Island Marketing Slides
•Download as PPTX, PDF•
0 likes•184 views
This document outlines Tourism Tasmania's proposed "Tassie Comeback" marketing campaign. It identifies the campaign team and issues with their current broad strategy. The revised campaign will target retired Australians aged 55+, focus marketing messages on the rational benefits of Tasmania's landscapes rather than emotions, and use television commercials aired in the early evening to maximize exposure to this audience.
Report
Share
Report
Share
Recommended
TARGET
Designing and Managing Integrated Marketing Communications.
Target is the largest discount retail company.The slide briefs you about the firm and its marketing strategies.
Youth Perspectives 1999
Effective marketing requires gaining acceptance within the target market through non-traditional means like word-of-mouth and endorsement from influencers rather than traditional advertising. Traditional advertising is becoming less effective due to cynical and media-literate audiences. The success of Sony PlayStation was achieved through building relationships with influencers and opinion formers rather than conventional advertising campaigns.
Event marketing and promotion
This document discusses key aspects of marketing plans and strategies for event planning. It covers determining the target audience and unique selling point, creating objectives that are specific, measurable, achievable, relevant and time-bound. The document also discusses segmentation, targeting and positioning strategies. Additionally, it outlines the components of an effective marketing plan including activities, programs, budgets, controls and contingencies. Key marketing tactics like milestones, collateral, the AIDA model and post-event analysis are also summarized.
Creating Sales Driven Events
This document summarizes a session from the PANPHA 2010 Annual Convention on creating sales-driven marketing events. The session discusses developing an annual event strategy, distinguishing between lead generation, sales conversion, and hybrid events, compelling ways to promote events, and keys to successful event execution including handling RSVPs, qualifying leads, and maximizing face time. Top six most successful event types are also listed, such as "Lunch and Learn" sessions and resident panels.
Campaign Planning
An integrated marketing campaign combines various marketing channels and tactics, such as advertising, public relations, direct marketing and digital promotions, to deliver a consistent message to target audiences. This holistic approach provides better results than individual isolated campaigns. The key steps in developing an integrated campaign include understanding the target audience, performing a situational analysis, setting objectives and budget, developing strategies and tactics using different channels, creating a timeline and setting key performance indicators to evaluate success. Case studies on campaigns by Del Monte, Coca-Cola and Starbucks demonstrate successful implementation of integrated strategies across multiple online and offline platforms.
Marketing Tips for Charities and Non-Profits
Henry Vinsons provides a handful of methods that charities and non-profits can implement to market their organization.
Presentation1 cesm
This document discusses various consumer promotion tools that can be used to increase sales, encourage customers to try new services or menu items, and increase off-peak and event-related sales. Some of the key consumer promotion tools mentioned are samples, coupons, cash refunds, price packs, premiums, patronage rewards, contests, point-of-purchase displays, sweepstakes, advertising specialties, and demonstrations. The overall goal is to use these various tools to help boost sales through customers and sales representatives.
Advertisement
The document defines advertising and discusses its key aspects. Advertising involves spending large amounts of money to promote brands through media like TV, newspapers, radio and the internet. The goal is to create and strengthen consumer impressions of brands to help sell products. Effective advertising uses the 6M approach - focusing on the merchandise benefits, target markets, consumer motives, media channels, measurements of effectiveness, and key messaging. Advertising is one part of overall brand communications and can play both leading and supporting roles in marketing campaigns.
Recommended
TARGET
Designing and Managing Integrated Marketing Communications.
Target is the largest discount retail company.The slide briefs you about the firm and its marketing strategies.
Youth Perspectives 1999
Effective marketing requires gaining acceptance within the target market through non-traditional means like word-of-mouth and endorsement from influencers rather than traditional advertising. Traditional advertising is becoming less effective due to cynical and media-literate audiences. The success of Sony PlayStation was achieved through building relationships with influencers and opinion formers rather than conventional advertising campaigns.
Event marketing and promotion
This document discusses key aspects of marketing plans and strategies for event planning. It covers determining the target audience and unique selling point, creating objectives that are specific, measurable, achievable, relevant and time-bound. The document also discusses segmentation, targeting and positioning strategies. Additionally, it outlines the components of an effective marketing plan including activities, programs, budgets, controls and contingencies. Key marketing tactics like milestones, collateral, the AIDA model and post-event analysis are also summarized.
Creating Sales Driven Events
This document summarizes a session from the PANPHA 2010 Annual Convention on creating sales-driven marketing events. The session discusses developing an annual event strategy, distinguishing between lead generation, sales conversion, and hybrid events, compelling ways to promote events, and keys to successful event execution including handling RSVPs, qualifying leads, and maximizing face time. Top six most successful event types are also listed, such as "Lunch and Learn" sessions and resident panels.
Campaign Planning
An integrated marketing campaign combines various marketing channels and tactics, such as advertising, public relations, direct marketing and digital promotions, to deliver a consistent message to target audiences. This holistic approach provides better results than individual isolated campaigns. The key steps in developing an integrated campaign include understanding the target audience, performing a situational analysis, setting objectives and budget, developing strategies and tactics using different channels, creating a timeline and setting key performance indicators to evaluate success. Case studies on campaigns by Del Monte, Coca-Cola and Starbucks demonstrate successful implementation of integrated strategies across multiple online and offline platforms.
