Presented at a Hubspot User Group Sept 2016. Focused on the LTV model, how to calculate and use LTV and CAC for budgeting, strategy development, and other marketing leadership. A great topic for in-house marketing leadership, as well as marketing/ad agency leaders.
Metrics How To: Ratio of Customer Lifetime Value to Customer Acquisition CostFiresnap, Inc.
A marketing metrics tutorial. How to determine your Ratio of Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC).
Original Article Found Here: https://www.linkedin.com/pulse/how-calculate-ratio-customer-lifetime-value-acquisition-dustin-hall/
How Much Can I Spend Acquiring Customers When I'm Brand New?Strategybox
You've launched your product, users are coming in the door, but you're wondering what to spend on marketing to keep it up.
Here's two simple calculations - customer acquisition cost (CAC) and lifetime value (LTV) - that will take you 20 minutes to answer that question.
They're also metrics investors and VC's really care about.
Customer Lifetime Value to Prioritize Customer Experience ManagementClearAction
Calculating customer lifetime value is 1 of 6 customer experience management success factors. It motivates executives and prioritizes employee engagement in differentiating customer experience.
See https://ClearAction.com
Customer Lifetime Value: The Core Metric in MarketingAdknowledge
How to use data and lifetime value to maximize the ROI on your marketing spend.
Out of all the metrics that we monitor in our business, there is one that captures the heart, soul, and ROI of our efforts: lifetime value (LTV) of our customers. The measurements of digital marketing have evolved dramatically over the years from CPM to CPC, CPA, CPI, and more. The next phase, and perhaps the most important, is calculating LTV. Few are taking the leap to position this metric as the core KPI of their marketing teams’ success. But the reality is, the moment your competitor starts to figure out LTV and you can’t, you’re dead.
In this session, Ben outlines best practices for developing the strategy necessary to undertake calculating lifetime value to better understand your customers and the essential analytics you need so you can boost your ROI.
In this project, I tried to explain what is Customer Lİfe Time Value and how to calculate it using Probabilistic Models like BG/NBD model and Gamma Gamma submodel.
Also I tried to explain the relation between these models and distributions like Poisson, Gamma, Geometric and Beta.
Metrics How To: Ratio of Customer Lifetime Value to Customer Acquisition CostFiresnap, Inc.
A marketing metrics tutorial. How to determine your Ratio of Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC).
Original Article Found Here: https://www.linkedin.com/pulse/how-calculate-ratio-customer-lifetime-value-acquisition-dustin-hall/
How Much Can I Spend Acquiring Customers When I'm Brand New?Strategybox
You've launched your product, users are coming in the door, but you're wondering what to spend on marketing to keep it up.
Here's two simple calculations - customer acquisition cost (CAC) and lifetime value (LTV) - that will take you 20 minutes to answer that question.
They're also metrics investors and VC's really care about.
Customer Lifetime Value to Prioritize Customer Experience ManagementClearAction
Calculating customer lifetime value is 1 of 6 customer experience management success factors. It motivates executives and prioritizes employee engagement in differentiating customer experience.
See https://ClearAction.com
Customer Lifetime Value: The Core Metric in MarketingAdknowledge
How to use data and lifetime value to maximize the ROI on your marketing spend.
Out of all the metrics that we monitor in our business, there is one that captures the heart, soul, and ROI of our efforts: lifetime value (LTV) of our customers. The measurements of digital marketing have evolved dramatically over the years from CPM to CPC, CPA, CPI, and more. The next phase, and perhaps the most important, is calculating LTV. Few are taking the leap to position this metric as the core KPI of their marketing teams’ success. But the reality is, the moment your competitor starts to figure out LTV and you can’t, you’re dead.
In this session, Ben outlines best practices for developing the strategy necessary to undertake calculating lifetime value to better understand your customers and the essential analytics you need so you can boost your ROI.
In this project, I tried to explain what is Customer Lİfe Time Value and how to calculate it using Probabilistic Models like BG/NBD model and Gamma Gamma submodel.
