How To Create Campaigns To Target Minorities, The LGBTQ Community, & Other Diverse Groups IS20G14 - Philadelphia, PA LIVE! Casino & Hotel January 11-13, 2022

1. Diversity, Equity, and Inclusion-
A Business Imperative

2. Background
• NAMAD 501c(3) non profit organization founded in 1980.
• Mission- to increase the number of ethnic minority automobile
dealers in communities across America.
• Advocating workplace and supplier diversity in the automotive
manufacturing environment.
• Supporting minority engagement in the automotive retail sales and
service sectors.
• GOAL- Parity
• Auto Industry is over 100 years old---- Minority Dealership
Owners 50+ years old

3. Economy Driver

4. Economy Driver
• 9.9 Million Jobs Coast to Coast A robust auto manufacturing
sector is vital to a healthy U.S. economy. Autos drive America
forward by supporting a total of 9.9 million American jobs, or
about 5.1 percent of private-sector employment.

5. Economy Driver

6. Economy Driver

8. Minority Rooftops
977
881 873
1053
1116 1096
1130 1111
1187
1215
1243 1257
0
200
400
600
800
1000
1200
1400
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

9. George Floyd

10. George Floyd

11. FORD DEALERSHIP (MARYLAND)

12. Honda Dealership (North Carolina)

13. Toyota Dealership (North Carolina)

14. Mercedes Dealership (Indianapolis)
The suit also alleges the owner boasted about “systematically
overcharging African American customers for vehicles.”
Turner claims this alleged practice had a name: “(N-word) scalping.”

15. Dealership (Maryland)

16. Diverse Consumers Lead the Way

17. FUTURE MAJORITY
New Vehicle Trends and
Opportunities
Consumer Sustainability
What are you doing today to align yourself
with the “Future Majority of Tomorrow”?

18. Toyota and Honda hold the respective #1 and #2 spots with
all consumer groups as of Sept 2021 YTD New Vehicle
Registrations.

19. Total New Vehicle vs. EV Consumption by Future Majority
Consumers

20. WHERE TO FIND NEW TALENT

21. Thank you,
Damon Lester
President, National
Association of Minority
Automobile Dealers
and
Dealer Principal, Nissan of
Bowie
damon.lester@namad.org