Marketing Tips for Charities and Non-Profits
Henry Vinsons provides a handful of methods that charities and non-profits can implement to market their organization.
Presentation1 cesm
This document discusses various consumer promotion tools that can be used to increase sales, encourage customers to try new services or menu items, and increase off-peak and event-related sales. Some of the key consumer promotion tools mentioned are samples, coupons, cash refunds, price packs, premiums, patronage rewards, contests, point-of-purchase displays, sweepstakes, advertising specialties, and demonstrations. The overall goal is to use these various tools to help boost sales through customers and sales representatives.
Advertisement
The document defines advertising and discusses its key aspects. Advertising involves spending large amounts of money to promote brands through media like TV, newspapers, radio and the internet. The goal is to create and strengthen consumer impressions of brands to help sell products. Effective advertising uses the 6M approach - focusing on the merchandise benefits, target markets, consumer motives, media channels, measurements of effectiveness, and key messaging. Advertising is one part of overall brand communications and can play both leading and supporting roles in marketing campaigns.
ghd: Effectiveness
1. Newspapers played a vital role in ghd's multi-media Christmas campaign, boosting brand health among their target audience.
2. Research showed that newspapers improved all of ghd's key brand measures more than TV or magazines, alone increasing consideration of ghd as a gift.
3. Newspapers were found to be the main driver of changes in brand measures and the lowest cost medium for achieving uplifts.
Advertising & IMC Planning - Session 05
Advertisement Class, Fifth session
Based on the book: Contemporary Advertising and Integrated Marketing Communications, 15th edition
(All photos/videos - copied from the internet, used only for educational purpose)
Marshalls Deck Final
The document proposes a campaign called "#OutOfTheBlue" to implement a new brand promise for Marshalls to be a place for discovery and surprise. The campaign has two phases: Phase 1 uses influencer marketing to launch the campaign. Phase 2 is a social media contest where customers can share their Marshalls experiences for a chance to win a prize. The goal is to shift perceptions, increase awareness among current and new customers, and drive more engagement and store visits.
11.2 marketing a small business personal publicity presentation 4
Publicity is a form of non-personal promotion for a business, product, or policy that is not paid for and provided through media or other sources. It has the advantages of being held in high regard and potentially increasing profits since the media is seen as objective. However, publicity also carries the risks of inaccurate information, failure to reach the desired audience, and potential harm to the business.
Lucidity London Top 10 Tips for Effective Advertising
Advice for small and medium-sized enterprises on how to advertise effectively with a small budget.
Lucidity London is an independent marketing consultancy which provides research, strategy and programme implementation services to local, national and international clients from our HQ on the outskirts of London, England.
We help our clients inspire growth by combining in-depth analysis with clear insights and practical expertise in marketing and operations.
Creativity in advertising group 3
This document discusses creativity in advertising and how it can impact effectiveness. It defines creativity as finding unusual solutions to problems. It then outlines five dimensions of creativity - originality, flexibility, elaboration, synthesis, and artistic value - and how consumer ratings of ads on these dimensions can predict effectiveness. More creative ads tend to be more memorable and have longer-lasting impact with less spending. However, the level of creativity that works best depends on the product category. More conservative categories benefit from a more conservative approach, while others may see greater returns from higher creativity.
Advertising theme
This document discusses different advertising themes and appeals. It defines an advertising theme as a central, repetitive message meant to promote brand awareness and impact beyond individual ads. Common themes discussed include music, prestige, comfort, economy, health, beauty, fear, patriotism, and curiosity. The document also discusses when it may be necessary to change a theme, using the example of DriveTime originally using humorous ads but shifting to more emotional stories to better connect with audiences.
Campaigns blogger ellis
Campaigns are organized efforts to promote a goal or party through various promotional methods. Promotion includes advertising, publicity, and sales promotion activities to inform and influence people's purchasing decisions. When designing a promotional plan, objectives, messaging, target audiences, and success metrics should be clearly defined. Inexpensive promotion can involve personal selling, demonstrations, direct mail, business cards, listings, seminars, newsletters, contests, flyers, and word-of-mouth advertising.
Advertising planning
This document discusses different types of digital marketing and conventional marketing. It provides details on search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) advertising, social media marketing (SMM), content marketing, affiliate marketing, influencer marketing, email marketing, viral marketing and mobile marketing as common forms of digital marketing. Conventional marketing approaches mentioned include newspapers, flyers, telephone, radio, magazines and billboards. The advantages and disadvantages of both digital and conventional marketing are also outlined. Examples are given of companies using different marketing strategies effectively.
