In 2011, a French business school asked me a one day class to explain to international students what's specific about the French hitech industries. Why are we behind in this area while France is a WW leader in aerospace, nuclear or transport industries.
I look at the history of the country to explain why France is efficient at certain things and fails at other.
This file is the corresponding document. The class was given only once :-(
I will update the file at one point.
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French hitech - Looking at the past to understand the present
1. Studying the « dominance » of French
business in the « aerospace, nuclear
and rail » transport industries.
Marketing French Excellence
2. Studying the « dominance » of French
business in the « aerospace, nuclear
and rail » transport industries.
What about the hi-tech industries ?
Pierre Métivier
April 6th 2011
12. • -51 BC
• Administration
• Architecture
• Infrastructure
• Barrel vs. amphora
• Braie / braccae
• « latin » country
Roman Empire
13. Latin vs. Anglosphere « anglo-saxon » world
• Latin – What’s not allowed is forbidden
• Anglosphere – What’s not forbidden is allowed
Roman Empire
14. • XIIth century
• Abbé Suger – Saint Denis
• Major project organization
• « Compagnons » - Unesco
- Masterpieces of the Oral
and Intangible Heritage of
Humanity
Cathedrals and « Compagnons »
15. • XVth / XVIth century
• Art & Humanism
• Architecture
• Finance – Cosme de
Medicis
• « Designo »
• Patent
• Leonardo da Vinci
Renaissance / Quatrocento
16. • 1492
• Christopher Columbus
• Amerigo Vespucci
• Magellan
• Vasco de Gama
• Marco Polo
• Jacques Cartier
World discovery
17. • 1585 – 1642
• First « Prime minister »
• 30-year religious war
• Louis XIII
• « Est maitre de lieux
celui qui les organise »
• Académie Française
• Quebec / expansion
Richelieu
18. • 1619 – 1683
• Intendant des finances
under Louis XIV
• Colbertism - State
intervention is needed to
secure the largest part of
limited resources.
• Favorable balance of trade
• Colbert also intended to
get rid of internal tariffs,
and to tax the nobility
• Academie des Sciences
Colbert
19. • State owned companies
– Les Gobelins – 1601 today
– La manufacture de glaces et de
miroirs Saint Gobain
– Compagnie des Indes – 1664-1795
• Infrastructure / roads,
• « Canal des deux mers »
Colbert
20. • Henri IV - Edit de Nantes – 1598
• Freedom of religion act
• Louis XIV – Révocation /
Cancellation – 1685
• Over 300 000 « huguenots »
(protestants) left France
• Industrial « entrepreneurs »
– Cadillac
– Dupont de Nemours
Révocation de l’Edit de Nantes
22. • 1647 – 1712
• Left France for England and
« Germany » following the
« Révocation de l’Edit de
Nantes
• In 1704, he constructed a
ship powered by steam
engine, mechanically linked
to paddles
• 1st steam-powered vehicle
Denis Papin
23. • European XVIIIth century
• Voltaire, Diderot,
Rousseau, Montesquieu,
D’Alembert, Beaumarchais
• Lavoisier, Cugnot,
Mongolfier
• Grande Encyclopédie 1751
• Strong interest for science
Siècle des Lumières
24. • 1743-1794
• The father of modern
chemistry (and biology)
• Oxygen, hydrogen
• Metric system
• List of elements
• Matter may change its form
or shape, its mass always
remains the same.
• « Rien ne se crée, rien ne se
perd, tout se transforme »
Lavoisier
25. • 1725 – 1804
• First self-propelled mechanical
vehicle
• He experimented with working
models of steam-engine-
powered vehicles for the
French Army, intended for
transporting cannon, starting
in 1765. It seated four
passengers and moved at a
speed of 2.25 miles per hour
• Project was cancelled
Cugnot
26. • (1740-1800)
• Inventors of the hot air
balloon
• 1st manned ascent –
1783, 25 minutes, over
900 m altitude, 9 km
Mongolfier brothers
27. • 1789-1799
• 1790-1795 Metric system
– Kilogramme
– Mètre
– Seconde
• « Départements »
• Monge, Berthollet, Lavoisier
French revolution
28. • Egyptian campaign -
1799
• 167 scientists and
scholars ("savants")
• Rosetta stone
– Champollion 1822
• 1st idea of the Suez
canal
Bonaparte
29. • 1769-1821
• Most of France current laws
and administrative foundation
are dated 1799-1810
• Banque de France,
préfectures, Ministry of
education, « lycées »,
baccalauréat, Chambre de
Commerce, Cour d’Appel,
Code Civil, Cour des Comptes,
Prud’hommes, Université, le
Franc
• Many roads and their trees
Napoléon 1er
30. • 1799-1850
• « Hélas, faire comme
faisait nos pères, ne
pas innover, telle est la
loi du pays » HdB
• A writer, entrepreneur,
editer, publisher, news,
silver mines,…
• Failing and starting
again
Balzac
34. • 1805-1894
• Developer of the Suez
canal, which joined the
Mediterranean and Red
Seas in 1869
• Started a sea-level
Panama canal during the
1880s (finished by the US
in 1914)
Ferdinand de Lesseps
35. La Belle Epoque
• 1870-1914
• Innovation / progress
• « Expositions Universelles »
• Planes, Cars, Bicycle Travel
• Photography, cinematography
• Telephony, electricity
• Medicine
• « Art nouveau » – Hector
Guimard, Emile Gallé, Lalique
36. • « 1860-1950 »
• Cinematography and 1st
movie show - 1895
• « The cinema is an invention
without any future »
• They declined to sell their
camera to other filmmakers
• Colour photography
– Invented in 1903
– Commercially available in 1907
Louis et Auguste Lumière
37. • 1872 – 1936
• Aviator, inventor and
engineer.