Also I tried to explain the relation between these models and distributions like Poisson, Gamma, Geometric and Beta.
How to Boost Your Profits by 101%!
Learn proven, practical and easy to implement techniques. Master your Business Engine and Rev up your Sales and Profits to drive your business to the Success you desire.
Have you wondered what your business or your client base are worth? This presentation is focused on:
• Exploring the factors that make a valuation necessary
• The ways an adviser may use a credible valuation
• The relevance of valuations in relation to current issues
The presentation covers the basic metrics that any SaaS company should have at a minimum. Metrics include:
ARPU
MRR
ARR
Churn
LTV
CPA
Growth
NPS
Viral Coefficient
Quotemonster advertising opportunities to the New Zealand Insurance Financial Adviser. Key stats on numbers, usage, traffic, page views, and examples of each advertising opportunity
The No-BS Guide to Understanding (and Calculating) ChurnClose.io
Founders: Are you being honest about your churn rates? Really, really honest?
Probably not. At best, you track your customer churn and neglect the other, more important churn rates.
Do you know your revenue churn? Your monthly subscription churn? What about your net churn? If you don't, you need to. In startups, ignorance isn't bliss; it's death.
Use our No-BS Guide to learn about the four most important churn rates, what they mean, and how to calculate them.
Check out our free, automatic churn calculator at the end!
Y Combinator pitch deck designed by Zlides
Want to create a pitch deck that inspires your audience? Get your FREE presentation kit designed by Zlides: http://bit.ly/slideshare_zlides
The software, technology and metrics behind search and analytics.
Presented by Carlson Smith, Head of Search at Workhouse Advertising
Port80 Perth Meetup - 2016
Greg Simon from Fat Cat Rewards' Presentation from the 'Power Affiliate' panel at affili@syd - Australia's first affiliate marketing conference, which was run in Sydney in May 2009
An awesome (yet short) slideshow that explains, in simple terms, how to calculate and use the ROI formula. Watch the video and download the workbook at http://miketurco.com/roi .
Fake startup presentation put together by Dave McClure (500 Hats) & Wayne Lambright (Tastyr.com) for SuperNova 2007. Altho this was a fake company, the slide outline may be useful for other startups.
Quality Score is critical to your AdWords success, it makes or breaks your profitability.
In this presentation: I show you:
1) What is quality score (and why you should care)
2) How the calculation works
3) Bust a few myths about Quality Score
4) I show you 7 ways to hack it to increase your profits
By the end you will have the tactics at your disposal to boost your click-through rates, increase your Quality Score, decrease your cost per acquisition and profit from AdWords.
Chop chop!
Pricing & Packaging Flexibility Drives Subscription Growth (Subscribed13)Zuora, Inc.
Zendesk - Guy Marion, Sr. Director, Customer Acquisition
Okta - Jake Randall, Director of Business Operations
There are many pricing levers available for subscription models and the challenge is
knowing where to start and how to iterate over time. Come learn lessons from pricing experts at Zendesk and Okta, where we’ll discuss the pros and cons of different models and how to use different promotional strategies and test plans to achieve your business strategies.
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of AircallSTATION F
Last week at STATION F we hosted a workshop with Jonathan Anguelov, cofounder & COO at Aircall, to talk about his favorite topic: SALES. Needless to say that our dear residents were excited about this opportunity to have him share his experience with them, and get a few tips and best practices that have worked for Aircall: Jon is one of the masterminds behind Aircall’s crazy growth!
Looking for more clients? This presentation explains the relationship (and math!) between leads and conversion rate - and what that means in terms of getting new clients.
Convincing Your Boss(es) to Confidently Spend (more) on AdvertisingHanapin Marketing
Could your business profit from the scaling of advertisement spend? Wrangling your boss with swagger and tact is not always enough to win larger budgets. The Answer? Arming yourself with a customer-centric strategy, backed by CLV, that can drive a responsible and ‘winning’ conversation with your organization. In this session you will walk away with knowledge and actionable resources so you can:
- Convince your boss how spending more on advertising will benefit your organization.
