This document is a feedback and benchmark report for Adbuka doo's entry in the "The best online marketing campaign" category of the IT Awards 2014. Adbuka doo was the winner of this category. The report compares Adbuka doo's scores on each judging criteria to the benchmark scores of the winner and lowest finalist. Adbuka doo scored higher than the benchmarks on all criteria, with variances ranging from 6 to 14 points. The judges' comments praise Adbuka doo for their transparent and serious business approach, well-implemented responsive design, and registered trademark. The judges suggest adding a video for new customers to further explain how the service works.

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IT Awards 2014
Feedback and Benchmark Report
Awards Programme: IT Awards 2014
Category: The best online marketing campaign
Company Name: Adbuka doo
Entry Name: www. adbuka.com
Entry Status: Winner
Dear Mr Saša Jovanović,
Thank you for entering the IT Awards 2014. We are delighted with the response to the Awards and look
forward to working with you to maximise the benefit of what I am sure you will agree has already proved an
extremely worthwhile initiative.
We have pleasure in enclosing the Benchmark Report for your organisations’ entry into this year’s Awards.
The Benchmark Report comprises two sections.
Section 1. Shows the total score the judges awarded to your entry for each of the criteria vs. the scores of
the winner of the category. For non-finalists the score is benchmarked against the lowest finalist.
The description is the criteria used by the judges and the score is simply the sum of the scores awarded by
the judges. The benchmark score helps to show how close you came to either winning or becoming a
finalist and where you may be able to improve your submission or presentation in the future.
The scores are based on the information provided in the entry submission.
Section 2. This section contains judge’s comments about the entry. It is hoped these comments provide
some insight – again so that possible improvements can be considered for the future.
N.B. The scores and comments are not attributed for obvious reasons and we ask on behalf of the judges
that attempts are not made to contact them for more information.
Should you have any queries or indeed feedback on the reports please contact the organisers of the IT
Awards 2014 via judging@it-awards.org
Please send us testimonials about IT Awards 2014 and give your feedback at: support@it-awards.org

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Section 1 - Benchmark scores
Description Your Score Benchmark Variance
An innovative, original and creative approach that includes consideration of
markets, challenges, competition and changing customer needs
94 80 14
Usefulness, Visibility and Competitiveness: Show to us that special thing that
sets you apart from others and in which way you make your mark on web and
our lives.
88 82 6
Measurable success: can the team demonstrate significant commercial
success?
92 78 14
Business policy and marketing strategy: write about your business policy and
marketing strategy and give us reason to believe that you are unique.
86 76 10
TOTAL 360 316 44

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Section 2 - Judges' Comments
Even if I have bad opinion on promo material on websites I get it is necessary, and I like when it is
organised. In this business everything is a good targeting and it Is very hard to do it, but as I can see
the team in Adbuka give their best to keep up with demanding environment.
It is clean and easy. We had similar offers, but from experience you need to work hard to keep clients
and your name clear. Most companies in this work already closed their doors because they have
shady business politics. As I can see team behind this project works to be transparent, and that is the
part I like. Beside that I think if your offer and targeting is good than maybe you have a chance to
success in this fast changing environment and when the most people think that end of marketing is
one boost post on Facebook. Keep up with good work and all the best.
The idea of this project it is not new, but it is well implemented. First plus on responsive design.
Second plus on registered trademark. Those 2 things I first notice and there are not maybe on crucial
importance but it really gives a nice picture of company and their seriousness. As I go deeper I can
see maybe little confusions for new “dummy” clients, even if you had with browse adds to see how it
looks like. Maybe some video should be great to add as explanation. Overall I think it is a good
project, worthy and that it should be more talked about.