The document discusses efforts made to research Chevrolet, including searching data for over 40 hours, meeting with the sales head of Chevrolet BBSR Branch, consulting a professor about Chevrolet's history, and getting help from a friend to obtain data from Chevrolet. It also mentions spending over 3 days typing up the collected data.

1. Effort
a. Have searched data for more than 40 hours

2. b. Have met to the sales head of Chevrolet BBSR Branch for the purpose of getting data about his
company as well as the respective dealer.
c. Have consulted with Proff. Bhagabat Barik about the history of the chevrolet
d. Have taken the help of Proff.Suvendu pratihari if there is any confusion about my product.
e. My Friend helped me to get the data from Chevrolet a lot.
f. Have spent more than 3 days in typing the data.
Type Division of General Motors
Industry Automotive
Founded November 3, 1911
Louis Chevrolet
Founder(s)
William C. Durant
Headquarters Detroit, Michigan, U.S.
Products Automobiles
Parent General Motors Company
Website Chevrolet.com

3. Louis chevrolet Willam C.
CEO
Duane R. Paddock
President and CEO, Paddock Chevrolet
Partner, Gabe’s Collision North
HISTORY
 Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more
than 130 countries.
 In 1911, Chevrolet Motor Company of Michigan is incorporated in November of 1911 by Louis
Chevrolet, William little and Edwin Cambell, William Durant's son-in-law.
 Headquarters are in Detroit.
 On September 13, 1915, Durant incorporates Chevrolet Motor Co. of Delaware.
 The new corporation includes the original Chevrolet Motor Company and becomes a holding
company for auto companies Durant had put together after losing control of GM.
 Durant and Chevrolet came up with a "bow tie" symbol, seen on wallpaper in a Paris hotel by
Durant, and is now Chevrolet's iconic logo.
 Chevrolet didn't agree with the direction Durant took the company and sold his interests in his
namesake company to Durant, putting Chevrolet in a position of never profiting from what
would become General Motors' top selling car.
 The Chevrolet automobile was named in 1916, Durant announces that Chevrolet owns 54.5
percent of GM's outstanding shares and takes over the GM presidency from Charles W. Nash,
who had been GM president from 1912 to 1916.
 In 1918, General Motors buys the operating assets of Chevrolet Motor Company in May

4. Name of the board of director
Chairman, Chief Executive
aniel Akerson Officer and Chairman of
Executive Committee
Chief Financial Officer, Senior
Daniel Ammann Vice President and Director of
Opel
Director, Member of Finance
& Risk Committee, Member
Stephen Girsky
of Public Policy Committee
and Chair of European Opel
President of International
Timothy Lee Operations, Vice President and
Director of Opel
Robert Krebs Santa Fe Pacific Pipeline
Patricia Russo Hewlett-Packard Company
Erroll Davis Jr. Union Pacific Corporation
Neville Isdell The Coca-Cola Company
Federal National Mortgage
Philip Laskawy
Association
Carol Stephenson General Motors Company
David Bonderman J.D. TPG Capital
Stream Global Services,
Kathryn Marinello
Inc.
Cynthia Telles Ph.D. Americas United Bank
Thomas Schoewe PulteGroup, Inc.
Different Productline Company deal with
1 .ADVANCED DESIGN CENTER
2 .MANUFACTURING AND ASSEMBLY PLANTS

5. 3. ADVANCED TECHNOLOGY
VEHICLES
4. CORPORATE AFFAIRS
Different Brand Company deal with
Total Turnover
In 2010- 139,916 vechiles
In 2011-
TOTAL-4.76 millions vechiles
In INDIA-111,056 Vechiles
In America-1,775,812 Vechiles

6. Top Ten Chevrolet sales markets
2011
Rank Vehicle Market
Location
in GM sales share (%)
1 United Stas 1,775,812 36.9%
2 Brazi 632,201 13.3%
3 China 595,068 12.5%
4 Russia 173,485 3.6%
5 Mexico 162,461 3.4%
6 Canada 150,540 3.2%
7 Argentina 133,491 2.8%
8 Uzbekistan 121,584 2.6%
9 India 111,056 2.3%
10 Colombia 105,783 2.2%
Graphical representation

7. Value matrix of Chevrolet
Example-Chevrolet Aveo(T200)

8. Value User Payer Buyer
Universal It is providing good
Value Front engine,Front sales after
Wheel drive services .Servicing
Engine-1.6 litre, is free of cost for 1
1. Isofix child seat anchorages, year .
2. AM/FM/CD/MP3 audio,
3. steering wheel mounted radio
It’s cost is very low than others.
controls,
The cost is 5,97,745
4. power locks and windows,
5. remote keyless entry,
6. heated sideview mirrors and
power sunroof.
7. safety
Individual My company has developed a good 1. Down payment, We are providing
Value brand image which helps us to increase 2. easy installment system 10 litre diesel free $
our sales. available also sending a
3. .Payment can be done on driver to reach you
online. in your home
4. Debit$ credit card accepted
Product-mix of General motor company
1.Product Design
The product design of GM is very high.It is producing its product according to customer need.
GM recalling Chevrolet Sonics to check brake pads
The possibility that some Sonics could be missing an inner or outer brake pad was discovered during
warranty service for a rental vehicle customer. GM said the problem "is expected to exist in very few

9. cars," and there are no known crashes or injuries related to the issue. A missing pad could require
longer stopping distance, and contribute to a crash.
Product feature
It,s product feature is very good.Every time the company is producing new feature product like Aveo,
Beat Diesel, Tavera.
Brand Name
a-BUICK
b-Cadiall
c-Chevrolet
d-GMC
e-GMDaewoo
f-Hummer
Models
Car Model
Chevrolet Spark
Chevrolet Beat
Chevrolet Aveo U-VA
Chevrolet Aveo
Chevrolet Tavera

10. Chevrolet Optra Magnum
Chevrolet Cruze
Chevrolet Captiva
Product Quality
Undoubtadely, its product quality is very high which is clearly understood from the annual sale.
Features of Chevrolet Captiva
ExteriorFeature
 Stylish To The Fore
 Stylish Alloy Wheels
 Integrated Air Dam
 Outside Mirror with Turning Indicators
Interior Feature
 Music At Your Finger tips

11. cars," and there are no known crashes or injuries related to the issue. A missing pad could require
longer stopping distance, and contribute to a crash.
Product feature
It,s product feature is very good.Every time the company is producing new feature product like Aveo,
Beat Diesel, Tavera.
Brand Name
a-BUICK
b-Cadiall
c-Chevrolet
d-GMC
e-GMDaewoo
f-Hummer
Models
Car Model
Chevrolet Spark
Chevrolet Beat
Chevrolet Aveo U-VA
Chevrolet Aveo
Chevrolet Tavera