- Conquer your omnichannel success metrics and their impact on your customer lifetime value.
- Confidently use your data to transform your organization to be more customer-centered.
Convincing Your Boss(es) to Confidently Spend (more) on AdvertisingKevin Dieny
My Presentation from my Session at HeroConf 2019, in Philadelphia.
This presentation is for anyone who wants to invoke data-decision making and business transformation learning:
1) How to convince your boss to spend more budget on advertising so it benefits your entire organization.
2) How to conquer the proper success metrics, "The Golden Metrics" linked to Customer Lifetime Value (CLV).
3) How to confidently use your data to transform your business to be more customer-centric.
How to Boost Your Profits by 101%!
Learn proven, practical and easy to implement techniques. Master your Business Engine and Rev up your Sales and Profits to drive your business to the Success you desire.
Have you wondered what your business or your client base are worth? This presentation is focused on:
• Exploring the factors that make a valuation necessary
• The ways an adviser may use a credible valuation
• The relevance of valuations in relation to current issues
The presentation covers the basic metrics that any SaaS company should have at a minimum. Metrics include:
ARPU
MRR
ARR
Churn
LTV
CPA
Growth
NPS
Viral Coefficient
Quotemonster advertising opportunities to the New Zealand Insurance Financial Adviser. Key stats on numbers, usage, traffic, page views, and examples of each advertising opportunity
The No-BS Guide to Understanding (and Calculating) ChurnClose.io
Founders: Are you being honest about your churn rates? Really, really honest?
Probably not. At best, you track your customer churn and neglect the other, more important churn rates.
Do you know your revenue churn? Your monthly subscription churn? What about your net churn? If you don't, you need to. In startups, ignorance isn't bliss; it's death.
Use our No-BS Guide to learn about the four most important churn rates, what they mean, and how to calculate them.
Check out our free, automatic churn calculator at the end!
Y Combinator pitch deck designed by Zlides
Want to create a pitch deck that inspires your audience? Get your FREE presentation kit designed by Zlides: http://bit.ly/slideshare_zlides
The software, technology and metrics behind search and analytics.
Presented by Carlson Smith, Head of Search at Workhouse Advertising
Port80 Perth Meetup - 2016
Greg Simon from Fat Cat Rewards' Presentation from the 'Power Affiliate' panel at affili@syd - Australia's first affiliate marketing conference, which was run in Sydney in May 2009
An awesome (yet short) slideshow that explains, in simple terms, how to calculate and use the ROI formula. Watch the video and download the workbook at http://miketurco.com/roi .
Fake startup presentation put together by Dave McClure (500 Hats) & Wayne Lambright (Tastyr.com) for SuperNova 2007. Altho this was a fake company, the slide outline may be useful for other startups.
Quality Score is critical to your AdWords success, it makes or breaks your profitability.
In this presentation: I show you:
1) What is quality score (and why you should care)
2) How the calculation works
3) Bust a few myths about Quality Score
4) I show you 7 ways to hack it to increase your profits
By the end you will have the tactics at your disposal to boost your click-through rates, increase your Quality Score, decrease your cost per acquisition and profit from AdWords.
Chop chop!
Pricing & Packaging Flexibility Drives Subscription Growth (Subscribed13)Zuora, Inc.
Zendesk - Guy Marion, Sr. Director, Customer Acquisition
Okta - Jake Randall, Director of Business Operations
There are many pricing levers available for subscription models and the challenge is
knowing where to start and how to iterate over time. Come learn lessons from pricing experts at Zendesk and Okta, where we’ll discuss the pros and cons of different models and how to use different promotional strategies and test plans to achieve your business strategies.
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of AircallSTATION F
Last week at STATION F we hosted a workshop with Jonathan Anguelov, cofounder & COO at Aircall, to talk about his favorite topic: SALES. Needless to say that our dear residents were excited about this opportunity to have him share his experience with them, and get a few tips and best practices that have worked for Aircall: Jon is one of the masterminds behind Aircall’s crazy growth!
