IsMar Mushrooms is a Kenyan business that produces and sells oyster mushrooms. A report found that Kenya's annual mushroom demand is 1,200 tons but only 500 tons are available. Oyster mushrooms are easier to grow than button mushrooms and have higher nutritional value. IsMar Mushrooms supplies both fresh and dried oyster mushrooms and aims to expand its market from Kenya to Djibouti and Ethiopia. The business uses technology like briquettes for fuel and Google services for research and storage, and trains its team through frequent sessions to deliver the best results.

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ISMAR
MUSHROOMS
PITCH DECK

2. TABLE OF CONTENTS

3. IsMar Mushrooms is a Kenyan business
registered on February, 2021 that deals
with the production and sale of quality
oyster mushrooms.
OUR COMPANY

4. THE MANAGEMENT TEAM

5. PROBLEM VS.
SOLUTION

6. A report by National Farmers
Information Service (NAFIS) indicates
that the annual demand for mushroom
in Kenya is 1,200 tons, yet only 500
tons are available.
THE PROBLEM

7. As IsMar Mushrooms, we produce and sell quality oyster
mushrooms. The focus on oyster mushrooms is because
according to National Farmers Information Service; oyster
mushrooms are easy to grow, have higher yields and
have more nutritional value than the button mushrooms.
IsMar Mushrooms supplies both fresh and dried oyster
mushrooms
THE SOLUTION

8. THEM VS. US

9. “Of all mushrooms commonly consumed,
oyster mushrooms in the genus Pleurotus
stand out as exceptional allies for improving
human and environmental health. These
mushrooms enjoy a terrific reputation as the
easiest to cultivate, richly nutritious and
medicinally supportive.”
~Paul Stamets

10. SWOT ANALYSIS

11. OUR PLANS
Mercury is the
closest planet to the
Sun. It is for sure, a
really hot place
Despite being red,
Mars is actually a
cold place. It’s full of
iron oxide dust
Venus has a beautiful
name and is the second
planet from the Sun.
It’s terribly hot
BASIC PRO PREMIUM

12. A PICTURE IS WORTH A THOUSAND WORDS

13. We are experiencing consistent revenue growth trends
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
Revenue
per
harvesting
period
(USDollars)
Time Duration per harvesting period

14. MARKET SIZE
CURRENT MARKET OPERATIONS
Our current market is based in Kenya.
We plan a market expansion to the countries of
Djibouti and Ethiopia.
KENYA

15. BUSINESS MODEL
MARKETING
1. We market our product majorly
through WhatsApp groups, to
friends and family.
2. We also apply the issuance of
fliers, issue free recipes and
make use of customer referrals.
TECHNOLOGY
We apply the use of briquettes, which are
highly advanced source of fuel during the
pasteurization process, and are environment-
friendly.
We use Google search engine for research
and Google Cloud for storage of our business
documents.
TRAINING
Our team is highly trained
to deliver the best results.
We carry out frequent
team building sessions.
ASSESSMENT
We usually monthly sit
downs to assess the
business progress in
comparison to our
goals and objectives.

16. PREDICTED GROWTH
We increase production
from 350 kilograms to 3
tons.
TONS
Increase the mushroom
produce by 857.14%
PRODUCE
Increase the number of
production points from 2 to
20.
PRODUCTION
POINTS