The document provides a case study presented by six students to their lecturer. It includes three questions related to how information technologies contribute to business success based on three companies - eCourier, Cablecom, and Bryan Cave Law Firm. It also includes two real world activity questions about researching latest business intelligence technologies and factors influencing companies' decisions to innovate. The students provided detailed responses to each question analyzing the case studies and giving examples.

1. Case - 1, Group- 1
Date : 4 December, 2023; Monday
Presented by
 Dip Sarker Christopher (497)
 Golam Kibria (523)
 Md. Ferdanur Rahman
Resun(508)
 Shiuli Akter Liza (517)
 Halima Akter (500)
 Md Ridoy Hossen (525)
Submitted to
Ms. Rifat Nowshera
Lecturer
Southeast Business School
eCourier, Cablecom, and Bryan Cave: Delivering Value through Business
Intelligence

2. CASE STUDY QUESTIONS REAL WORLD ACTIVITIES
1
How do information
technologies contribute to
the business success of the
companies depicted in the
case? Provide an example
from each company
explaining how the
technology implemented
led to improved
performance.
2
In the case of law firm
Bryan Cave discussed
above, the use of BI
technology to improve the
availability, access, and
presentation of existing
information allowed them
to provide tailored and
innovative services to
their customers. What
other professions could
benefit from a similar use
of these technologies, and
how? Develop two
different possibilities.
3
Cablecom developed a
prediction model to better
identify those customers at
risk of switching to other
company in the near
future. In addition to those
noted in the case, what
other actions could be
taken if that information
were available? Give
some examples of these.
Would you consider
letting some customers
leave anyway? Why?
1
Use the Internet to
research the latest
offerings in business
intelligence technologies
and their uses by
companies. What
differences can you find
with those reviewed in
the case? Prepare a
report to summarize your
findings and highlight new
and innovative uses of
these technologies.
2
Why do some companies
in a given industry, like
eCourier above, adopt
and deploy innovative
technologies while others
in the same line of
business do not? Break
into small groups with
your classmates to discuss
what characteristics of
companies could
influence their decision to
innovate with the use of
information technologies.

3. 1
How do information technologies contribute to the business success of the companies depicted in the case? Provide an
example from each company explaining how the technology implemented led to improved performance.
eCourier
1. eCourier used operational business intelligence software from a
company called SeeWhy.
2. This software allowed eCourier to monitor inactive client accounts
and booking changes.
3. To monitor dormant accounts and booking changes.
4. New data saved eCourier money by reducing the requirement for
extra staff to monitor service satisfaction.

4. 1
How do information technologies contribute to the business success of the companies depicted in the case? Provide an
example from each company explaining how the technology implemented led to improved performance.
Cablecom
1. Cablecom used SPSSfor data mining and Dimensions for survey
research.
2. Statistical software filtered client data for problems.
3. The software provided a more accurate view of client satisfaction.
4. Cablecom used these two technologies to identify unhappy
consumers and keep them.

5. 1
How do information technologies contribute to the business success of the companies depicted in the case? Provide an
example from each company explaining how the technology implemented led to improved performance.
m
nd Dimensions for survey
for problems.
view of client satisfaction.
to identify unhappy
Bryan Cave
1. BryanCavelawfirm implemented business intelligence
tools
2. These techniqueslet the firmmaximizeprofitswhile meeting
client needs for set pricing.
3. BI tools trackedbudgetsandresourceusagein realtime,
improvingprojectmanagementandclient billing.
4. A diversitypanel improvedclient reportingtransparency.

6. CASE STUDY QUESTIONS REAL WORLD ACTIVITIES
1
How do information
technologies contribute to
the business success of the
companies depicted in the
case? Provide an example
from each company
explaining how the
technology implemented
led to improved
performance.
2
In the case of law firm
Bryan Cave discussed
above, the use of BI
technology to improve the
availability, access, and
presentation of existing
information allowed them
to provide tailored and
innovative services to
their customers. What
other professions could
benefit from a similar use
of these technologies, and
how? Develop two
different possibilities.
3
Cablecom developed a
prediction model to better
identify those customers at
risk of switching to other
company in the near
future. In addition to those
noted in the case, what
other actions could be
taken if that information
were available? Give
some examples of these.
Would you consider
letting some customers
leave anyway? Why?
1
Use the Internet to
research the latest
offerings in business
intelligence technologies
and their uses by
companies. What
differences can you find
with those reviewed in
the case? Prepare a
report to summarize your
findings and highlight new
and innovative uses of
these technologies.
2
Why do some companies
in a given industry, like
eCourier above, adopt
and deploy innovative
technologies while others
in the same line of
business do not? Break
into small groups with
your classmates to discuss
what characteristics of
companies could
influence their decision to
innovate with the use of
information technologies.

