The French government established the Forum SMSC in 2008 to promote contactless mobile services using NFC technology. It now has 30 member organizations across telecoms, banking, transportation and other industries. NFC deployment is being led by strong government support and local initiatives across many sectors like transportation, payments, retail and tourism. Major banks and retailers are rolling out contactless payment cards and terminals to support mobile payments. Widespread adoption across France is expected as the necessary infrastructure continues to expand.

1. Pierre Métivier
General manager
Forum des services mobiles sans contact
Email : pmetivier@forum-smsc.org
Twitter : Forum_SMSC / pierremetivier
February 24th, 2014
The road ahead for mobile NFC services
The French case

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Forum SMSC
 Non-profit association founded by the French government in 2008
 To help the deployment of contactless mobile services
 30 members / 5 working groups
 Telcos, Banks, Transportation, Industrials, SME/Startups
 Partnerships
 AFSCM, FFT, AEPM, GART, AFIMB,
PICOM, CNRFID, ADCET, NFC forum,
Pole TES, Pole SCS, DGCIS,…
Consumers and citizens
 Interoperability and non-discriminatory

3. Members and working groups
Telcos
Transportation
Industrials
SME/Startups
Banks

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Events
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5. Université NFC des territoires
X02 novembre 2010 – Réflexion sur l’écosystème du5

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France main specificities in NFC
 Local and national public authorities push
 A major economic sector
 Public / private cooperation
 Professional associations and clusters
 Services
 Transportation, Payment, Retail, Access
 City and tourism
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On our way to a national deployment
 Experiments
 2008 - Strasbourg et Caen : Pegasus project  Payez Mobile
 2010 – Nice, 1st French contactless mobile city
 Strong government support for contactless services
projects through public investment and commitment.
 « Villes Numériques NFC » tender, 2011
 Contactless services listed as a priority by
« Digital sector strategy commitee », July 2013
 Contactless services, one of 34 national industrial priorities,
Sept. 2013

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On our way to a national deployment
 Strong « contactless » industrial sector
 Local initiatives + National strategy + (potential) European collaboration
 Objectives :
 Growth
 Competitivity
 Employment

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Strong local push for City services
 Transportation, parking, tourism, ticketing, culture, events
 Multi-service city cards
 Access to swimming pool and sport equipment, library, child care
 Health and elderly people services, accessibility
 City center retail store loyalty card
 Universities, school, student cards
 City information for citizens and visitors
Independantly from the technology,
proximity services for all of us.

13. NFC Cities
15 Projects
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Banks and payments
 Contactless payment cards
 21,1 millions, 33% - Dec. 13, 50 millions in 2015
 Carrefour retail stores – Over 2,5 millions contactless payment cards
 National ad campaign - Visa, June 2013, Groupement CB, Jan. 2014
 Contactless Point of Sale terminals
 122,000 point of sales, 10 % – Dec. 13 (source Groupement CB)
 SIM-based m-payment - Early stage  Mainstream
 BNP Paribas, CIC, Credit Mutuel – Up and running
 Société Générale, Banque Postale are next
 Orange Cash – pre-paid card being tested

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Commerce and Retail
 Payment infrastructure being deployed in all retail chains
 Casino
 A major French retailer launched a complete « NFC » superstore
in Paris in 2012 - 2,700 m2, 25,000 references
 « Carte magique » loyalty card / mobile
 180 stores, coupled with transportation
 SES – Electronic Shelf Labels – NFC inside
 Sold 5 millions in 2013
 Forecast 10 millions in 2014.

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Transportation
 Public transportation – Strasbourg, Caen, Nice
 Public parking - Strasbourg, Lyon, Nice, Marseille, Rennes, Aix....
 SNCF, national railroad, launching NFC ticketing in 2014
 STIF – Paris region transport authority
 NFC compatible Navigo card now available
 Many city transportation cards
 Bike and car sharing
 ABC - Application Billettique Commune
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Tourism
 Museums and monuments
 Paris - Quai Branly, Cité de l’Architecture, Centre Beaubourg
 Paris - Dynamo @ Grand Palais
 Nice - Mamac, Strasbourg - StrasPlus,
 Ardèche, Sarlat, Mont Saint Michel
 Access
 Uper Rhine Museums Pass
 CRT Ile de France, Marseille
• Contactless card combining
museums and transportation
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Office
 SFR Campus
 Office Access
 Meeting room access
 Video equipement, lights, shades … control
 Cafeteria
 Printing
 Issue / problem reporting
 25,000 tags and 8,500 employees
 Gemalto
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Access and everything else
 Access / ticketing
 Hotel, parking, smart home, amusement park, stadium
 Electronics
 Musical equipment pairing, « mobile » programming
 Television, computers, tablets, bike computers
 M-health, wearables, « shoes », smart watch…
 Gaming and console
 Skylander and Infinity
 NFCity and NFC Arena
 GRDF Smart meter
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Next steps
 Continue deployment of infrastructure and services
 Mobiles, « OS », SIM, PoS and transportation terminals, …
 Extend cooperation between all public and private actors
 Mobile operators, commerce / retail, transportation operators, industrials,
local and national authorities.
 Simplify the technical ecosystem, reuse, share
 Give visibility to existing services, explain
 Launch nationally when critical mass reached
 Develop new multi-service app bringing value
to consumers and citizens.
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21. Our future is NFC based !
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22. Thanks.
Pierre Métivier
General Manager
Forum des services mobiles sans contact
Email : pmetivier@forum-smsc.org
Twitter : Forum_SMSC / pierremetivier