The document discusses the origins and evolution of blogging, highlighting key figures and their contributions. It emphasizes the importance of companies engaging in blogging to interact with their audience and acquire insights from community feedback. Additionally, it provides resources and examples for starting a blog and maintaining effective communication through it.

1. Why Blog?

2. What is a blog?

4. History of Blogging

5. Weblog Jorn Barger (1997)

6. "A weblog is a webpage where a weblogger 'logs' all the other webpages she finds interesting"

7. We blog Peter Merholz (1999)

8. “ I've decided to pronounce the word ‘weblog’ as wee'– blog. Or "blog" for short.”

9. July 5 th 2000 “ My first blog – mind you for such a great idea, you think they would have thought up a less frumpy name! Now I’ve just got to figure out how to work the damn thing!” www.onemanblogs.co.uk

10. State of the Blogosphere

11. http://technorati.com/blogging/state–of–the–blogosphere/

12. Global visitors Hg – London , Kai – Frankfurt , Jill – Perth, Scotland , Marijana – Germany , Sandy – London (and Moscow ), Sarah O'Keefe – North Carolina , Gretchen – North Carolina , Michael S. Taddei – Pennsylvania , Tom Johnson – Salt Lake City , "Wheat" – South Carolina , Melissa Burpo – Austin, Texas , Craig Cardimon – Pennsylvania , Simon North – Den Bosch, The Netherlands , Randi Hansen – Victoria, Canada , Gareth Williams – Harrogate, Yorkshire , Alistair Christie – Edinburgh , Dharmendra – Pune, India , Mike Unwalla – Sheffield , Katja McLaughlin – Glasgow , Milan Davidovic – Toronto , Vaish Vijay – Croydon , (and Kuala Lumpur ), Katrina – Hamilton, Scotland , Anindita Basu – India , Janet Swisher – Austin, Texas , Mark M – Sweden , David E – Peterborough , UK , Gil Vinokoor – Ramat Gan, Israel , Richard – Auckland, New Zealand , K – Glasgow , Siska – Belgium , Jeff – Toronto , Margaret – Atlanta , Scott (and Aaron) – Toronto , Julia Williams – Auckland, New Zealand , Jeff – Ontario, Canada , Cecily – Chiltern Hills, England , Margherite – Schenectady, New York , Geoff – Iowa , Tamara – Minnesota , Raj Nair – Bangalore, India , Harry Miller – Redmond, Washington , John Kearney – Staffordshire , Sylvia D – Mumbai, India

13. Why should your company blog?

14. Interact with your audience Image © 2009 We Are A Good Company LLC

15. Why should you blog?

16. Join the conversation

17. Getting Started

18. Stop and Think

19. Monitoring the Blogs

20. People who blog tend to be monitoring areas of interest, the more people you find the longer the tail of information that can be gleaned from the wisdom of the crowd

21. Blogging Futures

23. http://wave.google.com/

24. “ If you keep enabling conversations with users, your documentation can anticipate questions and give answers so responsively that your users might wonder if there’s a ghost in the machine. Instead of concentrating on single sourcing methods or the tools of the trade, think about documentation and user assistance as a multiple–channel communication device, perhaps with the help of some social technology applications.”

25. Why Blog?

27. Be part of the conversation

28. Questions?

29. Examples: Seth Godin – http://sethgodin.typepad.com/ Language Log – http://languagelog.ldc.upenn.edu/nll/ Tom Johnson – http://www.idratherbewriting.com/ Useful Information WordPress – http://www.wordpress.com Blogger – http://www.blogger.com Google Reader – http://www.google.com/reader Technorati – http://www.technorati.com The Conversation Prism – http://www.theconversationprism.com IBM Blogging policy – http://www.ibm.com/blogs/zz/en/guidelines.html

30. Presentation available from: http://www.onemanwrites.co.uk/why–blog/ Email me: [email_address]