• 1909, 1st flight across
the English channel in
a heavier-than-air craft
• 1st monoplace
Louis Blériot
38. • 1877 – 1944
• Industrialist, automobile
industry pioneer
• 1st car 1898
• 1899 Renault Car company
• In 1900, de Dion-Bouton was
the largest auto-mobile
manufacturer in the world,
producing 400 cars &
3200 engines
Louis Renault
39. • 1859-1940
• Born in Clermond Ferrand
• Improved greatly on the
design of the pneumatic
tyre for bicycles, making
them easier to repair.
• Incorporated 1888
• Radial tyres
• World #1 tyre company
Edouard (et André) Michelin
40. • 1842-1888
• Inventor and poet
• « Paleophone » 1877
• « The man who almost,
but not quite, invented
the phonograph »
• Also improved telegraph
and photography
Charles Cros
41. • Charles Cros
– "Il y a tout lieu de croire qu'on voudrait m'évincer de la question et j'ai eu
bon nez de faire ouvrir mon pli cacheté. La justice se fera peut-être à la
longue mais, en attendant, il y a dans ces choses un exemple de la tyrannie
scientifique du capital. On exprime cette tyrannie en disant : les théories
sont choses en l'air et n'ont aucune valeur, montrez-nous des expériences,
des faits. Et de l'argent pour faire ces expériences ? Et de l'argent pour aller
voir ces faits ? Tirez-vous-en comme vous pourrez ! C'est ainsi que bien des
choses ne se font pas en France. »
• Edison répondit indirectement par cette déclaration en 1889 :
– "Il est très aisé d'inventer des choses étonnantes, mais la difficulté consiste
à les perfectionner pour leur donner une valeur commerciale. Ce sont
celles-là dont je m'occupe. »
Charles Cros and Thomas Edison
42. • 1832-1923
• Architect, entrepreneur,
engineer
• Ecole Centrale
• Eiffel tower – 1899
• Statue of Liberty, NY, 1886
• And many buildings and
bridges over the world
• Eiffage
Eiffel
43. • 1859-1906
• Both Nobel prize 1903
(and Beckerel)
• Research in
radioactivity,
magnetism and
piezzoelectricty
Pierre (et Marie) Curie
44. • 1945-1973
– TGV – Fast train – 1974
– 1981 –
– Ariane – space – 1973-
1979-
– Caravelle – plane –
1955 - 2005
– Concorde – plane –
1969-2003
– « France » - ship - 1960
– CEA – nuclear program
- 1945
Les trente glorieuses
45. • The three major worldwide
sport events (re)invented by
French citizens
– Olympic Games – Pierre de Coubertin - 1894
– Tour de France – Louis Desgranges -1903
– FIFA World Cup – Jules Rimet - 1928
Rimet, Coubertin, Desgranges
46. • Nobel price
– US 326 UK 116 DE 102 FR 57
• French Nobel price
– Physics – 12
– Chemistry - 7
– Medecine – 12
• Fields medal
– US 13 FR 10 Russia 9 UK 5
Nobel Price / Fields medal
54. • Education
• Companies (size)
• State / Etat / Government
– Research
– OSEO
– Pôles de compétitivité / Clusters
• Industries
– Aerospace, Nuclear, Railway
– Utilities
– Hi-tech
Present
55. • Top « elite » schools
– Engineering
– Business
– Political
• Universities – state funded
• Other business schools
– stated, regionally funded (CCI)
• Other engineering schools
– state and private funding
• « Professional » schools
Education
56. • Top « elite » Engineering school
– Ecole polytechnique – ‘X’ - 1794
– Ecole Centrale - 1829
– Ecole des Arts et Métiers ParisTech - 1780
– Ecoles des Mines ParisTech - 1783
– Ecoles des Ponts et Chaussées ParisTech - 1747
– Télécom ParisTech - 1878
• X-Mines or X-Telecom
• A cast system
• Strong network
• Limited diversity
• « Les Grands Corps »
Education
57. • Corps des Ponts et Chaussées (1704 , reorganized in 1804)
• Corps du Génie Maritime (1741 , reorganized in 1811)
• Corps des Mines (1794 , reorganized in 1810)
• Corps des Télécommunications
• Inspection générale de l'administration (1781)
• Conseil d'État (1799)
• Cour des comptes (1807)
• Inspection générale des finances (1816)
Les Grand Corps – Fonction publique
58. • Top « Elite » Business school
– HEC - 1881
– Essec - 1907
– ESC Paris - 1819
– EM Lyon - 1872
• Strong network
• Limited diversity
Education
59. • Political school
– Sciences Po - 1872/1945
– ENA - 1945
• Most French politicians have done these two
schools, mainly disconnected from the business
world
Education
60. • 1794
• An elite institution
• A platform for many of France's brightest
young people to pursue high-level careers
in government and academia.