ITFT Promotion
Promotion refers to any communication used by businesses to inform, persuade, or remind people about products and improve company image. The main purposes of promotion are to convince people to buy products, explain features and benefits, advertise where products are sold, announce sales, answer customer questions, introduce new products, and create a favorable company or product image. Promotion includes advertising, sales promotion, personal selling, publicity/public relations, and visual merchandising. Advertising involves paid, non-personal presentations by sponsors, while sales promotion uses tactics like buy-one-get-one deals to stimulate purchases. Personal selling personally presents products to potential buyers. Publicity/public relations places unpaid media coverage to create demand. Visual merchandising
Promotion
The document discusses various marketing communication tools including personal selling, advertising, sales promotion, and publicity. It provides definitions and discusses how companies use these tools to communicate with customers, influence media coverage, sponsor events, and promote their products. Some key aspects covered include developing sales strategies and territories, managing the sales force, using different media for advertising, and evaluating the effectiveness of communication and sales tasks.
Guerrilla Marketing
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
Creativity in Advertisements.
Creativity in advertising can be an effective marketing strategy when done properly. Creative ads tend to be more memorable, get more attention, and require less media spending to be effective. However, more creativity does not always translate to better results. The effectiveness of creative advertising depends on factors like the product category and dimensions of creativity like originality, artistic value, flexibility, elaboration, and synthesis. While highly creative ads may boost sales for certain categories like coffee, too much creativity could potentially decrease sales for other categories like body lotion that consumers prioritize function over image. It is important for advertisers to understand their product category's sensitivity to creativity before investing in a highly creative advertising campaign.
11.2 Marketing a Small Business Introduction Presentation 1
This document outlines steps for preparing an effective promotional plan for a small business, including developing promotional activities and themes, selecting appropriate elements of the promotional mix like advertising, personal selling, publicity and sales promotion, computing costs, scheduling activities, creating detailed plans, implementing, and following up on effectiveness. Key terms defined include promotion, product promotion, institutional promotion, and promotional mix.
Steps required in developing an advertising program
The document discusses the 5 Ms framework for developing and managing an effective marketing communication strategy:
1) Identify the target market and buyer motives. 2) Develop the mission, budget, and objectives. 3) Create the message and evaluate different creative executions. 4) Choose appropriate media channels based on reach, frequency and impact. 5) Measure the effectiveness of the communication through sales data and copy testing.
Ad format
An advertisement is a public announcement promoting a product, service or idea through popular media like newspapers, magazines, TV, radio or cinema. The purpose is to attract attention and influence people in a persuasive way. There are two main types - classified and commercial. Classified ads are short, concise and categorized, providing relevant contact details. Commercial ads are larger and more expensive, using visually attractive designs, slogans and images to promote companies, products or events in an eye-catching way. Color schemes and certain colors are used to elicit different emotional responses from viewers.
Creative Plan - the Basics
This is an example of creative plan. We'll use BestBuy as our client. The thoughts and ideas you find on this site are merely my personal opinions and do not reflect the views of any brands, company or organization that I am affiliated with.
Creativity in Advertising
Nike's iconic "Just Do It" advertising campaign from 1988 was highly successful. It tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle by linking exercise to wearing Nike sneakers. The provocative ads encouraged people to take charge of their fitness. Celebrity endorsements also appealed to consumers' sense of belonging. The easily identifiable campaign stayed true to its compelling message and helped Nike expand beyond running shoes to target all Americans. Its timing could not have been better to combat rival Reebok's aerobics shoe dominance and propel Nike to massive sales growth.
Promotional mix powerpoint
The document discusses the key elements of communication processes and promotional mixes. It describes the main components of communication as the sender, encoding, message, media, decoding, response, feedback, and noise. It then explains the different techniques that make up a promotional mix, including advertising, personal selling, publicity, and sales promotion. Finally, it emphasizes the importance of combining various communication activities and channels into an effective promotional mix tailored to achieve desired marketing objectives and customer outcomes.
Advertising and holidays
Result-oriented Mumbai-based digital marketing team with a proven track record. We provide Social Media, SEO, ORM, Website Design & Video Production.
Openstack portal-bestpractices-campbell mcneill
This document discusses best practices for integrating a third party portal with OpenStack. It notes that while Horizon allows resource consumption, it does not provide full enterprise management integration. The document then presents examples of OpenStack service provider and enterprise architectures that incorporate third party portals. It also discusses decomposing services and prioritizing user experience around simplifying common operations and supporting consumption.
CAREER SUMMARY NOV 2016
Junisupiandi has over 20 years of experience in health, safety, environmental, and quality management. He currently serves as the Head of the Quality, Health, Safety, and Environment Department at PT. Pulau Sambu. Prior to this role, he held several health, safety, and environmental positions at various companies in Indonesia. Junisupiandi has extensive knowledge in implementing and auditing various management systems including ISO 9001, ISO 14001, OHSAS 18001, and GMP standards. He also has expertise in areas such as risk management, environmental compliance, training, and emergency response planning.
More Related Content
What's hot
ghd: Effectiveness
1. Newspapers played a vital role in ghd's multi-media Christmas campaign, boosting brand health among their target audience.
2. Research showed that newspapers improved all of ghd's key brand measures more than TV or magazines, alone increasing consideration of ghd as a gift.
3. Newspapers were found to be the main driver of changes in brand measures and the lowest cost medium for achieving uplifts.
