A presentation of a gender identity and artistic expression workshop that I lead for Young Women United in 2007. Based on women of color feminist and queer theory (e.g. bell hooks, Gloria Anzaldúa).
Is Social Media Really for Your Small Business?Keith Parnell
The document discusses whether social media is useful for small businesses. It notes that communication channels have become borderless due to changes in technology and media. While social media provides large potential audiences, a business needs a strategy to benefit. The CEO, Keith Parnell, advocates starting with blogging, then expanding to other platforms like Facebook and Twitter, while using automation and engagement to build a larger target market.
The Role of Public Relations in Today’s Business WorldKeith Parnell
Keith Parnell is the CEO of JASE Group LLC, a public relations and creative advertising agency based in Norfolk, VA. He has nearly 30 years of experience in technology, marketing, and communications. JASE understands that effective communication requires crafting the right message for each specific audience and technology. They help clients communicate their brand through a variety of strategies, including blog posts, press releases, social media, email newsletters, and in-person events tailored to each client's needs.
LinkedIn for Business, with a touch of Inbound Marketing StrategyKeith Parnell
This document discusses using LinkedIn and inbound marketing strategies for business. It emphasizes understanding your audience's demographics and social behaviors to know where they are online and who they trust. Social media alone is not a marketing silver bullet and requires being part of a well-planned overall strategy. The document recommends including strategic landing pages with calls-to-action like lead forms, ebooks, and trials on every page. It also stresses analyzing website analytics to monitor metrics like page hits, referrals, time on site, and conversion rates.
A presentation of a gender identity and artistic expression workshop that I lead for Young Women United in 2007. Based on women of color feminist and queer theory (e.g. bell hooks, Gloria Anzaldúa).
Is Social Media Really for Your Small Business?Keith Parnell
The document discusses whether social media is useful for small businesses. It notes that communication channels have become borderless due to changes in technology and media. While social media provides large potential audiences, a business needs a strategy to benefit. The CEO, Keith Parnell, advocates starting with blogging, then expanding to other platforms like Facebook and Twitter, while using automation and engagement to build a larger target market.
The Role of Public Relations in Today’s Business WorldKeith Parnell
Keith Parnell is the CEO of JASE Group LLC, a public relations and creative advertising agency based in Norfolk, VA. He has nearly 30 years of experience in technology, marketing, and communications. JASE understands that effective communication requires crafting the right message for each specific audience and technology. They help clients communicate their brand through a variety of strategies, including blog posts, press releases, social media, email newsletters, and in-person events tailored to each client's needs.
LinkedIn for Business, with a touch of Inbound Marketing StrategyKeith Parnell
This document discusses using LinkedIn and inbound marketing strategies for business. It emphasizes understanding your audience's demographics and social behaviors to know where they are online and who they trust. Social media alone is not a marketing silver bullet and requires being part of a well-planned overall strategy. The document recommends including strategic landing pages with calls-to-action like lead forms, ebooks, and trials on every page. It also stresses analyzing website analytics to monitor metrics like page hits, referrals, time on site, and conversion rates.
Creative Social Media Marketing StrategiesKeith Parnell
Topic: Creative Social Media Marketing Strategies
Date: June 7, 2010
Event: 2010 U.S. Army Museum Training Conference
Location: City Center Marriott Conference Center, Newport News, VA
Sponsors: PNC Mortgage, JASE Digital Media, Poco Productions
Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management.
Of the many social media marketing strategies we will cover are:
1. Know your audience:
* Demographics.
* Socialgraphics.
2. Know where your audience lives on the Internet:
* Blogs.
* LinkedIn.
* Facebook.
* Twitter.
* YouTube.
3. Have a social media marketing strategy for each socialgraphic human group - to - social media community.
4. Understand inbound marketing.
5. Understand search engine optimization.
6. Understand the art of lead generation and follow-on conversion.
7. Understand reputation management.
8. Build a brand strategy and an executional online plan.
9. Build a strategy around ‘blogging for business’.
10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing.
11. Build a strategy to push the correct type of content from your blog to the proper social media community.
12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.
Press Release: JASE Group Signs Graphics And Video Production Partnership Agr...Keith Parnell
JASE Group, a full-service advertising and marketing agency, has signed a partnership agreement with Evonne Alison Creamer, Inc. to provide digital logo graphics design and video production services for Bzibee Realty. As part of the agreement, JASE will redesign the Bzibee Realty and Bzibee Media brands through new logo development and creative video spots. The partnership aims to enhance the Bzibee brand across digital platforms.
Press Release: JASE Group Signs Norfolk Navy Homes.Com Partnership Agreement ...Keith Parnell
JASE Group, a Norfolk-based social media and technology company, signed a partnership agreement with John Berger, Inc. to develop a website called NorfolkNavyHomes.com. The new website will provide information for incoming U.S. Navy families and promote John Berger, a real estate company. It is scheduled to launch in early 2009. The partnership will help John Berger connect with potential home buyers online and enhance its brand.
