Ford motors meenal gupta m100700026

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Ford motors meenal gupta m100700026

  1. 1. FORD MOTORS<br />MEENAL GUPTA<br />M100700026<br />
  2. 2. Automobiles automobiles parts <br />In what Business we are in?<br />
  3. 3. Introduction<br />American multinational corporation <br />A driving force in automotive <br />Was Henry’s ford third company <br />Headquarters - Dearborn, Michigan, a suburb of Detroit<br />Founded – 16th June 1903<br />
  4. 4. Intro…<br />Performing its business in 7 continents and 90 plants .<br />Manufacturers cars and commercial vehicles <br />Operating its business in :<br />North America<br />Europe<br />Asia pacific <br />Latin America <br />Africa <br />Middle east <br />
  5. 5. KEY PEOPLE<br />Founder – Henry ford <br />Current President/CEO- ALLAN MULALY<br />Current chairman: William clay ford<br />
  6. 6. TARGETING…<br />Ford has approx. 13000 dealers worldwide <br />Round about 137 markets worldwide . <br />Major customers :<br />Hewlett –Packard<br />Phillip Morris international<br />GlaxoSmithKline<br />Astra Merck<br />Cne logistics<br />GE<br />
  7. 7. Its new products/ services<br />Sportka<br />Focus C-MAX Concept <br />Everest <br />Falcon <br />Bantam<br />Eco sport<br />
  8. 8. POSITIONING <br />Currently the second largest automaker in the U.S.<br /> Fourth-largest in the world based on number of vehicles sold annually.<br />
  9. 9. MARKETING STRATEGIES<br />Product differentiation based on operational efficiency :-<br />Its offer on the plank of service .<br />Also supplying videotapes showing how repairs have to be done . <br />Adopting offer to suit target segment.<br />Strategic segmentation of cars :-<br />Family car segment <br />SUV segment <br />Premium car segment <br />
  10. 10. Strategies cont..<br />Hoardings :-<br /><ul><li>pictures comprising of its attributes and special features are displayed on roadsides
  11. 11. bit expensive strategy but attracts many people
  12. 12. Maintaining Data banks
  13. 13. Free Insurance
  14. 14. Relationship Marketing
  15. 15. Sales promotion
  16. 16. Maintaining service standards </li></li></ul><li>cOnt …<br />Strategic sales standards <br />Conducting customer delight program <br />Extended warranty <br />
  17. 17.
  18. 18. revenues<br />Revenue - 118.308 billion (2009)<br />No. of employees – 213000<br />Operating income – 2.957 billion (2009)<br />Netincome - 2.717 billion (2009)<br />
  19. 19.
  20. 20. Mission of ford motor co.<br /> We are a global family with a proud heritage passionately committed<br /> To providing personal mobility for people around the world. ...<br />
  21. 21. Vision of ford motor co. <br />To become the world’s leading consumer company for automotive products. <br />
  22. 22.
  23. 23. Top competitors <br />General motors <br />Toyota<br />Honda <br />Chrysler <br />Nissan motor co. <br />Kia<br />Daimler <br />Volkswagen<br />
  24. 24. What is The Ford’s Competitors Objective? <br />Maximum Profit <br />Market share growth Maximum Profit <br />Technological leadership <br />Service leadership <br />
  25. 25. subsidiaries<br />Ford has 8 brands:<br />Ford<br />Lincoln<br />Mercury <br />Land Rover <br />Volvo<br />Mazda<br />Jaguar<br />Aston Martin<br />
  26. 26. GENERAL MOTORS – brands <br /><ul><li>Buick
  27. 27. Cadillac
  28. 28. Chevrolet
  29. 29. GM Daewoo
  30. 30. GMC
  31. 31. Holden
  32. 32. Hummer
  33. 33. Pontiac
  34. 34. Opel , Saturn,
  35. 35. Vauxhall, wuling</li></li></ul><li>Toyota- 5 brands<br />Toyota<br /> Lexus<br /> Scion<br /> Daihatsu<br /> Hino<br />
  36. 36. Chrysler – 4 brands <br /><ul><li> Chrysler
  37. 37. Jodge
  38. 38. Jeep
  39. 39. Mope</li></li></ul><li>Honda – 2 brands<br />Honda<br />Acura <br />
  40. 40. GENERAL MOTORS <br />Founded-1908 <br />Headquarters -Detroit, Michigan, USA <br />Employees :209,000 (2010) <br />Revenue: US $ 98.7 BILLION <br />
  41. 41. TOYOTA<br />Founded:1937 <br />Headquarters: Tokyo, Japan <br />Employees: 316,121 (2008) <br /><ul><li>Revenue: yen 18.9 trillion (2010)</li></li></ul><li>CHRYSLER<br />Founded:1925 <br /> Headquarters: Michigan, USA <br />Employees: 58,000 (2008) <br />Revenue : US $ 17710 MILLION(2009)<br />
  42. 42. HONDA<br />Founded:1948 <br />Headquarters- Tokyo, Japan<br />Employees: 167,231 (2008) <br />Revenue: US $ 120.27 billion (2009)<br />
