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Leading the IT Evolution 
IT and Cloud Trends 
AFCOM Southern California 
Tim Crawford 
Sep 11, 2014
THE ANTHROPOLOGY OF IT 
©2014 AVOA | http://avoa.com/ 2
Changing the Game 
• Complexity 
• Changing the 
Business Rules 
• Business-centric 
©2014 AVOA | http://avoa.com/ 3
Significant Changes Through Time 
THE EVOLUTION OF IT 
©2014 AVOA | http://avoa.com/ 4
CHANGING THE ROLE OF IT 
©2014 AVOA | http://avoa.com/ 5
IT is About Value Creation 
• Business Centric 
• Customers are 
not Internal Users 
• IT Enables New 
Business 
Opportunities 
“If I had asked people 
what they wanted, they 
would have said faster 
horses.” –Henry Ford 
©2014 AVOA | http://avoa.com/ 6
Changes in IT Dynamics 
Cloud 
Computing 
Scale 
Workload 
Optimization 
BYOD/ CoIT 
Complexity 
Shadow IT 
Commitments 
© 2014 AVOA | http://avoa.com/ 7
Moving to Focus on Data 
© 2014 AVOA | http://avoa.com/ 8 
Cloud 
Computing 
Scale 
Workload 
Optimization 
BYOD/ CoIT 
Complexity 
Shadow IT 
Commitments 
Data 
Data 
Warehouse 
Machine 
Data 
IoT: Internet 
of Things 
Social Data
The Data Tsunami 
• By 2020 total data = 
40zb or 5,200gb for 
every man, woman 
and child on earth 
• The four V’s of data 
• Data Gravity 
• Automation & 
Visualization 
• Internet of Things 
(IoT) 
©2014 AVOA | http://avoa.com/ 9
IoT’s Impact on Data 
114 Boeing 787’s Globally 
©2014 AVOA | http://avoa.com/ 10 
40pb/ day 
607 Boeing 737’s in SWA Fleet 
256pb/ day
WHY ZERO FOOTPRINT? 
© 2014 AVOA | http://avoa.com/ 11
Innovation Maturity 
“The rate in which innovation matures is 
increasing over time.” 
© 2014 AVOA | http://avoa.com/ 12
Innovation & Change 
• ve·loc·i·ty (noun): the speed of an 
object and its direction of motion. 
• Challenges: 
– Organization 
– Process/ Governance 
– Technology 
– Paradigm 
Time 
Innovation & 
Change 
© 2012 Tim M. 
Crawford 
Gap = Breaking 
Point 
© 2014 AVOA | http://avoa.com/ 13
The Cloud Lever 
• Single largest 
opportunity for IT 
• Stages of Maturity 
• Public, Private, 
Hybrid 
• Importance of 
DevOps 
SaaS 
PaaS 
IaaS 
Differentiation 
Cost 
©2014 AVOA | http://avoa.com/ 14
Cloud’s Impact on Data Centers 
• Speed 
• Agility 
• Density 
©2014 AVOA | http://avoa.com/ 15
A Workload is not a Workload 
Web-Scale 
• Monolithic 
application 
• Large scale 
• Tuning 
infrastructure 
Enterprise 
• Workload 
variety 
• Mixed 
characteristics 
• Limited scale 
• Little/ no 
tuning possible 
©2014 AVOA | http://avoa.com/ 16
WHAT IS A ZERO IT 
INFRASTRUCTURE FOOTPRINT? 
© 2014 AVOA | http://avoa.com/ 17
The Traditional Data Center 
Data Center 
© 2014 AVOA | http://avoa.com/ 18 
3rd Party 
Power 
Cooling 
Network 
Real 
Estate
Zero Footprint Data Center 
© 2014 AVOA | http://avoa.com/ 19
Death of the Data Center 
• Are Data Centers dead? 
Enterprise Data 
©2014 AVOA | http://avoa.com/ 20 
Centers 
Mixed use 
& size 
Colocation/ 
Commercial 
Data 
Centers 
Large-scale 
and 
use
EVOLUTION OF THE ENTERPRISE 
DATA CENTER 
©2014 AVOA | http://avoa.com/ 21
Enterprise Data Center 
Migration 
©2014 AVOA | http://avoa.com/ 22 
Enterprise 
Data Center 
Colocation 
(wholesale/ 
retail) 
Hosted 
Infrastructure Cloud
Maturity Model 
Infrastructure Maturity Model 
© 2014 AVOA | http://avoa.com/ 23 
1. Internal 
Only 
5. Hosted 
4. Shared Infrastructure 
3. Colocation Only 
2. Internal + 
Colocation 
© 2013 AVOA | Tim M. Crawford
Changes to the industry from the Enterprise and Provider 
perspectives 
DATA CENTER INDUSTRY SHIFTS 
©2014 AVOA | http://avoa.com/ 24
Data Center Evaluation Metrics 
©2014 AVOA | http://avoa.com/ 25 
Then (focus on 
facility) 
• Location 
• Power 
• Cooling 
• Network 
Now (focus on 
ecosystem) 
• Location 
• Geo-diversity 
• Power 
• Density 
• Cooling 
• Density 
• Network 
• Backbone 
• Peering 
• Ecosystem 
• Cloud 
Providers
Data Center Opportunities 
• Ecosystem, ecosystem, ecosystem 
• Impact of cloud verticals 
• Mixed and specialized use 
• Colocation vs. cloud providers 
©2014 AVOA | http://avoa.com/ 26
A Call to Action 
• Data Center Strategy 
• Holistic Cloud Strategy 
• Align directly with Business Strategy 
Data Center Provider 
©2014 AVOA | http://avoa.com/ 27 
Enterprise 
• Flexibility 
• Cloud enablement 
• Ecosystem development
Questions… 
• Contact Info 
– Tim M. Crawford | @tcrawford 
– AVOA | http://avoa.com/ 
• http://avoa.com/presentations/ 
© 2014 AVOA | http://avoa.com/ 28

