

17. EVENT: THE INDUSTRIAL REVOLUTION
MANAGEMENT MODEL: ASSEMBLY LINE MODEL
MANAGEMENT TYPE: HORIZONTAL MANAGEMENT

18. EVENT: TECHNOLOGY
MNAGEMENT MODEL: AUTOMATION MODEL
MANAGEMENT YPE: HUMAN DISPLACEMENT

19. EVENT: KNOWLEDGE WORKERS
MANAGEMENT MODEL: KNOWLEDGE-BASED MANAGEMENT MODEL
MANAGEMENT TYPE: ACCESSING, INTERPRETING, CONNECTING, &
TRANSLATING KNOWLEDGE