  43. 43. Daimler <br />Founded: 1883<br />No of employees: 256400<br />Headquarters :Stuttgart, Germany <br />Revenue: euro 78.92 billion <br />
  44. 44. Volkswagen<br />Founded: 28 may 1937 <br />Headquarters :Wolfsburg, Germany <br />Area served: worldwide <br />No. of employees : 368500 (2009)<br />
  45. 45. KIA<br />Founded : June 9 , 1944<br />Area served: international <br />Employees:42000<br />Headquarters: south Korea <br />Products: automobiles <br />
  46. 46. NISSAN MOTOR <br />Founded : December 26, 1933<br />Headquarters : yokohama , Japan <br />Revenue : yen 7.517 trillion <br />No of employees : 175, 766<br />Products: automobiles, outboard motors, forklift trucks <br />
  47. 47. FORD MOTOR CO. <br />FORD <br />Trucks<br />Hybrids<br />Cars<br />SUVs<br />Cross Over<br />
  48. 48. FORD CARS <br />FORD FIESTA <br />FORD FIGO <br />FORD FUSION <br />Focus sedan <br />Focus coupe <br />Mustang <br />Tauras <br />
  49. 49. FORD FIESTA<br />SES hatchback <br />Base price: $17120<br />Standard manual air conditioning <br />5 speed manual transmission with overdrive(standard)<br />Engine type: 1.6 liter duratec, i4 , ti –vct 16valve , front mounted with horsepower of 119@6000, alloy black <br />Warranty – 36 months <br />
  50. 50. CROSSOVERS<br />EDGE <br /><ul><li>Starting price: $27.220
  51. 51. Seating for: 5 people
  52. 52. MPG city :19/27
  53. 53. Tow up to: 3500 lbs </li></ul>FLEX <br /><ul><li>Starting price: $29.075
  54. 54. Seating for: 6-7 people
  55. 55. MPG city :17/24
  56. 56. Tow up to: 4500 lbs </li></li></ul><li>TOYOTA YARIS <br />Lift back 5 door AT<br />Base price - $13955<br />Rear seat HVAC Ducts : optional <br />Power windows – optional <br />Engine type: 1.5 liter, i4 , wt-i6 –valve , DOHC,SEFI engine , front mounted with horsepower of 106@6000 <br />Warranty- 36 months <br />
  57. 57. NISSAN VERSA HATCHBACK <br />1.8 SL <br />Base price: $16900<br />Manual air conditioning – standard <br />Engine type: 1.8 liter , i4 . Cvtcs 16 valve, dohc , sefi engine , transverse mounted with horsepower of 122@5200.<br />Curb automatic weight – 2758(ibs)<br />Warranty- 36 months<br />
  58. 58. HONDA FIT <br />Sport 5 spd MT w/ navigation system<br />Base price $ 18260<br />Rear seats HVAC ducts- not available <br />Engine type : 1.5 liter i- VTEC , 14 , 16 Valve , front mounted with horsepower of 117@6600, alloy cylinder head . <br />Warranty – 36 months <br />
  59. 59. SUVS <br />Escape <br />Sport trac <br />Explorer <br />Expedition <br />
  60. 60. HYBRIDS<br />Fusion hybrid :<br /><ul><li>Starting price : $ 28. 240
  61. 61. Seating for : 5 people
  62. 62. MPG City/ hwy: 41/36</li></ul>Escape hybrid :<br /><ul><li>Starting price: $ 29.935
  63. 63. Seating for: 5 people
  64. 64. Tow up to : 3500 lbs
  65. 65. MPG City/ hwy : 34/31</li></li></ul><li>TRUCKS <br />Ranger <br />Transit connect <br />F- 150 <br />E series <br />Super duty <br />
  66. 66. SWOT ANALSIS OF FORD MOTOR CO. <br />
  67. 67. Strengths <br /><ul><li>4th on the Fortune 500 List (U.S. only)
  68. 68. 39th on the Best Companies for Minorities List
  69. 69. Have already invested heavily in alternate fuel sources
  70. 70. Ford are seen as supportive like Gave Generously after the September 11 Attacks , to Help Fight Breast Cancer </li></li></ul><li>weakness<br /><ul><li>CEO Jacques Nasser and Chairman Bill Ford Jr. could not get along leading to Bill Ford taking over as CEO
  71. 71. $13 Billion on Acquisitions
  72. 72. Sometimes seen as "safe", "boring"
  73. 73. Cash Reserves Have Sunk to $4.1 Billion </li></li></ul><li>Opportunities <br /><ul><li>Have a chance to become more environmentally friendly with cleaner engine emissions
  74. 74. Ford have already started investing in Solar Power ,and have a chance to become a market leader
  75. 75. They can take advantage of their perceived generosity by giving to more charities, and using targeted advertising. </li></li></ul><li>Threats <br /><ul><li>Competition is huge.
  76. 76. Internal strife will hurt the company. Threat of substitute products such as Natural gas, Electricity, Ethanol, Vegetable oil, Sunlight, Water
  77. 77. Intensity of Rivalry among competitors worldwide
  78. 78. Worldwide markets threatened due to the "War on Terrorism" </li></li></ul><li>

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