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IT and Cloud Trends

  • 1. Leading the IT Evolution IT and Cloud Trends AFCOM Southern California Tim Crawford Sep 11, 2014
  • 2. THE ANTHROPOLOGY OF IT ©2014 AVOA | http://avoa.com/ 2
  • 3. Changing the Game • Complexity • Changing the Business Rules • Business-centric ©2014 AVOA | http://avoa.com/ 3
  • 4. Significant Changes Through Time THE EVOLUTION OF IT ©2014 AVOA | http://avoa.com/ 4
  • 5. CHANGING THE ROLE OF IT ©2014 AVOA | http://avoa.com/ 5
  • 6. IT is About Value Creation • Business Centric • Customers are not Internal Users • IT Enables New Business Opportunities “If I had asked people what they wanted, they would have said faster horses.” –Henry Ford ©2014 AVOA | http://avoa.com/ 6
  • 7. Changes in IT Dynamics Cloud Computing Scale Workload Optimization BYOD/ CoIT Complexity Shadow IT Commitments © 2014 AVOA | http://avoa.com/ 7
  • 8. Moving to Focus on Data © 2014 AVOA | http://avoa.com/ 8 Cloud Computing Scale Workload Optimization BYOD/ CoIT Complexity Shadow IT Commitments Data Data Warehouse Machine Data IoT: Internet of Things Social Data
  • 9. The Data Tsunami • By 2020 total data = 40zb or 5,200gb for every man, woman and child on earth • The four V’s of data • Data Gravity • Automation & Visualization • Internet of Things (IoT) ©2014 AVOA | http://avoa.com/ 9
  • 10. IoT’s Impact on Data 114 Boeing 787’s Globally ©2014 AVOA | http://avoa.com/ 10 40pb/ day 607 Boeing 737’s in SWA Fleet 256pb/ day
  • 11. WHY ZERO FOOTPRINT? © 2014 AVOA | http://avoa.com/ 11
  • 12. Innovation Maturity “The rate in which innovation matures is increasing over time.” © 2014 AVOA | http://avoa.com/ 12
  • 13. Innovation & Change • ve·loc·i·ty (noun): the speed of an object and its direction of motion. • Challenges: – Organization – Process/ Governance – Technology – Paradigm Time Innovation & Change © 2012 Tim M. Crawford Gap = Breaking Point © 2014 AVOA | http://avoa.com/ 13
  • 14. The Cloud Lever • Single largest opportunity for IT • Stages of Maturity • Public, Private, Hybrid • Importance of DevOps SaaS PaaS IaaS Differentiation Cost ©2014 AVOA | http://avoa.com/ 14
  • 15. Cloud’s Impact on Data Centers • Speed • Agility • Density ©2014 AVOA | http://avoa.com/ 15
  • 16. A Workload is not a Workload Web-Scale • Monolithic application • Large scale • Tuning infrastructure Enterprise • Workload variety • Mixed characteristics • Limited scale • Little/ no tuning possible ©2014 AVOA | http://avoa.com/ 16
  • 17. WHAT IS A ZERO IT INFRASTRUCTURE FOOTPRINT? © 2014 AVOA | http://avoa.com/ 17
  • 18. The Traditional Data Center Data Center © 2014 AVOA | http://avoa.com/ 18 3rd Party Power Cooling Network Real Estate
  • 19. Zero Footprint Data Center © 2014 AVOA | http://avoa.com/ 19
  • 20. Death of the Data Center • Are Data Centers dead? Enterprise Data ©2014 AVOA | http://avoa.com/ 20 Centers Mixed use & size Colocation/ Commercial Data Centers Large-scale and use
  • 21. EVOLUTION OF THE ENTERPRISE DATA CENTER ©2014 AVOA | http://avoa.com/ 21
  • 22. Enterprise Data Center Migration ©2014 AVOA | http://avoa.com/ 22 Enterprise Data Center Colocation (wholesale/ retail) Hosted Infrastructure Cloud
  • 23. Maturity Model Infrastructure Maturity Model © 2014 AVOA | http://avoa.com/ 23 1. Internal Only 5. Hosted 4. Shared Infrastructure 3. Colocation Only 2. Internal + Colocation © 2013 AVOA | Tim M. Crawford
  • 24. Changes to the industry from the Enterprise and Provider perspectives DATA CENTER INDUSTRY SHIFTS ©2014 AVOA | http://avoa.com/ 24
  • 25. Data Center Evaluation Metrics ©2014 AVOA | http://avoa.com/ 25 Then (focus on facility) • Location • Power • Cooling • Network Now (focus on ecosystem) • Location • Geo-diversity • Power • Density • Cooling • Density • Network • Backbone • Peering • Ecosystem • Cloud Providers
  • 26. Data Center Opportunities • Ecosystem, ecosystem, ecosystem • Impact of cloud verticals • Mixed and specialized use • Colocation vs. cloud providers ©2014 AVOA | http://avoa.com/ 26
  • 27. A Call to Action • Data Center Strategy • Holistic Cloud Strategy • Align directly with Business Strategy Data Center Provider ©2014 AVOA | http://avoa.com/ 27 Enterprise • Flexibility • Cloud enablement • Ecosystem development
  • 28. Questions… • Contact Info – Tim M. Crawford | @tcrawford – AVOA | http://avoa.com/ • http://avoa.com/presentations/ © 2014 AVOA | http://avoa.com/ 28