7. 2
In the case of law firm Bryan Cave discussed above, the use of BI technology to improve the availability, access, and
presentation of existing information allowed them to provide tailored and innovative services to their customers. What
other professions could benefit from a similar use of these technologies, and how? Develop two different possibilities.
The use of Business
Intelligence (BI)
technology in Bryan Cave
can be can enable
specialized and
innovative services in
different fields.
As example…

8. 2
In the case of law firm Bryan Cave discussed above, the use of BI technology to improve the availability, access, and
presentation of existing information allowed them to provide tailored and innovative services to their customers. What
other professions could benefit from a similar use of these technologies, and how? Develop two different possibilities.
The use of Business
Intelligence (BI)
technology in Bryan Cave
can be can enable
specialized and
innovative services in
different fields.
As example…
1
2
Healthcare Industry
to analyze patient data, treatment outcomes, and operational efficiency.
a) Improve Patient Care
b) Operational Efficiency
c) Predictive Analytics for Public Health
Education Sector
Use BI technologies to monitor student performance, interaction, and
utilization of resources.
a) Personalized Learning
b) Resource Management
c) Strategic Decision Making

9. CASE STUDY QUESTIONS REAL WORLD ACTIVITIES
1
How do information
technologies contribute to
the business success of the
companies depicted in the
case? Provide an example
from each company
explaining how the
technology implemented
led to improved
performance.
2
In the case of law firm
Bryan Cave discussed
above, the use of BI
technology to improve the
availability, access, and
presentation of existing
information allowed them
to provide tailored and
innovative services to
their customers. What
other professions could
benefit from a similar use
of these technologies, and
how? Develop two
different possibilities.
3
Cablecom developed a
prediction model to better
identify those customers at
risk of switching to other
company in the near
future. In addition to those
noted in the case, what
other actions could be
taken if that information
were available? Give
some examples of these.
Would you consider
letting some customers
leave anyway? Why?
1
Use the Internet to
research the latest
offerings in business
intelligence technologies
and their uses by
companies. What
differences can you find
with those reviewed in
the case? Prepare a
report to summarize your
findings and highlight new
and innovative uses of
these technologies.
2
Why do some companies
in a given industry, like
eCourier above, adopt
and deploy innovative
technologies while others
in the same line of
business do not? Break
into small groups with
your classmates to discuss
what characteristics of
companies could
influence their decision to
innovate with the use of
information technologies.

10. 3
Cablecom developed a prediction model to better identify those customers at risk of switching to other company in the near
future. In addition to those noted in the case, what other actions could be taken if that information were available? Give some
examples of these. Would you consider letting some customers leave anyway? Why?
Considering the financial and strategic elements of customer retention, a comprehensive
review of the long-term effects on the firm should precede the decision to allow consumers to
leave.

11. 3
Cablecom developed a prediction model to better identify those customers at risk of switching to other company in the near
future. In addition to those noted in the case, what other actions could be taken if that information were available? Give some
examples of these. Would you consider letting some customers leave anyway? Why?
Considering the financial and strategic elements of customer retention, a comprehensive
review of the long-term effects on the firm should precede the decision to allow consumers to
leave.
Proactive Customer Outreach
Enhanced Customer Support
Service Quality Improvement
Customer Loyalty Programs
Strategic Focus
Resource Allocation

12. CASE STUDY QUESTIONS REAL WORLD ACTIVITIES
1
How do information
technologies contribute to
the business success of the
companies depicted in the
case? Provide an example
from each company
explaining how the
technology implemented
led to improved
performance.
2
In the case of law firm
Bryan Cave discussed
above, the use of BI
technology to improve the
availability, access, and
presentation of existing
information allowed them
to provide tailored and
innovative services to
their customers. What
other professions could
benefit from a similar use
of these technologies, and
how? Develop two
different possibilities.
3
Cablecom developed a
prediction model to better
identify those customers at
risk of switching to other
company in the near
future. In addition to those
noted in the case, what
other actions could be
taken if that information
were available? Give
some examples of these.
Would you consider
letting some customers
leave anyway? Why?
1
Use the Internet to
research the latest
offerings in business
intelligence technologies
and their uses by
companies. What
differences can you find
with those reviewed in
the case? Prepare a
report to summarize your
findings and highlight new
and innovative uses of
these technologies.
2
Why do some companies
in a given industry, like
eCourier above, adopt
and deploy innovative
technologies while others
in the same line of
business do not? Break
into small groups with
your classmates to discuss
what characteristics of
companies could
influence their decision to
innovate with the use of
information technologies.