Advertising & IMC Planning - Session 05
Advertisement Class, Fifth session
Based on the book: Contemporary Advertising and Integrated Marketing Communications, 15th edition
(All photos/videos - copied from the internet, used only for educational purpose)
Marshalls Deck Final
The document proposes a campaign called "#OutOfTheBlue" to implement a new brand promise for Marshalls to be a place for discovery and surprise. The campaign has two phases: Phase 1 uses influencer marketing to launch the campaign. Phase 2 is a social media contest where customers can share their Marshalls experiences for a chance to win a prize. The goal is to shift perceptions, increase awareness among current and new customers, and drive more engagement and store visits.
11.2 marketing a small business personal publicity presentation 4
Publicity is a form of non-personal promotion for a business, product, or policy that is not paid for and provided through media or other sources. It has the advantages of being held in high regard and potentially increasing profits since the media is seen as objective. However, publicity also carries the risks of inaccurate information, failure to reach the desired audience, and potential harm to the business.
Lucidity London Top 10 Tips for Effective Advertising
Advice for small and medium-sized enterprises on how to advertise effectively with a small budget.
Lucidity London is an independent marketing consultancy which provides research, strategy and programme implementation services to local, national and international clients from our HQ on the outskirts of London, England.
We help our clients inspire growth by combining in-depth analysis with clear insights and practical expertise in marketing and operations.
Creativity in advertising group 3
This document discusses creativity in advertising and how it can impact effectiveness. It defines creativity as finding unusual solutions to problems. It then outlines five dimensions of creativity - originality, flexibility, elaboration, synthesis, and artistic value - and how consumer ratings of ads on these dimensions can predict effectiveness. More creative ads tend to be more memorable and have longer-lasting impact with less spending. However, the level of creativity that works best depends on the product category. More conservative categories benefit from a more conservative approach, while others may see greater returns from higher creativity.
Advertising theme
This document discusses different advertising themes and appeals. It defines an advertising theme as a central, repetitive message meant to promote brand awareness and impact beyond individual ads. Common themes discussed include music, prestige, comfort, economy, health, beauty, fear, patriotism, and curiosity. The document also discusses when it may be necessary to change a theme, using the example of DriveTime originally using humorous ads but shifting to more emotional stories to better connect with audiences.
Campaigns blogger ellis
Campaigns are organized efforts to promote a goal or party through various promotional methods. Promotion includes advertising, publicity, and sales promotion activities to inform and influence people's purchasing decisions. When designing a promotional plan, objectives, messaging, target audiences, and success metrics should be clearly defined. Inexpensive promotion can involve personal selling, demonstrations, direct mail, business cards, listings, seminars, newsletters, contests, flyers, and word-of-mouth advertising.
Advertising planning
This document discusses different types of digital marketing and conventional marketing. It provides details on search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) advertising, social media marketing (SMM), content marketing, affiliate marketing, influencer marketing, email marketing, viral marketing and mobile marketing as common forms of digital marketing. Conventional marketing approaches mentioned include newspapers, flyers, telephone, radio, magazines and billboards. The advantages and disadvantages of both digital and conventional marketing are also outlined. Examples are given of companies using different marketing strategies effectively.
ITFT Promotion
Promotion refers to any communication used by businesses to inform, persuade, or remind people about products and improve company image. The main purposes of promotion are to convince people to buy products, explain features and benefits, advertise where products are sold, announce sales, answer customer questions, introduce new products, and create a favorable company or product image. Promotion includes advertising, sales promotion, personal selling, publicity/public relations, and visual merchandising. Advertising involves paid, non-personal presentations by sponsors, while sales promotion uses tactics like buy-one-get-one deals to stimulate purchases. Personal selling personally presents products to potential buyers. Publicity/public relations places unpaid media coverage to create demand. Visual merchandising
Promotion
The document discusses various marketing communication tools including personal selling, advertising, sales promotion, and publicity. It provides definitions and discusses how companies use these tools to communicate with customers, influence media coverage, sponsor events, and promote their products. Some key aspects covered include developing sales strategies and territories, managing the sales force, using different media for advertising, and evaluating the effectiveness of communication and sales tasks.
Guerrilla Marketing
Guerrilla Marketing has its advantages and disadvantages. This presentation shows both along with recommendations of how a company can implement guerrilla marketing practices to gain exposure at minimal cost.
Creativity in Advertisements.
Creativity in advertising can be an effective marketing strategy when done properly. Creative ads tend to be more memorable, get more attention, and require less media spending to be effective. However, more creativity does not always translate to better results. The effectiveness of creative advertising depends on factors like the product category and dimensions of creativity like originality, artistic value, flexibility, elaboration, and synthesis. While highly creative ads may boost sales for certain categories like coffee, too much creativity could potentially decrease sales for other categories like body lotion that consumers prioritize function over image. It is important for advertisers to understand their product category's sensitivity to creativity before investing in a highly creative advertising campaign.
11.2 Marketing a Small Business Introduction Presentation 1
This document outlines steps for preparing an effective promotional plan for a small business, including developing promotional activities and themes, selecting appropriate elements of the promotional mix like advertising, personal selling, publicity and sales promotion, computing costs, scheduling activities, creating detailed plans, implementing, and following up on effectiveness. Key terms defined include promotion, product promotion, institutional promotion, and promotional mix.
