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The Open Access Method by Neal Stimler
The document discusses the open access method presented by Neal Stimler during a webinar for the European Common Culture project, outlining its significance in cultural institutions. It emphasizes the need for digital transformation, customer service, and partnerships in promoting open access to enhance audience engagement and sustainability. Additionally, it encourages organizations to immediately share content and dedicate it to the public domain to foster a vibrant cultural commons.
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The Open Access Method by Neal Stimler
- 1. The Open Access Method ByNeal Stimler 1
- 2. 2 Presented for #OpenGLAMnow December19, 2019 A webinar series part of the Swedish National Heritage Board’s participation in the Europeana Common Culture project. https://www.raa.se/in-english/events- seminars-and-cultural-experiences/open- digital-heritage/
- 3. Neal Stimler Senior Advisorand Business Development Specialist Balboa Park Online Collaborative https://www.nealstimler.com/ https://twitter.com/nealstimler https://www.linkedin.com/in/nealstimler/ http://bpoc.org/ 3
- 4. ● Over ADecade At The Metropolitan Museum of Art. ● Guided The Metropolitan Museum of Art, The Cleveland Museum of Art and others on Open Access. ● Serves Global Clients to strategize programming, digital operations for exhibitions and media partnerships for nonprofit institutions and technology initiatives that connect audiences to art, culture and science. 4
- 5. ● About DigitalTransformation ● Baseline Requirement ● Program Not a Project ● Mission Critical ● Enables Future Readiness ○ Sustainability ○ New Revenue ○ New Engagement Opportunities Open Access is... 5
- 6. ● Attorneys ○ In-HouseCounsel ○ External Counsel ● Board ● Consultants ● Creative Commons ● Executive Leadership Team ● Program Manager ○ Program Coordinator ● Product Area Team Co-Leaders ● Partners Open Access Program Team 6
- 7. ● Rights andReproductions ○ Legal Tools ■ Creative Commons Zero Public Domain Dedication ○ Policies ■ Online ■ Onsite ■ Request Process ○ Terms of Use Core Process and Product Areas 1-8 7
- 8. ● Cultural andCommunity Responsibility ○ Value Statement ○ Policies ○ Procedures ■ Collections Management ■ Collaborative Publishing ■ Collaborative Programs Core Process and Product Areas 2-8 8
- 9. ● Systems andSupport ○ Collections Management ○ Digital Asset Management ○ Media Assets ○ Metadata ○ Websites ○ GitHub Repositories ○ Application Programming Interface ○ Media Servers Core Process and Product Areas 3-8 9
- 10. ● Customer Service ○Inquires ○ Fulfillment Services ■ No - Usage Fees ■ Yes - Digitization Fees ■ Yes - Service Fees ● Partners ○ Licensing Core Process and Product Areas 4-8 10
- 11. ● Marketing andCommunications ○ Key Messages ■ Open Access is… ● The Most Important Thing Your Organization Will Do ○ More Than Any Building, Event, Exhibition, Project or Publication ● Serves Cosmopolitanism and Global Community ● Essential to Sustainability and Public Engagement ● The Demonstration of Your Organization’s Mission Core Process and Product Areas 5-8 11
- 12. ● Digital Content ○Analytics and Dashboard ○ Mobile Applications ○ Blog Posts ○ Frequently Asked Questions ○ In The News ○ Partners ○ Social Media ○ Websites ○ Video Core Process and Product Areas 6-8 12
- 13. ● Collaboration andPartnerships ○ Artists ○ Donors and Funders ○ Content Distribution ○ Commercial ○ Learning Core Process and Product Areas 7-8 13
- 14. ● Merchandise andRetail ○ Brand and Trademark ○ Corporations ○ Independent Makers ○ Startups Core Process and Product Areas 8-8 14
- 15. ● Launch Event ●Live Stream ● Partner Prototypes and Demonstrations ● Press Release ● Press Campaign *Launch is the beginning not the end! Launch 15
- 16. ● What’s Partof and Immediately After Launch ○ Improve Quality of Collections Data and Media Assets ■ ALT Tags ■ Verbal Description ■ Translation ■ Transcription ■ User-Generated Content ○ Solicit User Feedback Program Development 1-7 16
- 17. ● Ethos YourOrganization Needs ○ Drive ○ Entrepreneurship ○ Intrapreneurship ○ International Exchange ○ Focus ○ Free Markets ○ Competition Program Development 2-7 17
- 18. ● What YourOrganization Should Make ○ Digital Products and Services ■ Artificial Intelligence ■ Events ■ Exhibitions ■ Mixed Reality ● Augmented Reality ● Virtual Reality ■ Mobile Applications Program Development 3-7 ● Public Programs ● Websites ● Streaming Services ○ Podcasts ○ Video ● Social Media ○ Advertising ○ Content Engagement ● Video on Demand ● Video Games 18
- 19. ● Learning ○ DigitalLearning Programs ■ STEAM ■ STEM ■ Massive Open Online Courses (MOOCs) ■ Curriculum Alignment ■ Ally With Teachers ■ Student Centered Learning Program Development 4-7 ● Open Educational Resources ○ Lesson Plans ○ Online Learning Platforms ○ Encyclopedias ○ Data ○ Media Assets ○ Textbooks ○ Monographs 19
- 20. ● Organizational Publications ○ Conservation Research ○Exhibitions Catalogs ○ Scientific Research ○ Symposium Proceedings ○ Special Publications Program Development 5-7 ● Commissions ○ New Artworks ○ New Code ○ New Research ○ New Work-for-Hire Content Production 20
- 21. ● Partnerships ○ Licensing ■Art Resource ■ Bridgeman ■ Getty Images ○ Technology ■ Amazon ■ Artsy ■ Google ■ Microsoft ■ Sketchfab Program Development 6-7 ○ Academic ■ Artstor ■ JSTOR ■ Oxford Art Online ○ Open Access ■ Creative Commons ■ Internet Archive ■ Wikimedia ■ Europeana 21
- 22. Living. Vibrant. Vital. CulturalOrganizations can create content and dedicate it to the public domain now. DO NOT WAIT. DO NOT DO IT IN ANOTHER 100 YEARS. DO IT NOW! The Commons of Now 22
- 23. 23 Share It! This workis licensed under a Creative Commons Attribution International License "CC-BY."
- 24. Neal Stimler Senior Advisorand Business Development Specialist Balboa Park Online Collaborative https://www.nealstimler.com/ https://twitter.com/nealstimler https://www.linkedin.com/in/nealstimler/ http://bpoc.org/ 24