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Alessandro Griffi – University of Pisa
From:
A COMPARATIVE ANALYSIS OF STRATEGIES FOR DESIGN PROMOTION IN DIFFERENT NATIONAL
CONTEXTS
Gisele Raulik-Murphy, BDes MA
Universiti of Wales
Italy doesn’t have a real policy on Design Promotion
Specific attention committed to
innovative new firms, to continue and
modernise the traditional medium
firms of the Italian industrial system.
To implement this new network of
companies the Government sustains
technologic hubs and incubators.
Private no-profit associations were born
after the IIWW in order to promote and
implement the most appropriate
conditions for the design of goods and
services , through the cultural debate.
Design Associations sustained by local goverments organize
competitions and prizes in order to incentivize industrial designers to
develop their ideas.
Every year are organized in many Italians cities international fairs to
share new ideas and new products.
These fairs attract many different stakeholders:
Designers
Companies
Investors
Customers
Influencer
Italian national policy on design promotion

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Italian national policy on design promotion

  • 1. Alessandro Griffi – University of Pisa
  • 2. From: A COMPARATIVE ANALYSIS OF STRATEGIES FOR DESIGN PROMOTION IN DIFFERENT NATIONAL CONTEXTS Gisele Raulik-Murphy, BDes MA Universiti of Wales Italy doesn’t have a real policy on Design Promotion
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  • 7. Specific attention committed to innovative new firms, to continue and modernise the traditional medium firms of the Italian industrial system. To implement this new network of companies the Government sustains technologic hubs and incubators.
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  • 9. Private no-profit associations were born after the IIWW in order to promote and implement the most appropriate conditions for the design of goods and services , through the cultural debate.
  • 10. Design Associations sustained by local goverments organize competitions and prizes in order to incentivize industrial designers to develop their ideas.
  • 11.
  • 12. Every year are organized in many Italians cities international fairs to share new ideas and new products. These fairs attract many different stakeholders: Designers Companies Investors Customers Influencer