• Its alumni have provided France with scores of
philosophers, writers, scientists, statesmen and even
churchmen.
• 12 Nobel Prize laureates, 10 Fields Medalists, 1 Gauss
Prize laureate, and 2 recipients of the John Bates Clark
Medal in Economics.
Ecole Normale Supérieure
61. • Top « elite » schools
– Engineering
– Business
– Political
• Ecole Normale Supérieure
• Totally independant systems
• Silos
Education
62. • Companies
– Very small - Artisanat
– Small – PME - Petite et Moyenne Entreprise
– Medium – ETI - Entreprise de Taille Intermédiaire
– Large – CAC 40
Present
64. • One of the highest WW R+D %
• Distributed through many organisations
– State, Region, Départements
– CCI, Clusters, OSEO, ARN
• Research institute and financing
• OSEO / A.N.R.
• Clusters / Pôles de compétitivité
L’état / state
65. • State-funded research organization
– CNRS - 1939
• Centre National de Recherche Scientifique
• 30,000 employees
• 3,3 billion €
• Over 4000 active patents
– INRIA – 1947
• Institut National de Recherche en Informatique et
Automatique
• 3,900 employees
• 190 million €
Research
66. • 2005 (Anvar)
• To help PMEs finance their
innovation projects
• ANR – Agence Nationale de
Recherche
• 2005
• 955 Millions €
OSEO & A.N.R.
67. • Administration
– State, Region, Département,Cities, CCI
• Research
– CNRS, INRIA, ONR
• Education
– Business, Engineer, Politics, Universities
• Companies
– Small to Large
From independant organisation…
72. • Education
• Companies (size)
• State / Etat / Government
– Research
– OSEO
– Pôles de compétitivité / Clusters
• Industries
– Aerospace, Nuclear, Railway
– Other
– Hi-tech
Present
73. Company Activity Company Activity Company Activity Company Activity
Accor hotels
Air Liquide chemicals
Alcatel-Lucent
telecommunications
Alstom industrial
machinery
ArcelorMittal steel
AXA insurance
BNP Paribas banks
Bouygues heavy
construction
Capgemini computer
services
Carrefour food
retailers
Crédit Agricole
banks
EADS aerospace
EDF electricity
Essilor medical
supplies
France
Télécom telecommu
nications GDF Suez
gas
Groupe Danone food
products
L'Oréal personal
products
Lafarge building
materials and
fixtures
LVMH clothing
Michelin tires
Natixis banks
Pernod Ricard
distillers
PSA Peugeot Citroën
automobiles
PPR broadline
retailers
Publicis media
agencies
Renault automobiles
Saint-Gobain building
materials
Sanofi-Aventis
pharmaceuticals
Schneider Electric
electrical
component
Société Générale
bank
STMicroelectronics
semiconductors
Suez Environnement
water
Technip oil
equipment
Total oil and gas
Unibail-Rodamco real
estate
Vallourec industrial
machinery
Veolia water
Vinci heavy
construction
Vivendi
entertainment
CAC 40
79. • Water - 2 largest water suppliers WW
– Suez Environment, Véolia
• Oil
– Total
• Electricity
– EDF
• Gaz
– GDF-Suez
• Construction / BTP
– Bouygues, Eiffage
Other industries
80. • Smart Card
• Games
• Animation studio
Technology industries
• Consumer Electronics
• Telephony
• Computers
– Hardware
– Software
– Services
• Minitel
• Internet
81. • Alcaltel Lucent (Bell Labs)
• Orange / France Telecom
• Schneider Electric
• ST Microelectronics
• Thales
• Dassault system
Hi-tech Large Companies
83. • None of the twenty top selling electronic devices
in France has been designed, not built in France.