Looking for more clients? This presentation explains the relationship (and math!) between leads and conversion rate - and what that means in terms of getting new clients.
Convincing Your Boss(es) to Confidently Spend (more) on AdvertisingHanapin Marketing
Could your business profit from the scaling of advertisement spend? Wrangling your boss with swagger and tact is not always enough to win larger budgets. The Answer? Arming yourself with a customer-centric strategy, backed by CLV, that can drive a responsible and ‘winning’ conversation with your organization. In this session you will walk away with knowledge and actionable resources so you can:
- Convince your boss how spending more on advertising will benefit your organization.
- Conquer your omnichannel success metrics and their impact on your customer lifetime value.
- Confidently use your data to transform your organization to be more customer-centered.
Convincing Your Boss(es) to Confidently Spend (more) on AdvertisingKevin Dieny
My Presentation from my Session at HeroConf 2019, in Philadelphia.
This presentation is for anyone who wants to invoke data-decision making and business transformation learning:
1) How to convince your boss to spend more budget on advertising so it benefits your entire organization.
2) How to conquer the proper success metrics, "The Golden Metrics" linked to Customer Lifetime Value (CLV).
3) How to confidently use your data to transform your business to be more customer-centric.
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessSaaStock
Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC
A high growth SaaS playbook. 12 metrics to drive success. 2 goals, present a simple model to understand SaaS business and show what levers a CEO can pull to get the most impact
Brisbane Shopify Meetup - 7th June 2017 Reload Media
Slides from the Brisbane Shopify Meetup on 7th June 2017. Special guest speakers are Holly Cardew (Pixc), Nik Mirkovic and Alex Tomic (HiSmile), and Josh Newport (Shopify).
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty one slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Trade Promotion PowerPoint Presentation Slides complete deck.
Trade Promotion For Firms PowerPoint Presentation SlidesSlideTeam
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of thirty one slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Mastering of Business Development Project.pptxOmar Abdraboo
This project was done under the supervision of Nadeem Barakat the Regional Business Director of Chefaa, The purpose of this project is to apply what we have learned throughout the Mastering Business Development Course that was provided by Nadeem Barakat at Eslsca University. The course was very thoughtful and it helped me rearrange my thinking process and always go for a pattern to find between the successful things that I have achieved or wanted to achieve. I recommend it %100.
Data Driven Transformation for Sales - SMART Territory ManagementBarry Magee
Design, lead and implement framework to harness enterprise, organisational and external data to create a data driven territory management programme for IBM Digital Sales Europe.
The aim is to embed an end-to-end data driven approach to cleint engagement across all sales lines based on a prototype methodology that has undergone 4 iterations with significant user-led enhancements over 2 years in a pilot business unit.
The framework aggregates and collates data across a wide range of sources, integrates and delivers sales focussed insight back to end users. It uses both standard analytics models as well as innovateive sales expertise codification to rank clients for 'next best customer' selection.
Results consistently show that the data-driven approach delivers 4x the average lead conversion rate for traditional approaches within a sales environment and that 80% of new business opportunities come from clients and offerinsg that lie outside traditional 'hunting' approaches.
In doing so, the sales team reduce the risk within business forecasting by identifying and winning leads outside the traditional 'top' customers where sales tend to continually farm for revenue.
The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022?
During this session, Tracy Kraft, VP of Revenue Marketing at Demandbase, will focus on how to develop your 2022 strategy and plans for optimal business outcomes. Join her crash course to learn how to:
Focus on your best opportunities;
Take a journey stage approach;
Personalize brand experiences on digital;
Lean in on sales enablement; and
Measure what matters.
Work From Home and Make Money As a Life or Business Coach In This HOT MarketTerri Levine
The field of life and business coaching is booming! You can be an entrepreneur and work full time or part time from the convenience of your home and earn up to $100 to $150 per hour coaching and consulting. It's a great profession and people are looking to hire more business and life coaches. Pick your niche and get trained in this exciting career today and start making money and give up a traditional job so you can have the freedom of being an entrepreneur at last.
