![[Friends]
[Amis]](https://image.slidesharecdn.com/droidcontunisia-120517082419-phpapp01/85/Droidcon-tunisia-16-320.jpg)
![[toys]
[jouets]](https://image.slidesharecdn.com/droidcontunisia-120517082419-phpapp01/85/Droidcon-tunisia-23-320.jpg)
![[objective]
[objectif]](https://image.slidesharecdn.com/droidcontunisia-120517082419-phpapp01/85/Droidcon-tunisia-40-320.jpg)
![[full]
[plein]](https://image.slidesharecdn.com/droidcontunisia-120517082419-phpapp01/85/Droidcon-tunisia-44-320.jpg)
Uploaded byThibaut Rouffineau
Droidcon tunisia
This document discusses the mobile app landscape and challenges some common assumptions about apps. It notes that the number of apps and downloads continues to grow rapidly across platforms like Android, iOS, Nokia and Windows Phone. However, it argues that apps are not defined by technology, are not necessarily a business model, and are not just a distribution method. The top websites still account for a large percentage of total web traffic. It encourages developers to think beyond traditional notions of what an app is and how it fits within their business.
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Droidcon tunisia
- 1. SnAPPing! End ofthe clichés! Thibaut Rouffineau www.wipconnector.com uk.droidcon.com @thibautR
- 2.
- 3. "I'm going todestroy Android, because it's a stolen product” goodevil-0 "I'm willing to go thermonuclear war on this”
- 12. What do youlove about black and white?
- 14. "I'm going todestroy Android, because it's a stolen product” goodevil-0 "I'm willing to go thermonuclear war on this”
- 15.
- 16. [Friends] [Amis]
- 17.
- 18. Most expensive peoplein the (tech) world! Acquisition cost per employee, from www.waxy.org, April 2012
- 20.
- 22.
- 23. [toys] [jouets]
- 24.
- 25.
- 26.
- 27.
- 28.
- 29. Attention yes, Longtail ... no
- 30.
- 31.
- 32. Some managed todeal with it
- 33. Android & iPhoneleading the innovation battle Mobile Monday London Demo May 2011
- 34. Momo Demo day…1 year later 1 2 Android iPhone 8 Web Desktop 5
- 35.
- 36. The bad olddays BAD GOOD Br ow ser Br ow ser FB iPhone FB Andr oid m t ouch FB API
- 37. Then a bitbetter ANY Br ow ser FB iPhone FB Andr oid Pr og-E m .f acebook .com FB API
- 38. Today ANY Brow ser FB iPhone FB Andr oid Faceweb Faceweb Pr og-E m .f acebook .com FB API
- 39. Now… Native Nat ive M-Sit e M-Web
- 40. [objective] [objectif]
- 41. Apps do notmake money anymore!
- 42.
- 43. But app-based businessmodel explode! CV app Technology showcase Development services for Brand, OEM Branded product or service B2B Branded product or service B2C Marketing agency Production agency Near-shore outsourcing Operator
- 44. [full] [plein]
- 45.
- 46. Open playing appfield? Android iOS Nokia WP7 Apps 450,000 550,000 65,000 70,000 Download/ 1.1B 1.2B 390M <35M month Average download 2444 2181 6000 500 per month per app Data: various announcements by vendors
- 47. 6 months ago… Android iOS Nokia WP7 Apps 320,000 500,000+ 50,000 35,000 Download/ 1.1B 1B 300M <35M month Average download 3300 2000 6000 1000 per month per app Data: various announcements by vendors
- 48. How many newwebsites in 2011? 300 million Added websites in 2011 555 million sites in total according to royal.pingdom.com http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/
- 49. Open playing appfield? Android iOS Nokia Web Apps 450,000 550,000 65,000 555M Download/ month & 1.1B 1.2B 390M 10,000B Page Views per month Average download per month per 2444 2181 6000 18,000 app / PV per site Data: various announcements by vendors
- 50. 6 months ago Android iOS Nokia Web Apps 320,000 500,000+ 50,000 255M Download/ month & 1.1B 1B 300M 2,600B Page Views per month Average download per month per 3300 2000 6000 11,000 app / PV per site Data: various announcements by vendors
- 52. Top 10 websitesmake up …….. of traffic!
- 53. Top 10 websitesmake up 41% of traffic!
- 56.
- 57.
- 58. Math again! New apps / year 200,000 Cost of production $5,000 Cost of marketing $1,250 Developer total yearly marketing budget $55,000,000
- 59. Compare • $660MGoogle Sales& Marketing budget Q3’10 • $486M Apple advertising budget in 2008 • $400M Windows Phone 7 launch budget
- 60. Challenge the appsdogma! Apps are NOT what apps developers do! Apps are NOT bound to a technology! Apps are NOT a business model! Apps are NOT a distribution method
- 61. Thank you!! Seeyou in London in October! Thibaut Rouffineau Droidcon www.wipconnector.com London uk.droidcon.com @thibautR
Editor's Notes
- #6 Before the iPhone we lived in a Dark Dark world
- #7 This is the iPhone redefining the world of mobile software... Before the iPhone nothing!!!The iPhone creates the market
- #8 Android !!! Complex, moving all the time, difficult to find developers, uncertain, fragmented!!
- #9 Fortunately the Web is coming to save us... Unfragmented, universal, simple completely open... The whole opposite from Android
- #10 But Operators are meddling with it!!! WAC, restricted access to website
- #11 Web versus apps!!! Wherever I go this is the debate, I’m used to saying ... As an event organizer when you do not know what subject to have for a debate... Go for it!!!
- #12 iPhone versus Android : Do no evil ! Do make money!
- #13 And now comes the 3rd option by MrElop!!!
- #18 Friends - dostirkra
- #25 Toys - laybalotfay
- #37 OnavoDoat.comGoWarGuardian