IIPMB, ABMS , Presented by Navaneeth Reddy

1. By
Navaneeth Reddy
Roll no : 64
Pgdm Abpm –(2016-18)

3. • Immense scope because of Indian food culture
• Shrinking of Agriculture land , industrialization
and population pressure has become options for
cultivation .
• Capital and skilled labor are not required .
• Hence , well adopted by small , marginal farmers
, rural unemployed youth and retired people.
• Percapita consumption of mushroom in India is
less than 50 gms while it lies over a kg in various
countries.
• Mushroom contains 90% of the water which is
easy to dry .

4.  In India currently four mushroom varieties
were grown :
1. Button mushroom (Agaricus bisporus)
2. Oyster mushroom (Pleurotus species)
3. Volvariella species and
4. Milky mushroom (Calocybe indica)
While marketing of fresh mushrooms is not
organized in India or world except Auction
system in Netherlands.

6.  Delhi , Mumbai , Chennai , Chandigarh and
Kolkata are big markets of mushroom in India.
 Blanching and preservation is done in Brine
solution in large containers to export .
 Most of the mushrooms sold in fresh markets are
treated with Potassium Metabisulphite to meet
demand of extra white and to remove adhered
casing material .
 Here in case of Dhingri(dried mushrooms) ,
middle men's role is huge . Generally export
orders are too high where single grower cant
meet .

7.  Its all about getting the right product at right
price at the right time in a right way.
 While the retail price of mushroom ranges
from Rs.80-Rs.150/Kg.( May reach
Rs.180/kg)
 In case of Dhingri marketing , cooperative
societies and federations is advisable.
 APEDA , central and state agencies are willing
for providing assuring help for 2-3 years for
export .

9.  Off-season cultivation has to be given priority
 Creation of effective cold storage facility ,
refrigerated facility and establishment of
processing units.
 Link up of producers to sale with super
markets and stores .
 Attractive and secured pre-packing of
mushroom for good eye appeal.
 Lowering the cost of production and bringing
down the sale price to boost the demand of
mushroom and mushroom products.

11.  1) P – C (Direct marketing)
 2) F – Bigstores (or) hotels – C
 3) F – Local markets(retailers) – C
 4) F – WS – Local market (retailers) – C
 5) F – D - C

12.  Mushroom cultivation not only provides
nutritional security but also employment ,
business opportunities , income to poorer and
contribution in economic as well as social
development of the country .
 Small scale cultivation can be done .
 External funding can be carried for high
technological processing equipment , facilitate
information and provide skills .
 Thus , scientific production & suitable
government policies may play an important role
in promotion and development of mushroom
industry .

13.  Agriculture Today , November 2017 edition .