Steps required in developing an advertising program
The document discusses the 5 Ms framework for developing and managing an effective marketing communication strategy:
1) Identify the target market and buyer motives. 2) Develop the mission, budget, and objectives. 3) Create the message and evaluate different creative executions. 4) Choose appropriate media channels based on reach, frequency and impact. 5) Measure the effectiveness of the communication through sales data and copy testing.
Ad format
An advertisement is a public announcement promoting a product, service or idea through popular media like newspapers, magazines, TV, radio or cinema. The purpose is to attract attention and influence people in a persuasive way. There are two main types - classified and commercial. Classified ads are short, concise and categorized, providing relevant contact details. Commercial ads are larger and more expensive, using visually attractive designs, slogans and images to promote companies, products or events in an eye-catching way. Color schemes and certain colors are used to elicit different emotional responses from viewers.
Creative Plan - the Basics
This is an example of creative plan. We'll use BestBuy as our client. The thoughts and ideas you find on this site are merely my personal opinions and do not reflect the views of any brands, company or organization that I am affiliated with.
Creativity in Advertising
Nike's iconic "Just Do It" advertising campaign from 1988 was highly successful. It tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle by linking exercise to wearing Nike sneakers. The provocative ads encouraged people to take charge of their fitness. Celebrity endorsements also appealed to consumers' sense of belonging. The easily identifiable campaign stayed true to its compelling message and helped Nike expand beyond running shoes to target all Americans. Its timing could not have been better to combat rival Reebok's aerobics shoe dominance and propel Nike to massive sales growth.
Promotional mix powerpoint
The document discusses the key elements of communication processes and promotional mixes. It describes the main components of communication as the sender, encoding, message, media, decoding, response, feedback, and noise. It then explains the different techniques that make up a promotional mix, including advertising, personal selling, publicity, and sales promotion. Finally, it emphasizes the importance of combining various communication activities and channels into an effective promotional mix tailored to achieve desired marketing objectives and customer outcomes.
Advertising and holidays
Result-oriented Mumbai-based digital marketing team with a proven track record. We provide Social Media, SEO, ORM, Website Design & Video Production.
What's hot (20)
11.2 marketing a small business personal publicity presentation 4
11.2 marketing a small business personal publicity presentation 4
Lucidity London Top 10 Tips for Effective Advertising
Lucidity London Top 10 Tips for Effective Advertising
11.2 Marketing a Small Business Introduction Presentation 1
11.2 Marketing a Small Business Introduction Presentation 1
Steps required in developing an advertising program
Steps required in developing an advertising program
Viewers also liked
Openstack portal-bestpractices-campbell mcneill
This document discusses best practices for integrating a third party portal with OpenStack. It notes that while Horizon allows resource consumption, it does not provide full enterprise management integration. The document then presents examples of OpenStack service provider and enterprise architectures that incorporate third party portals. It also discusses decomposing services and prioritizing user experience around simplifying common operations and supporting consumption.
CAREER SUMMARY NOV 2016
Junisupiandi has over 20 years of experience in health, safety, environmental, and quality management. He currently serves as the Head of the Quality, Health, Safety, and Environment Department at PT. Pulau Sambu. Prior to this role, he held several health, safety, and environmental positions at various companies in Indonesia. Junisupiandi has extensive knowledge in implementing and auditing various management systems including ISO 9001, ISO 14001, OHSAS 18001, and GMP standards. He also has expertise in areas such as risk management, environmental compliance, training, and emergency response planning.
Rabobank corporate brochure PB 2013
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Member intro 040113(ppt2010) (1)
The document discusses Edge, a buying and marketing group for independent distributors that aims to help members gain competitive advantages through negotiating better supplier pricing and programs, extended marketing and technology capabilities, and an improved distributor network. Edge has over 100 distributor members with over $600 million in annual sales and promises benefits like lower product costs, rebates, and marketing tools to help members increase profits and market reach. The document argues that joining Edge allows distributors to remain independent while gaining capabilities and advantages to compete more effectively.
Coding, Hacking and Tinkering by Andreas Schlegel (bb #28)
Description - Coding, hacking, and tinkering is not necessarily what you expect in an art school. The Media Lab at Lasalle College of the Arts is a practice oriented and studio based environment that focuses on creating artifacts and prototypes with the use of open source and low-tech technologies. The results that emerge from this lab can be experimental, playful and applicable to real world scenarios. With a strong interdisciplinary approach and collaborations between disciplines including Music, Theatre, Dance, Design, Media Arts or Fine Arts, the Lab aims to expand the use of custom built technologies into various forms of artistic expressions. This talk will look at methods and outcomes within the Media Lab when different disciplines meet.
Symantec User Experience Group - Tools - Sketch
Is there life after Photoshop? Maybe. Sketch is one option purpose-built for user interface designers, so let's talk about some pros and cons.
Dell cloud marketplace lightning talk
The document discusses Dell's Cloud Marketplace, which aims to help organizations address challenges in cloud adoption by providing visibility, governance and control over cloud services while still enabling self-service access. It notes growing demand for cloud tools but also pain points around lack of governance and management. The Dell Cloud Marketplace provides a single console for purchasing, managing and supporting cloud services from various partners, helping IT deliver cloud services while maintaining oversight. It is currently in public beta testing.