Press Release: JASE Group Signs Cvasa.Com Partnership Agreement With Central ...Keith Parnell
JASE Group, a Norfolk-based social media marketing firm, signed a partnership agreement with the Central Virginia Amateur Softball Association to continue providing an online presence and further developing their brand and social media campaigns. Under the agreement, JASE will provide web hosting and consulting for CVASA's corporate identity and expand their social media presence on sites like YouTube, Facebook, and Twitter. More information on both organizations can be found on their websites.
Press Release: JASE Group Renews Software Engineering Partnership With Tape R...Keith Parnell
JASE Group, an information technology and marketing agency, has renewed its software engineering partnership with Tape Rental Library in Faber, Virginia. As part of the agreement, JASE will continue to provide requirements gathering, documentation, user testing, and software development for TRL's AudioQueue online portal, which allows subscribers to manage a queue of audio books. JASE has been providing these services for TRL's ASP.NET eCommerce system that uses a Microsoft SQL database and Reporting Services for over a decade.
Press Release: JASE Group Signs Agency Of Record Agreement With Carolyn Sulce...Keith Parnell
JASE Group, an advertising and marketing agency, has been named the agency of record for Carolyn Sulcer Travel. As part of the agreement, JASE Group will be responsible for Carolyn Sulcer Travel's online creative development, advertising, marketing initiatives with an emphasis on inbound marketing, and social media marketing. Carolyn Sulcer Travel sought to expand its online reach, and selected JASE Group due to its success with inbound marketing initiatives.
Press Release: JASE Group Signs Agency Of Record Agreement With Concrete Conc...Keith Parnell
JASE Group, a full-service advertising and marketing agency, has been named the agency of record for Concrete Concepts, a decorative concrete contractor based in Chesapeake, Virginia. As part of the agreement, JASE will handle all creative services, advertising, marketing initiatives, and online presences for Concrete Concepts. Both companies expressed excitement about the partnership and looking forward to working together to grow Concrete Concepts' brand in the Hampton Roads area.
Press Release: JASE Group Launches Norfolk Navy Homes.Com PortalKeith Parnell
JASE Group, an advertising and marketing agency, partnered with John Berger Inc, a real estate company, to launch the NorfolkNavyHomes.com web portal. The portal aims to be a leading source of information for US Navy families moving to the Hampton Roads, VA area by providing housing and community information like home listings, relocation packages, and links to Navy services. It brings together Navy families and local real estate, utilities, and community activities. The partnership intends for the portal to be a one-stop-shop for Navy families relocating to Hampton Roads.
Press Release: JASE Group Signs Agency Of Record Agreement With Ballyhoo Home...Keith Parnell
JASE Group, a full-service advertising and marketing agency, has been named the agency of record for Ballyhoo Home Improvement in Virginia Beach, Virginia. As part of the agreement, JASE will be responsible for all creative and strategic brand development, advertising, marketing initiatives and online presences for Ballyhoo Home Improvement to help grow their business throughout Hampton Roads. Ballyhoo's owner said their workmanship is excellent and they need to get the word out to the community, while JASE's CEO said working with Ballyhoo to expose their brand to a greater audience will be an exciting venture.
The 2009 Merrytime Market was a pre-holiday shopping bazaar held at the Virginia Beach Convention Center on October 31st and November 1st, featuring costume-wearing and trick-or-treating on October 31st from 3-5pm. Tickets for the event were $5 and could be purchased online or at the door.
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
Successful Social Media Marketing Campaign, 140 Characters at a Time delivered by Renee Alexander Hamilton to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
How to Benefit from the Power of GoogleKeith Parnell
How to Benefit from the Power of Google delivered by Kurt Noer to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
How to Monetize Your Blog delivered by Julie Maloney to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
Social Media Yesterday, Today & Tomorrow delivered by Keith Parnell to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
New Media Conventions Speaker Intro SlidesKeith Parnell
The document appears to be a series of tweets promoting various individuals and organizations attending or involved with the NewMediaConventions event with the hashtag #NMC09. Each tweet mentions an attendee's Twitter handle and any affiliation with a company or organization.
Social Medias Role In The Marketing PlanKeith Parnell
Social Medias Role In The Marketing Plan delivered to the South Hampton Roads Museums Forum on May 6, 2009 at the Ernie Morgan Environmental Center in Norfolk, VA.
1. T e nrJS ogn ao w u leo x n
h eteA E rai tn ol i tet d
i zi dk e
or am sH la wsetyu n yu f i.
u w r e ody i so o ad ora l
t i h my
We oe o hv aa ad ap hla s sn
hp yu ae sf n hpy odye o,
e i a
adokow r ts i yun 00
n l f ado e n o i21.
o r eg
Wi i yu j os odyesn
s n o ao u hla s o,
hg y i a
T eA ETa , JS gop
h JS em @ A E ru