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
Starting with the financials is far from being the cup of thee of entrepreneurs. However, it may be easier than you thought! Ask yourself key questions regarding the sales generation. It will help you to challenge your business model and at the same time to fill in main items of your financial plan. Good luck!
Similar to How to Measure and Use Lifetime Value and Customer Acquisition Cost (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
13. 13
It takes 12 positive interactions to
make up for one unresolved negative
experience
=
SOURCE: https://www.helpscout.net/75-customer-service-facts-quotes-statistics/
14. 14
9%
70%
91% of unhappy
customers will not
willingly do
business with you
again.
Resolve a complaint
in the customer's
favor and they will do
business with you
again 70% of the time.
START
SOURCE: https://www.helpscout.net/75-customer-service-facts-quotes-statistics/
15. 15
Americans tell an average of 9 people about good experiences, and tell 16
people about poor experiences.
vs.
SOURCE: https://www.helpscout.net/75-customer-service-facts-quotes-statistics/
17. 17
Lifetime Value (LTV)
• What’s the value that this customer brings?
• Long-term view of customers
• “Average deal size” if one-time
• How can companies with inexpensive products
justify big marketing budgets?
20. 20
Lifetime Value (LTV)
• Simple LTV = Total revenue from client
• Traditional LTV = (Avg. gross margin) x (Customer
retention rate / (1 + Discount rate - Customer retention
rate)
21. 21
Lifetime Value (LTV)
• Simple LTV = Total revenue from client
• Traditional LTV = (Avg. gross margin) x (Customer
retention rate / (1 + Discount rate - Customer retention
rate)
• Gross margin not revenue
• Churn matters
• “Bird in the hand is worth two in the bush”
22. 22
Customer Acquisition Cost (CAC)
• (Sales + Marketing + hard costs) / number of deals
acquired
• Does *not* factor in overhead, delivery, support
(operating expenses)
41. 1) Add more blocks with healthy unit economics
2) In a market with lots of blocks
42. 4) Combine CAC with sales metrics to
reverse-engineer marketing budgets
CAC = $6,000
Close rate = 33%
Qualified leads = $2,000 each
Qualification rate = 20%
Cost per lead = $400
Web conversion rate = 5%
Web traffic = $20/visitor
What channels, strategies, content can
drive leads for $400/each? $20 web
visitors?
43. 5) Sales forecasting / quotas
CAC = $6,000
Sales Salary = $6,000
=Close one deal per month
LTV:CAC Ratio = 5:1
They ask: “Can we do XYZ?”
Because ratio is healthy: clear YES!
44. 6) Team forecasting
Pipeline = 4 new customers
LTV = $25k
Total new value = $100k
? Staffing
? Support
? Overhead/infrastructure
45. 7) Find more of the right clients
MY VAMPIRE MATRIX
Let me give you my background. Not to claim credibility, but to paint context.
Test this against your own experiences with your business
My goal is to start the conversation. Let’s continue it somehow.
A number
A framework of how to think about growth
Drive marketing strategies + tactics
A way of thinking
A way of leading
This isn’t much about hubspot. Its about being better marketers. Hubspot is a tool. A great one.
A number
A framework of how to think about growth
Drive marketing strategies + tactics
A way of thinking
A way of leading
A number
A framework of how to think about growth
Drive marketing strategies + tactics
A way of thinking
A way of leading
A number
A framework of how to think about growth
Drive marketing strategies + tactics
A way of thinking
A way of leading
A number
A framework of how to think about growth
Drive marketing strategies + tactics
A way of thinking
A way of leading
A number
A framework of how to think about growth
Drive marketing strategies + tactics
A way of thinking
A way of leading
A number
A framework of how to think about growth
Drive marketing strategies + tactics
A way of thinking
A way of leading
A number
A framework of how to think about growth
Drive marketing strategies + tactics
A way of thinking
A way of leading
A number
A framework of how to think about growth
Drive marketing strategies + tactics
A way of thinking
A way of leading