Open vs. Gang Ki by Bunnie Huang (bb #28)
A core assumption of Western IP law is that innovation will not happen unless the government offers innovators and entrepreneurs a limited legal monopoly on the fruits of their labors. It is even written into the US constitution that: "The Congress shall have Power ... To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries." Developments in open source have demonstrated that innovation can flourish in the absence of a monopoly, although the implementation of open source requires a wry twisting of compulsory copyright law. Emerging IP ecosystems, such as China's, come from a different cultural background. US IP pundits are quick to dismiss these emerging IP ecosystems as lawless, anti-innovation, and unproductive. However, my experience indicates that the weaknesses of the US IP system are understated, and the strengths of the China IP system are uncelebrated. This talk explores these weaknesses and strengths from the standpoint of an SME entrepreneur/innovator.
Totematons by Denisa Kera (bb #28)
A Totematon is an artifact which explores the relationship between traditional artisan techniques and custom made open source hardware (OSHW). In this talk, Denisa presents a prototype totematon in the form of a traditional Kyoto windchime made by a local artisan and connected to Chernobyl Geiger tubes with custom made PCB from Tokyo based inMojo team of hackers and makers with electronic components from Shenzhen markets. These radiation chimes react to elevated radiation levels, but more importantly they extend old rituals of protection from evil spirits. The prototype explores the concept of totem hardware, of technologies dispersing evil spirits and geopolitical fears, which can create new collective identities based on hacker and maker cultures refusing present geopolitical divisions and reminding us of our common non-human ancestry by creating powerful new techno-totemic myths.
How to Measure and Use Lifetime Value and Customer Acquisition Cost
Presented at a Hubspot User Group Sept 2016. Focused on the LTV model, how to calculate and use LTV and CAC for budgeting, strategy development, and other marketing leadership. A great topic for in-house marketing leadership, as well as marketing/ad agency leaders.
Product Design at DogVacay
John Flynn is a product designer based in New York City. He received a diploma in 2004 and currently works at Dogvacay, where he helps design digital products through various stages including research, planning, requirements gathering, design iterations, building prototypes, user testing, and repeating the process. He welcomes inquiries about product design and his work can be reached at design@dogvacay.com.
Israel for Steck class part 2
The document provides information about several important biblical locations in Israel:
- The Jezreel Valley where Armageddon will take place according to Revelation 16:16.
- Golgotha, the place where Jesus was crucified according to John 19:16-18.
- The Pool of Siloam where Jesus told a blind man to wash according to John 9:6-7.
- The Pool of Bethesda near the Sheep Gate where Jesus healed a paralyzed man according to John 5:1-9.
- Gilgal where Joshua set up 12 stones from the Jordan River according to Joshua 4:19-20.
Israel for Steck class part 1
1. Jesus and his disciples visited sites around Caesarea Philippi, including the Banias River area which was a cult center for the god Pan.
2. Jesus performed miracles in Korazin and Bethsaida that, if done in Tyre and Sidon, would have led those cities to repent. Important sites from Jesus' ministry included Capernaum, where he taught in the synagogue, and healed Peter's mother-in-law.
3. In 1986, the "Jesus Boat" was discovered on the Sea of Galilee after a drought, dating to the 1st century AD based on construction. It provides evidence of the type of boats used during Jesus' time.
Gloria jeans BMA 349
The document proposes strategies to help revitalize the marketing of Gloria Jean's coffee brand. It identifies that the coffee market is very crowded and current marketing focuses on customer retention rather than acquisition. Three key strategies are proposed: 1) Personalizing coffee recommendations and loyalty programs to appeal to customers wanting personalized coffee options. 2) Expanding advertising channels to acquire new customers. 3) Sponsoring events and opening portable coffee houses at universities and festivals to boost brand awareness and the young adult customer base. Customer relationship management software and event sponsorship are identified as two important tools to support the proposed strategies.
Viewers also liked (16)
Coding, Hacking and Tinkering by Andreas Schlegel (bb #28)
Coding, Hacking and Tinkering by Andreas Schlegel (bb #28)
How to Measure and Use Lifetime Value and Customer Acquisition Cost
How to Measure and Use Lifetime Value and Customer Acquisition Cost
Similar to Island Marketing Slides
Advertising And Promotion
The document discusses various aspects of advertising and sales promotion strategies, including:
- The different types of marketing communications and their pros and cons, such as advertising, personal selling, publicity, and sales promotions.
- Key considerations in developing an advertising strategy such as identifying the target market, setting objectives, determining budget, selecting media, creating messages, and evaluating effectiveness.
- Factors to consider when implementing a sales promotion strategy, including incentives aimed at consumers versus retailers and the trade channel.
Marketing or promotion expenditure budgets
The document discusses marketing budgets and how they are determined, factors that influence budget size like percentage of sales or what the business can afford. It also discusses criticisms of excessive advertising that it wastes resources and promotes consumerism. Different types of advertising are covered at different stages of a product lifecycle from introduction to growth to maturity. Methods for evaluating the effectiveness of promotional campaigns include sales data, consumer awareness, and response rates.