13. E-Commerce Analytics:
E-commerce analytics optimize the online purchasing funnel, analyzing traffic, conversion, retention, and loyalty, while
Shopify provides performance monitoring and tailored consumer interaction.
Geo-Analytics Platform:
Geo-analytics technologies like Orbital Insight use satellite images and geolocation to forecast landscape change in
numerous areas, including navigation and geofencing.
Online Behavioral Analysis System:
Lotte.com increased revenues by $10 million and customer loyalty by using behavioral analysis, a new website, and
targeted marketing.
Image Recognition and Visual Analytics:
This analytics category extracts information from photos and videos using computer vision and machine learning.
1
Use the Internet to research the latest offerings in business intelligence technologies and their uses by companies. What
differences can you find with those reviewed in the case? Prepare a report to summarize your findings and highlight new and
innovative uses of these technologies.
1.
2.
3.
4.

14. CASE STUDY QUESTIONS REAL WORLD ACTIVITIES
1
How do information
technologies contribute to
the business success of the
companies depicted in the
case? Provide an example
from each company
explaining how the
technology implemented
led to improved
performance.
2
In the case of law firm
Bryan Cave discussed
above, the use of BI
technology to improve the
availability, access, and
presentation of existing
information allowed them
to provide tailored and
innovative services to
their customers. What
other professions could
benefit from a similar use
of these technologies, and
how? Develop two
different possibilities.
3
Cablecom developed a
prediction model to better
identify those customers at
risk of switching to other
company in the near
future. In addition to those
noted in the case, what
other actions could be
taken if that information
were available? Give
some examples of these.
Would you consider
letting some customers
leave anyway? Why?
1
Use the Internet to
research the latest
offerings in business
intelligence technologies
and their uses by
companies. What
differences can you find
with those reviewed in
the case? Prepare a
report to summarize your
findings and highlight new
and innovative uses of
these technologies.
2
Why do some companies
in a given industry, like
eCourier above, adopt
and deploy innovative
technologies while others
in the same line of
business do not? Break
into small groups with
your classmates to discuss
what characteristics of
companies could
influence their decision to
innovate with the use of
information technologies.

15. Why do some companies in a given industry, like eCourier above, adopt and deploy innovative technologies while others
in the same line of business do not? Break into small groups with your classmates to discuss what characteristics of
companies could influence their decision to innovate with the use of information technologies.
3
Financial Resources
Financial strength is essential for
investing in innovation, as new
technologies often require
significant initial investments.
2
Company Culture
Innovative and risk-taking
companies are more likely to
embrace new technology than
those that refuse changes.
1
Leadership and Vision
Companies led by visionaries
recognize technology's potential,
invest more in creative ways for
competitive advantage.
4
Market Position and
Competition
Competition motivates businesses
to adopt new technology seeking an
advantage, while market leaders
may not innovate.
5
Customer Demand
and Expectations
ECourier's customer-focused
innovations show how customer-
focused businesses employ technology
to improve customer experience.

16. Why do some companies in a given industry, like eCourier above, adopt and deploy innovative technologies while others
in the same line of business do not? Break into small groups with your classmates to discuss what characteristics of
companies could influence their decision to innovate with the use of information technologies.
8
Risk Appetite
Companies' risk appetites affect
their use of new and uncertain
technology.
7
Technological
Competency and
Readiness
The regulatory environment
may stimulate or inhibit the
use of technology, while
severe limitations can limit or
increase expenses..
6
Regulatory Environment
Companies led by visionaries recognize
technology's potential, invest more in
creative ways for competitive
advantage.
9
Strategic Priorities
Industry type can impact usage of
technology. Companies spend more
in innovative technology in fast-
changing industries.
10
Industry Advances
Companies invest in innovative
technology more in fast-changing
sectors.

17. Thank You