This document discusses how several companies have used information systems and business intelligence technologies to improve their business operations. It provides examples of a courier company using GPS tracking to optimize deliveries, an e-commerce company using customer data software to analyze trends, and a cable company using statistical analysis of customer service records to identify at-risk customers. The document also discusses how a law firm implemented business intelligence tools to help lawyers track budgets and costs in real time. It suggests job search engines and ride-hailing apps as other industries that could benefit from these technologies.

1. INFORMATION SYSTEMS IN
BUSINESS - CASE STUDY

2. Q.1) How do information technologies contribute to
the business success of the companies depicted in this
case?
•Unlike the phone dispatchers now the courier companies uses
GPS-enabled handhelds so that couriers can be tracked and
orders can be communicated electronically. It also focuses on
making online booking easy and rewarding using user friendly
applications thereby eliminating delivery guesswork.
•E-Courier uses the software called SeeWhy that tries to
generate customer data more quickly. It reports what’s
happening with customers instantly. The software interprets the
data by comparing it with the previous information and trends.

3. •(continued...)
•Cablecom used SPSS’s statistical software to mine customer
data primarily from trouble tickets to build a model that could
flag when a customer was at a higher risk of leaving. Online
customer survey was created for customer dissatisfaction.
•Law firm’s traditional method of analyzing collected fees and
profit used a spreadsheet that was complicated and lengthy.
Bryan Cave’s CIO John Alber decided it was better to build an
easy-to-understand interface using business intelligence tools.
The Company used its first BI tool in 2004. The tools also
allow lawyers to track budgets in real time so that they can
make adjustments quickly.

4. Q.2) What other professions could benefit from
business intelligence technologies, and how?
• Job search engines such as monster.com, naukri.com.
• Cab booking apps like Ola and Uber which have
revolutionised transport system in young India.

5. Q.3) In addition to those noted in the Cablecomm case,
what other actions could be taken and would you consider
letting some customers leave anyway?
 For Customer Dissatisfaction, Cablecom used two
software's SPSS’s statistical software and survey research
software.
SPSS statistical says:
1. How many times problem happened.
2. How much time it took to rectify the problem.
SPSS survey research says:
1. When customers switch most – between 12-14 months.
2. After how many months of services customer get bored.

6. DRAWBACKS
 SPSS Statistical
Software may or may not tell what the problem was.
• SPSS survey Research
It takes so much time like 7-9 months to find out the
problem.
Actions to be Taken:
Send them a survey monthly or quarterly what type
problem they are facing. Acknowledge them with gifts.