Promotion Mix
The document discusses different aspects of promotion mix, including advertising, personal selling, public relations, and sales promotion. It provides details on each of these promotional tools, such as what advertising involves, its objectives and considerations for budget. Personal selling allows for personal interaction and relationship building. Public relations involves non-paid promotion through media. Sales promotion uses incentives to encourage short-term responses.
Mgt170
This document discusses managing advertising, sales promotion, public relations, and direct marketing. It provides details on developing an advertising program, including setting objectives, deciding the budget, and choosing messages. Advertising objectives can be informative, persuasive, reminder, or reinforcement. Budget considerations include product lifecycle, market share, competition, and substitutability. Effective messages are generated, evaluated, executed, and reviewed for social responsibility. Media selection depends on reach, frequency, impact, and cost. Sales promotion tools include consumer incentives, trade deals, and business promotions. Developing a promotion program requires determining objectives, tools, timing, budget, and evaluation.
Cannell 139128-greaves-108812
This document provides information about BIG Marketing, a tourism marketing firm in Tasmania. It consists of two directors with experience in marketing, public relations, and tourism. BIG Marketing aims to provide reliable marketing advice based on superior tourism expertise. The document discusses BIG Marketing's new strategy to build upon an existing bushfire recovery campaign by promoting domestic travel around all of Tasmania. The new strategy will use various promotional tools like print, TV, radio, and social media to reach local Tasmanians and encourage domestic tourism to support local businesses.
Selling During a Recession
The document discusses advertising strategies for companies during slower economic periods. It recommends that companies continue or increase their advertising when competitors are cutting back, as this allows them to gain market share. Studies have shown that companies who maintained or increased advertising spending during recessions grew their sales much more after the recession than companies who cut spending. The document provides a 3-step strategy of concentrating on proven advertising vehicles, targeting the best prospects, and controlling waste to increase effectiveness and frequency of advertising. It argues that increased advertising frequency can significantly boost brand awareness and positive feelings toward a brand.
Marketing Innovation by Soe Hein-MBA
This document provides an overview of marketing innovation and executive learning from Soe Hein, CEO of SME Business Institute. It discusses the importance and facets of marketing, including research, strategic planning, product development, pricing, and promotions. It outlines the marketing management process and highlights key concepts like the 4Ps of marketing, customer value propositions, market analysis, and strategic branding. The document emphasizes creating value for customers through a holistic approach and innovative content marketing strategies.
Budget planning
This document provides guidance on developing a marketing budget for product launches. It discusses factors to consider such as the product category, type of launch activity, marketing objectives, target audiences, markets, creative strategy, and methods for determining budget amounts. Budget planning requires understanding category spending trends, historical data, sales goals, and objectives for reaching people at different awareness levels. The document stresses developing clear cash flow plans and paying media partners on time.
Sales promotion1
The document discusses the key elements of an integrated marketing communication strategy, including advertising, sales promotion, personal selling, direct marketing, public relations, events and experiences, and word of mouth. It provides details on the objectives and tools used for each element, with a focus on sales promotion, public relations, events and experiences, direct marketing, and personal selling. The overall summary is that the document outlines the major components of an integrated marketing communication strategy and how each component contributes to the overall marketing goals of an organization.
Promotion Mix
Marketing Communication Mix, Promotion MIx, Promotion Tool, Advertising, direct marketing, personal selling, sales promotion.
Push & Pull Strategy international Markets
The document discusses push and pull promotional strategies. A pull strategy involves motivating customers to seek out a brand through advertising, word of mouth, customer relationship management, and sales promotions. A push strategy takes the product directly to customers via trade shows, direct selling, negotiating with retailers, efficient supply chains, and point-of-sale displays. The document recommends using both strategies together for an effective marketing mix. It also discusses targeting global customers by researching their demographics and preferences to craft appropriate push and pull messages, and using different communication methods suited to each market.
Advertising
The document discusses key concepts in advertising, sales promotion, and public relations marketing. It covers objectives, major decisions, and profiles of different advertising and promotion tools. Major sections include advertising objectives and budget factors, profiles of major media types, sales promotion objectives and tools, and public relations objectives and tools. The overall purpose is to provide an overview of developing and managing programs in these key marketing communication areas.
Whitecaps..
The document presents a strategic marketing plan for the Vancouver Whitecaps soccer team. It includes a SWOT analysis, identification of target markets, and marketing objectives. The plan proposes strategies for the product, pricing, placement, and promotion of Whitecaps tickets and merchandise. It suggests lowering ticket package prices and using digital advertising, contests, and sponsorships to promote the team brand and increase fan engagement and seasonal ticket sales, especially among younger demographics. Progress will be evaluated through surveys, comparisons of financial data to previous years, and analyzing audience reach.
Nivea Men
Nivea launched a promotional campaign on Facebook to raise awareness of its men's products and encourage women to purchase them as gifts. The campaign strategy involved creating engaging online advertisements targeting women ages 25 to 45. The advertisements used Say Media's "AdFrames" platform to display a full-screen interactive concept showing Nivea's product range and driving consumers to a Facebook store. The results showed that this browser takeover format, which presented many product options at once, successfully drove traffic and allowed potential buyers to browse selections.
