1. Executive Summary
Customer focused marketing professional with over a decade of success in multiple
categories within leading multinational organisations. I’m a proven Marketeer with
success in strategy, communication, brand building, repositioning and marketing finance.
I have a flair for innovation and problem solving incorporating a style of leadership that
builds strong performing teams.
I thrive in an organisation that operates on trust, integrity, passion and creativity.
I have been fortunate enough to work across a variety of top tier blue chip FMCG
brands and have been able to stamp my own identity on them.
Whether it is developing award winning communication at Heinz UK, launching world
class innovation at Nestle, driving a cultural business consumer change at Bombardier
Recreational Products or simply driving double digit share growth at British American
Tobacco, I have the enthusiasm and flexibility to adapt and succeed in any organisation.
Described as;
• Tenacious, passionate, innovative, strategically strong.
• Believes that people are integral to the success of a great business.
• Values trust, integrity, passion and thrives in an open environment where people can
be themselves.
• Believes that creativity, coaching and the development of people and culture are
integral to strong performing business.
I have proven success in;
• New Brand launches and Blue Sky NPD innovation.
• End to end communication both above and below the line.
• Brand re-positioning and segmentation.
• Financial analysis and financial planning.
• Strategic Planning and portfolio optimisation.
• Strong leadership and coaching performance.
DUNCAN KNIGHT
Duncan.Knight@hotmail.com M: 0435 179 621

2. Professional Experience
Cerebos Australia
August 2012 – Present
British American Tobacco
March 2012 – August 2012
Cerebos Pacific are a recent private acquisition by Suntory Suntory Holdings Limited.
Suntory is a Global brewing and distilling company based in Japan. Established in 1899, it is
one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes
both best-selling and award-winning Japanese whisky. Its business has expanded to other
fields, and the company now offers everything from soft drinks to sandwich chains.
Marketing Manager (Head of Marketing)
• Responsible for a Marketing team of Seven who look after Retail and Food Service Food.
• 75% of the business turnover (GSV) and 90% of the business Profit (PBRIT).
• Delivered a combined Brand growth of 4% sales growth ($7.5m GSV) and an incremental
3% Profit growth of ($2.5m PRBIT)
• Developed 3-5 years brand and category plans for core brands: Gravox, Saxa
and Tandaco
• Launch category changing innovation in core company portfolio which had accelerated
brand share from 70%+
The world’s second largest quoted tobacco group by global market share, with brands sold
in more than 180 markets, No 1 within the Oceana region and an operating turnover in
excess of $8b across 6 major brands and three segments, Premium, Mainstream and Value.
Brand Consulting (Plain Pack Transition)
• Employed to develop full contingency plan if Big Tobacco won the plain packaging
legislation against the federal government.
• Scope was to develop, design and print all 112 brand configuration designs in a 6 month
window ready for a plain pack legislation win.
• Role involved complete autonomy from building the $3.5m budget to gaining multi
discipline and multi markets approval with complete end to end project management.
Duncan Knight Duncan.Knight@hotmail.com 0435 179 621

3. Jim’s Mowing (Owner Operator)
February 2009 – March 2010
Jim’s Group is the largest franchisee business in Australia ,operating across three continents
and over 500+ franchises in Australia. I bought a Jims Mowing franchise business with circa
120 clients and two staff across mowing, gardening and soft landcasping.
Jim’s Mowing Collaroy – Business Owner and Operator
• Developed integrated marketing plan and successfully executed for business growth.
• Grew Business customer base 38% in 12 months, network marketing and local
advertising.
• Grew bottom line profitability from $40k to $55k through customer optimisation,
overhead reduction and increased profit per visit.
British American Tobacco
March 2010 – November 2011
The world’s second largest quoted tobacco group by global market share, with brands sold
in more than 180 markets, No 1 within the Oceana region and an operating turnover in
excess of $8b across 6 major brands and three segments, Premium, Mainstream and Value.
Senior Brand Manager: Value Portfolio
• Developed and implemented Value portfolio marketing strategy
• Complete responsibility for the Value portfolio with an annual turnover of $960M,
managed a team of three staff and four tobacco Brands, achieved significant NPD in
record business timings.
• Supported regional team on major global infrastructure consolidation with annual
savings of $1bn.
Duncan Knight Duncan.Knight@hotmail.com 0435 179 621
Anthem/Schawk
November 2011 – February 2012
The world’s second largest quoted tobacco group by global market share, with brands sold
in more than 180 markets, No 1 within the Oceana region and an operating turnover in
excess of $8b across 6 major brands and three segments, Premium, Mainstream and Value.
Client Service Director (Contract)
• Developed 12 month rolling strategic plan for account budgeting, Managed a team of 12
highly experienced packaging professionals.
• Managed significant blue chip client accounts through high work load of innovation and
new brand launches.