Consumer electronics
84. • 1999
• 2008 – 206 mm €
• Hands free technologies
• Voice recognition and
signal processing for
embedded products
• Drone - Wifi quadricopter
• Bluetooth, Wifi
Parrot
85. • 2005, Henri Crohas
• Tablets
• Wireless, MP3, video
• Archos 7, an iPad-like
in 2008
• Chinese market
• 22% marketshare for
tablets under 400€ last
two months of 2010
Archos
86. • Read 2010 Annual
Result presentation
• SWOT analysis
• Your analysis – Would
you invest in Archos
• ONE HOUR and
PRESENT
Archos Group Case
89. • 1966 De Gaulle
• 1968-1974
• To get France independant in the large computer
industry
• CII – Compagnie Internationale pour
l’Informatique
• Unidata – Philips, Siemens, CII
• Bull
« Plan Calcul »
90. • 1985
• To get 11 million French student to learn about
computers
• 120 000 computers, for 110 000 professors
• 1,8 billion FF / 270 million €
• French computers
« Plan Informatique pour tous »
92. • Jan. 1973, officially,
the Micral N is the
earliest commercial,
non-kit personal
computer based on an
Intel microprocessor
• 1750 $
• 90,000 units
• R2E
André Truong Trong Thi / François Gernelle - Micral
96. • 1980 - Sept 2011 ?
• The Internet before the
Internet
• « One of the world's most
successful pre-WWW
online services. »
• 15 million users
• Browse services with a
screen and a keyboard
• News, mail, professional &
personal services
Minitel
97. • (almost) free
• A real business model
• France only
• France Telecom
• Free terminals
• Pay per use
• Professionnal services –
3617 really expensive
• « Minitel rose »
Minitel
98. • Global telecom company
• 1898 – CGE, 1869 – Western Electric
• Provides telecom solutions to service providers,
enterprises, and governments,
• Delivers voice, data, and video services.
• The company focuses on fixed, mobile, and converged
networking hardware, IP technologies, software, and
services.
• Bell Labs, one of the largest innovation and R&D houses
in the communications industry.
• 130 countries.
Internet - Hardware
99. • French ISP – Iliad
• 1999–2001: Network
building and voiceband
• 2002-2003: ADSL at a
disruptive price
• 2004-2006: Unbundled
ADSL and "triple play »
• 2007-present: Fiber to
the home
• Orange / Free /SFR
Internet - Free
100. • Vente-privée.com
– Private online retailing
– 2001
– 970 million € 2010
• Meetic
– Online dating services
– 2001
– Over 30 million subscribers
• Kelkoo
– Price comparison site
– 1999
– Acquired by Yahoo for € 450 million
Internet - Applications
104. • Vivendi – Activision
– World of Wordcraft, Call of Duty
• Ubisoft - 870 MM €
– WW 3rd video game editor
• Rayman
• Splinter Cell
• Prince of Persia
• Assassin's Creed
• Gameloft – 122 MM €
– Mobile
Games
105. Animation studios
Action Synthèse
Alphanim
Ankama
BUF Compagnie
Caribara Animation
Caribara Annecy
Def2shoot
DIC Entertainment
Ellipse Animation
Folimage
Jean Image
Je suis bien content
La Fabrique
La Ménagerie
Mac Guff Line
Partizan
Pipangaï
Procidis
110. - 110 -
RFID – Supply Chain
L’étiquette RFID
est sur un colis.
L’information de
l’étiquette est lue par
le lecteur
Le colis passe
devant un lecteur
RFID
et transmise vers
le SI pour
traitement
Graph- O’Reilly
111. RFID - Transport
- 111 -
L’étiquette est sur
une carte Navigo.
L’information de
l’étiquette est lue par
le lecteur
La carte passe
devant un lecteur
RFID
et transmise vers
le SI pour
traitement
Graph- O’Reilly
Photo. – RATP
112. Contactless technologies
- 112 -
An NFC phone will replace many daily objects
Step 1
Usual objects
Step 2 - Multi services
contacless cards
Step 3
NFC Mobile phone
Graph. - Nokia
116. Studying the dominance of French
business in the « aerospace, nuclear
and rail » transport industries.
What about the hi-tech industries ?
Pierre Métivier
April 6th 2011