IMC MIX.ppt
The document discusses various components of marketing communications strategies and tactics. It covers advertising objectives, types of advertising appeals, and factors to consider when developing advertising messages and media plans. Specifically, it addresses defining objectives, creating advertising platforms, setting budgets, evaluating effectiveness, developing messages, and selecting appropriate media outlets and timing patterns. The overall marketing communications mix includes advertising, personal selling, sales promotion, public relations, and direct marketing.
Intro to marketing - Pic.Sell
Here are some key questions to consider when developing a marketing plan:
Chapter13 Integrated Marketing Communications 1
The document discusses various aspects of integrated marketing communication including advertising, sales promotion, public relations, and direct marketing. It focuses on the objectives, budget, message, media decisions, and evaluation of advertising campaigns. Specifically, it outlines different objectives for advertising such as introducing new products or changing customer perceptions. It also describes various message strategies and executions as well as factors to consider for media selection such as costs, audience selectivity, and advantages of each channel.
Nivea Men Marketing case Presentation 2015
Presentation on the case Nivea MEn and the campaign's which they conducted to generate more Click through rate and more customer engagement.
Promotion in marketing
The document provides an overview of promotion and the promotion mix. It discusses the six main elements of the promotion mix: advertising, sales promotion, personal selling, public relations, publicity, and propaganda. It then focuses on advertising, defining it and outlining the five main stages of an advertising campaign: setting objectives, budget, messages, media selection, and evaluation. Finally, it discusses different advertising media including indoor media like newspapers, magazines, radio, television, and film, as well as outdoor media such as posters, painted displays, electric signs, and more.
Aqa bus2-marketingpromotion
Promotion involves communication techniques aimed at informing, influencing, and persuading customers to buy or use a particular product or service. The promotional mix consists of different promotional methods like advertising, sales promotion, personal selling, public relations, and direct marketing. The optimal promotional mix depends on factors like the product's life cycle stage, nature, competition, and marketing budget. Promotion is effective when it achieves its objectives cost efficiently, and ineffective when objectives are not achieved or achieved at high cost.
Similar to Island Marketing Slides (20)
Recently uploaded
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Top 10 Tourist Places in South India to Explore.pdf
Get the information here about top 10 tourist places in South India to explore with your family or friends by a taxi booked from Bharat Taxi.
How To Change Your Name On American Airlines Aadvantage.pptx
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
Wayanad-The-Touristry-Heaven to the tour.pptx
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Excursions in Tahiti Island Adventure
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(BU毕业证书)波士顿大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
How To Change A Name On American Airlines Ticket.pptx
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
Un viaje a Buenos Aires y sus alrededores
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
Agama Tours&Safaris-Kilimanjaro day trip
Guaranteed departures to Tanzania most memorable wildlife safari and kilimanjaro climbing in
What Challenges Await Beginners in Snowshoeing
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Best Places to Stay in New Brunswick, Canada.
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
Recently uploaded (15)
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.ppt
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
How Do I Plan a Kilimanjaro Climb? 7 Essential Tips Revealed.pdf
Top 10 Tourist Places in South India to Explore.pdf
Top 10 Tourist Places in South India to Explore.pdf
How To Change Your Name On American Airlines Aadvantage.pptx
How To Change Your Name On American Airlines Aadvantage.pptx
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
Assessing the Influence of Transportation on the Tourism Industry in Nigeria
How To Change A Name On American Airlines Ticket.pptx
How To Change A Name On American Airlines Ticket.pptx
Island Marketing Slides
- 1. Tassie Comeback tour A pitch prepared for Tourism Tasmania
- 2. The Team Alysha Wagstaff Branding Manager David Abbott Communications Manager Kate Henry Art Director Grace Quinn Creative Director
- 3. Issues in the Current Campaign The Target Market Target market too broad Resulting in wasted exposure The marketing message is not being tailored to maximise appeal for any demographic Communicating to a broad target market leads to market saturation
- 4. Issues in the Current Campaign Current Creative Strategy Focus on possibly non-existent emotional connections Little to no emphasis on rational benefits This is particularly important in the current economy Consumers may be not be willing to spend money Low cost benefit ratio
- 5. Revised Campaign Clearly Defined Target Market Target Market Mature audience, aged 55 and above Retired or approaching retirement Moderate to a high level of disposable income and leisure time By directly targeting this market they are more likely to respond to the campaign
- 6. Revised Campaign Creative Strategy Shift from emotional appeal to rational benefits Shift the focus to the benefits to be gained from the Tasmanian landscape
- 7. Revised Campaign Creative Strategy This shift in focus will be more appealing to the target market as it will be viewed as an escape Sales promotion, such as two nights for one, offers higher perceived value
- 8. Shift away from Facebook Television commercials are particularly beneficial for this campaign; Aired between 4pm and 8pm Between shows such as the news, current affairs, game shows, and lifestyle based program This is to maximise viewing by the target market Communication Tools