4. Heinz UK
May 2000 – October 2001
H.J. Heinz is one of a few major global food companies, famous for iconic brands such as
Heinz Baked Beans, Tomato Ketchup, Spaghetti in Tomato Sauce, Cream of Tomato Soup
and Salad Cream. It operates across six continents around the world. In more than 50 of
those countries they operate as No1 or No2.
Brand development Manager – Heinz Soup NPD Role
• Conceived and developed new “out of home occasion for hand held soup cups”
– managed cross functional teams including leading food service and sales partners
in developing launch plans.
• Successfully launched “fridge door soup” concept within 12 weeks. (Heinz Record)
• Managed successful TV execution which saw an advertising award for the TV creative.
(Leo Burnett UK)
• Successfully led the integration team for German soup manufacture and future UK
NPD sourcing.
Nestle Australia
February 2002 - April 2007
Nestle is the world’s No 1 food and beverage company leading the world in nutrition,
health and wellness. The Oceana division is made up of 7 major divisions, food, beverages,
confectionary, cereal, food service, ice cream and pet food.
Marketing Manager: Lean Cuisine
• Development, management and launch of major NPD project, largest in last 10 years,
included $4m capital investment & over $12m in commercial spend to support launch.
• Successfully managed 2 years of I&R pipeline which saw over 40 new SKU’s brought
to market.
• Managed and led a team during a major shift in key strategic positioning for Brand.
• Complete management and ownership of 2005/6 & 7 Brand communication strategies,
$3M budget each year.
Duncan Knight Duncan.Knight@hotmail.com 0435 179 621
Bombardier Recreational Products Ltd
April 2007 - February 2010
BRP is a world leader in the design, manufacturing, distribution of motorised recreational
vehicles and powersports engines, Brands include Can-am Motorcycles and Quad bikes,
Sea-Doo Jet Ski’s, Ski-Doo Snowmobiles and Evinrude outboard engines.
Marketing Manager Australia/New Zealand
• Management of three successful years of advertising, cumulative spend of over $9m;
including creative development, national print campaign, targeted PR and key strategic
web development.
• Managed and led business in major strategic shift from sales based organisation to
marketing/consumer focused company.
• Jointly developed and executed the company’s strategic business plan for 2008-2010

5. Education and Credentials
• Bachelor of Honors in Business Degree with a Major in Marketing.
• Advanced Microsoft Office, AC Nielsen, Home Scan and Aztec Data.
• Nestle Brand Equity and communication training.
• Advanced Microsoft Project.
Interests
• Full Australian Private Pilots License, awarded during RAF Flying Scholarship.
• Freshwater Fishing, Game Fishing and Top end Fishing.
• Traveling around Australia and 4WDing.
References
Further professional experience and references are available on request.
Duncan Knight Duncan.Knight@hotmail.com 0435 179 621
Burton Biscuits (ABF Group)
May 1997 – April 1999
Burtons Biscuits is the second largest biscuit manufacturer in the UK with brands such as
Jammie Dodgers and Wagon Wheels leading a major private label operation which makes
snacks and biscuits for most of the UK retail market.
Product Manager
• Successfully launched range of ‘Bingo” chocolate bars, gaining 5% market share and
exceeding business expectations.
• Assisted and contributed to the most successful year of football sponsorship, actively
engaged over 15,000 children, growth 12% YOY.
• Development and execution of extensive print advertising campaign.