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SUBMITTED TO- SUBMITTED BY- Reg.No.
Navpreet Ma’am Mahesh Kumar 11410466
Angadbir Singh 11410838
Stephy 11407541
Manpreet Kaur 11404239
 DAIMLER
 FOUNDED in 1886 by Gottlieb Daimler and Carl Benz
 CEO- Jurgen Schrempp
 Known for luxury cars ,SUV and commercial vehicles
 CHRYSLER
 ESTABLISHED in 1925 by Walter Chrysler
 CEO- Robert Eaton
 Famous for low priced cars, light trucks, pick-ups and mini-
vans
DAIMLER-CHRYSLER
Amalgamated in May, 1998
CEO- Jurgen schrempp
Fifth largest car producing company in world
Partnership :-
Daimler -53%
Chrysler-47%
Operational Headquarter - Stuttgart (Germany)
- Auburn Hills (USA)
WEAKNESSES
 Little experience in lower price
segment
 Focus on only luxury vehicles
 High labor cost
OPPOURTUNITIES
 Introduction of new models
 Manufacture outside Germany
 Establishing existing brands in
new markets
STRENGTH
 Full product line
 Technologically innovative
 Financially powerful
THREATS
 Strong competition in luxury
segment
 Does not have corporate brand
identity
 Lags in research & marketing of
hybrid products
 Dr. Dieter Zetsche: Chairman of the Board as well as
Head of Mercedes-Benz Cars.
 Dr. Wolfgang Bernhard: Head of Daimler Trucks.
 Dr. Christine Hohmann-Dennhardt: Integrity and Legal
Affairs.
 Wilfried Porth: Head of Human Resources and Labor
Relations.
 Hubertus Troska: Greater China.
 Bodo Uebber: Head of Finance and Controlling as well
as Financial Services.
 Merger – more a need than an advantage
 Internationally established
 Lead to more innovative ideas and expertise
 Reason of merger…? ?
technological development
complementary product lines
threat of takeover by another company
Work - culture differences
Rigorous competition among other luxury car
companies
Saturation of car market in EU and NAFTA
Weak presence in Asian markets except luxury
segments
Synergy among management and employees
Finding alternate market for boosting sales
Acquisition of an Asian automotive company –
Mistubishi
 Buy brands for lower priced segments like in
Asia
 Utilize innovation and technological know-how
to expand
 Supply according to customers taste and
preferences
 Implementing new collaborative strategies
 Bridging the gap between different cultures
 BOOKS
• Weihrich,Heinz , Koontz,Harold , Management- A Global
and Entrepreneurial perspective,12e , Tata McGraw-Hill
Publishing Company Limited , New Delhi
 WEBSITES
• http://www.wsws.org/en/articles/1998/05/mzzg-m08.html
• https://www.inkling.com/read/applied-mergers-and-
acquisitions-robert-bruner-1st/chapter-11/synergies-in-the-
daimlerchrysler
Daimler chrysler ppt new

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Daimler chrysler ppt new

  • 1. SUBMITTED TO- SUBMITTED BY- Reg.No. Navpreet Ma’am Mahesh Kumar 11410466 Angadbir Singh 11410838 Stephy 11407541 Manpreet Kaur 11404239
  • 2.  DAIMLER  FOUNDED in 1886 by Gottlieb Daimler and Carl Benz  CEO- Jurgen Schrempp  Known for luxury cars ,SUV and commercial vehicles  CHRYSLER  ESTABLISHED in 1925 by Walter Chrysler  CEO- Robert Eaton  Famous for low priced cars, light trucks, pick-ups and mini- vans
  • 3. DAIMLER-CHRYSLER Amalgamated in May, 1998 CEO- Jurgen schrempp Fifth largest car producing company in world Partnership :- Daimler -53% Chrysler-47% Operational Headquarter - Stuttgart (Germany) - Auburn Hills (USA)
  • 4. WEAKNESSES  Little experience in lower price segment  Focus on only luxury vehicles  High labor cost OPPOURTUNITIES  Introduction of new models  Manufacture outside Germany  Establishing existing brands in new markets STRENGTH  Full product line  Technologically innovative  Financially powerful THREATS  Strong competition in luxury segment  Does not have corporate brand identity  Lags in research & marketing of hybrid products
  • 5.  Dr. Dieter Zetsche: Chairman of the Board as well as Head of Mercedes-Benz Cars.  Dr. Wolfgang Bernhard: Head of Daimler Trucks.  Dr. Christine Hohmann-Dennhardt: Integrity and Legal Affairs.  Wilfried Porth: Head of Human Resources and Labor Relations.  Hubertus Troska: Greater China.  Bodo Uebber: Head of Finance and Controlling as well as Financial Services.
  • 6.  Merger – more a need than an advantage  Internationally established  Lead to more innovative ideas and expertise  Reason of merger…? ? technological development complementary product lines threat of takeover by another company
  • 7. Work - culture differences Rigorous competition among other luxury car companies Saturation of car market in EU and NAFTA Weak presence in Asian markets except luxury segments
  • 8. Synergy among management and employees Finding alternate market for boosting sales Acquisition of an Asian automotive company – Mistubishi
  • 9.  Buy brands for lower priced segments like in Asia  Utilize innovation and technological know-how to expand  Supply according to customers taste and preferences  Implementing new collaborative strategies  Bridging the gap between different cultures
  • 10.  BOOKS • Weihrich,Heinz , Koontz,Harold , Management- A Global and Entrepreneurial perspective,12e , Tata McGraw-Hill Publishing Company Limited , New Delhi  WEBSITES • http://www.wsws.org/en/articles/1998/05/mzzg-m08.html • https://www.inkling.com/read/applied-mergers-and- acquisitions-robert-bruner-1st/chapter-11/synergies-in-the- daimlerchrysler